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Like a footprint pressed into the sand, where there is an impression, something remains in presence by virtue of its mark, as if it were the very essence of the thing. Thus, there are good impressions, false impressions—frightening, awkward, and ridiculous impressions—all sorts of impressions that persist as traces of the people, locations, or events they represent. Nothing can present all facets and perspectives of itself at once; even a dot on a page looks completely different under a microscope. Thus, we have only limited knowledge of things, only impressions to go by. As Ginsberg famously said, “America, this is the impression I get from looking in the television set.”

With respect to persons, this is also true. Others cannot know everything about who a person is; they cannot even know this of themselves. Nevertheless, they often take up momentary impressions, as if this solves the puzzle of the other person.

Common expressions such as “first impressions last,” and “be sure to make a good impression” exist because where first impressions succeed, they persist, and where they fail, it is hard to recover from them. For example, Mr. Darcy of Pride and Prejudice, originally titled First Impressions, initially seemed “the proudest, most disagreeable man in the world.”

Self-consciousness arises when individuals realize that others will and do form impressions of them. In the work of Jean-Paul Sartre, being gathered as an impression in the eyes of another is referred to as subjection to “the look,” and an intention to perform an impression for others, a cliché of oneself, is referred to as “bad faith.” It is a tendency well illustrated in the movie Annie Hall, when subtitles reveal the impression anxieties of Alvy and Annie as they speak to each other.

Success and Impression

There is much evidence that people believe they succeed if they impress. In romance, for example, impressions have been created in newspaper ads, video date services, telephone matchmaking services, speed-dating groups, and the more recent Web-based matchmakers. For the sake of impression, a person will wash and wax a car before selling it, detail a house before putting it on the market, and spend a day at the beautician before a date. Cosmetic surgery, designer homes, beauty creams, name brands, high fashion, jewelry, luxury automobiles, chrome rims, cigars, wines, and other forms of ornamentation evidence the concern with impression. Women augment their breasts and men graft their hair because they believe that success, however they conceive it, is more likely if they can create a winning impression. Some acts of war are done to create impressions awesome enough to paralyze an enemy, such as America's “shock and awe” campaign in Iraq.

All such impression mongering is shaped by cultural context. The izixolwanas necklace, worn by women of the Ndebele tribe, provides an example of culturally specific ornamentation to create a winning impression, as do the bound feet of traditional Chinese women, or the corseted women of the West.

False Impressions

The expression “put your best foot forward” is grounded in important folk wisdom with respect to impression: it takes for granted the notion that one can positively shape one's image without resorting to falsehood. All the same, it is difficult to decide whether false impressions are given by a plumber in a tuxedo or Cinderella at the ball—they are grey area performances best governed by the expression “fake it till you make it.” However, not all cases are grey. The guitarist carrying a guitar gives an accurate impression, and the boy with a false ID at the liquor store gives a false impression.

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