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Deniability
The definition of “deniability” seems simple on its face as a combination of the ability or capability to be denied, and this was how it was initially used in the English vernacular. Early word usage did not necessarily connote deception or the prospect of deceiving, but reflected a range of possible associations, such as candor or humility, as in poet Samuel Taylor Coleridge's phrase, “Beyond all deniability, I am a coward in giving pain.” The popularization of the word in the 1970s, however, produced two new connotations directly related to deception: (1) the possibility of denying a “discreditable action” (Oxford English Dictionary) and (2) deniability as a function of “being officially uninformed” (Merriam-Webster Dictionary).
These new associations have meant that “deniability” has come to be used almost exclusively in the context of lying (the potential to lie without being perceived as lying), and is almost always combined with the word plausible to highlight the potential of the denial to be effective, that is, to deceive and manipulate the impressions of others. Any potential misdeed is deniable. For example, throwing a rock and breaking a glass window in front of a crowd is a deniable act, but is not likely believable or plausible.
The term plausible deniability was popularized when it was used to describe the specific doctrine of the Central Intelligence Agency (CIA), as revealed by the Church Committee, but this term was quickly extended to characterize similar behavior in political, governmental, and legal spheres in which public officials sought to escape accountability for their actions or actions of their subordinates. More recently, plausible deniability has been broadened to the interpersonal realm to help conceptualize forms of communication (e.g., indirect speech) that might involve deception or evasion and to understand how potentially unacceptable social attitudes are masked or denied (e.g., racism).
Governmental and Presidential Behavior
In 1974, the Church Committee of the U.S. Senate used the term plausible denial to refer to the government doctrine by which the president could disavow knowledge of CIA plots against various foreign leaders, most notably Fidel Castro. By being kept uninvolved and uninformed, the president could deny any awareness of these activities. If the president was not perceived to be involved, then the entire nation would, by extension, seem to be uninvolved and this perception would not only forestall blame but also prevent any potential for retaliation. The Church Committee outlined a number of important fatal flaws in the logic of this strategy.
In a subsequent governmental invocation of plausible deniability, Admiral John Poindexter used the term during the Iran-Contra Affair. While his usage retained the idea of keeping the president free of information that might be discreditable, he used it more narrowly to suggest that it referred to protecting the president, not the entire government or the American people, from the knowledge of the illegal diversion of funds, which is why Poindexter explained that he took personal responsibility for authorizing the movement of money from Iranian arms sales to the Contras.
In this context of government and political actions, plausible deniability might be seen as a variety of propaganda, a kind of official, preemptive lying, through which a specific narrative is crafted to create a particular impression that either obscures or refutes the actual discreditable actions and behavior of politicians and governments. Douglas Walton suggests that this works by escaping the burden of proof by “putting forward a proposition that a target respondent (or audience) is meant to accept, while building in a defense to shield off the need to respond to any request to justify (or give evidence to support) the proposition queried by the respondent.” These deniability-serving government narratives, according to David Bogen and Michael Lynch, have the wider potential to distort or obscure important details surrounding actual U.S. and government history.
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