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Deception in Research Design
Deception in research design, or the intentional misleading of participants about the real method or objective of a study, is both commonly used and controversial. Deception has a long scientific history in various academic fields, and there are several types of deception still in use today. Many researchers argue that deception is essential to scientific research, yet many critics have serious ethical and methodological concerns about its use and advocate against it. Although reliance on deceptive research has declined in some fields, it remains a central component of a larger societal discussion about the ethical boundaries of scientific advancement.
Deceptive research can take many forms, and is not always intentional. Types of deception include giving erroneous information or concealing information, not following through on promises, providing inaccurate feedback, misrepresenting one's identity, and the use of surreptitious surveillance, confederates, and placebos. Each case of deception encompasses a distinct set of legal and ethical concerns, and a number of governmental, international, and organizational entities have established ethical guidelines for conducting this research. A ubiquitous component of these guidelines is a condition that participants must give informed consent before participating in a study. In the United States, when situations arise in which insufficient information may be given to subject volunteers and deception is suspected, institutional review boards assess the ethical acceptability of a study.
Medical Research and Placebos
Some academic fields have independently elected to prohibit the use of deception altogether. Experimental economists, for instance, generally refrain from using it and are often outspoken critics. In contrast, medicine and psychology have frequently used deceptive techniques in the past and continue to employ such techniques today. In medical research, deception usually takes the form of placebo studies. Placebo studies test the effectiveness of medications and medical therapies by comparing the outcome of an experimental group given a medical treatment to a group given a pharmacologically ineffective placebo treatment. The purpose of the placebo is to make participants in the control group believe that they are receiving a medical treatment, even though they are not.
There is a consensus among medical researchers, federal agencies, and review boards that the placebo-controlled study is the most effective means of testing new treatments and therapies. However, modern ethical codes of medical research mandate that when an effective treatment for a condition is available, it cannot be withheld from research participants, even if they consent to placement in a placebo group. These ethical codes of conduct were partly established in response to historical cases of ethical misconduct involving the use of deception, such as in the Tuskegee Syphilis Study initiated in 1931.
Conducted by the Public Health Service to track the progression of untreated syphilis, the study followed the lives of hundreds of black men who had contracted the disease. In the absence of ethical regulations at the time, researchers continued to observe the catastrophic effects of the disease, even after a successful treatment (penicillin) was discovered in 1943. While obvious instances of abuse like this would be forbidden by ethical codes today, there is disagreement in some current medical studies about whether effective therapies exist and if they should be used in place of the placebos currently administered.
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- Advertising, Marketing, and Public Relations
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