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Brer Rabbit is the most well known of the anthropomorphic animals populating the stories told by the fictitious Uncle Remus, a synthetic character invented by Georgia journalist Joel Chandler Harris (1848–1908), based upon several African American storytellers he knew. Harris wrote his first Uncle Remus stories in 1876 as a regular column for the Atlanta Constitution. These were soon syndicated and distributed throughout the United States. They proved to be so popular both north and south of the Mason-Dixon Line that demand for a book-length anthology resulted in the publication in 1880 of Uncle Remus: His Songs and His Sayings, which was followed by seven additional volumes. In these best-selling story anthologies, as well as his popular newspaper columns, Harris presented oral folklore that he had collected from former slaves in Georgia that he then retold in his written version of the African American dialect prevalent in 19th-century Georgia, which linguists regard as a fairly accurate transcription of that spoken language's syntax and vocabulary.

The stories are richly textured tales that draw upon the oral folk traditions of both African and Native American sources. They include additional material reflecting the lived experience, attitudes, and values of former slaves living in the south during and after Reconstruction, for whom such stories provided a narrative means of expressing outrage, critiquing injustice, vilifying tormentors, and vicariously enjoying revenge exacted by the oppressed upon their oppressors. Folklorists have found that Harris stayed true to his source material, and they have established relationships between many of the stories he recounts and their antecedents on both sides of the Atlantic. Others are unique to the Uncle Remus corpus, and might represent local oral traditions that would have been lost had they not been recorded by Harris.

The animal stories featuring Brer Rabbit and his friends and foes are told within a broader narrative framework, written in standard American English, in which a benevolent Uncle Remus shares his time and stories with a young white boy who he befriends. Harris's depiction of this relationship, and of the plantation life in which it takes place, has been criticized for promoting a romanticized version of race relations in the post–Civil War south, in which African Americans are, like Uncle Remus, content, passive, and pacific. Others, such as film director Spike Lee, suggest that through his tales, Uncle Remus cleverly subverts, rather than upholds, white authority.

Clever Trickster

Brer Rabbit (Brer, or Br'er as it is sometimes spelled, is a syncope for Brother) is a clever trickster who manages to survive—even thrive at times—by employing his quick wit, sharp psychological insights regarding his adversaries, and an in-depth knowledge of the hostile cultural and geographic terrains that he must navigate. Brer Rabbit is especially adept at deceiving adversaries and even his friends and allies, when he deems it appropriate to do so. His skill in deception is central to many of the stories in which he features.

Of all the Brer Rabbit tales, none is perhaps as famous or popular as the story of his encounter with the Tar Baby, a doll crafted of tar and turpentine and placed beside a major thoroughfare by his perpetual nemesis, Brer Fox, who created it as a means of capturing Brer Rabbit. As Brer Rabbit passes by, he greets the doll, which as an inanimate object naturally remains silent. After several frustrated attempts to get the Tar Baby to respond, Brer Rabbit takes offense at its stubborn silence. He hits it with one paw, which sticks to the tar. As he continues to attack the Tar Baby, Brer Rabbit becomes inextricably stuck to it, at which point Brer Fox appears and announces that he will barbecue the rabbit, who—using reverse psychology—thanks the fox for planning to do that instead of throwing him in the briar patch. Brer Rabbit then declares that he would rather have Brer Fox hang, drown, skin, or maim him than be thrown into the briars. Wanting to hurt Brer Rabbit as much as possible, Brer Fox opts to throw him into the briar patch, which enables Brer Rabbit to disengage from the Tar Baby and escape.

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