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Groupthink
Reaching consensus, the general agreement among all members of the group, is desirable in many contexts. Consensus should not occur, however, until after careful analysis and consideration of all relevant points of view. Realistically, absolute consensus is rarely achieved and, in some cases, can be catastrophic. The groupthink concept offers a clear characterization of perilous consensus.
In what has become a classic work, psychologist Irving Janis characterized the desperate drive for consensus at any cost as “groupthink.” Janis's early work focused mainly on disastrous policy decisions made by groups who counseled United States presidents. Groupthink occurs when members of a decision-making group are so obsessed with reaching consensus that they discount evidence that challenges the prevailing ideas of the group. Scrutiny of the pros and cons of an idea is replaced by a sort of group arrogance that assumes the group will make the best decision without deliberation. Janis believed groupthink was at the source of such historic failures as Pearl Harbor, the Bay of Pigs invasion, and the Vietnam War.
Warning Signs of Groupthink
Janis provides six warning signs of groupthink:
- Limited discussion: The group limits discussion to just a few alternatives. These alternatives are usually the most comfortable choices available to the group.
- Ignoring risk: The group does not reevaluate its choices, even after new signs of risk become apparent.
- Ignoring alternatives: The group does not reevaluate its choices to see if it may have passed over an alternative that could provide even greater benefits.
- Ignoring advice: The group does not seek advice from relevant experts within the organization.
- Limiting focus: The group seeks facts and opinions that support its decision while ignoring information that does not.
- Failure to plan for crisis: The group fails to consider the potential consequences that might exist if its plans fail.
When these warning signs are present, groups are in danger of unequivocally supporting a counterproductive policy despite the availability of known alternatives.
Avoiding Groupthink
To avoid the potential dangers of groupthink, groups should carefully consider if consensus has come at the cost of productive conflict, accuracy, and efficiency. Productive conflict refers to the clash of opinions and the discussion of contradictory evidence. In this case, “clash” refers to healthy disagreement among group members. When a group allows productive clash, group members feel free to speak up if they disagree with a decision or potential decision. Without such productive clash, the group stops functioning as a unit. One or two individuals control the group, thereby negating the primary strength of groups—multiple perspectives. When group members choose to avoid productive clash, the quality of the group's decisions is in jeopardy.
To ensure that adequate clash exists, Carl Mann suggests group members answer four questions as part of their group deliberations:
- Is there enough evidence to warrant the conclusion?
- Is there negative evidence that rebuts the conclusion?
- Does the evidence genuinely support the conclusion?
- Does the conclusion go beyond the supporting materials?
An informed discussion that considers all points of view and carefully considers the quality of evidence available is likely to avoid making the types of seriously flawed policy decisions that continue to precipitate crises.
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