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Experimental Design
An experimental design is a specific strategy employed in research to answer a question of interest. In the field of educational psychology, accumulation of knowledge is based on research. For example, an educational psychologist may wish to address the question of whether or not a specific method for teaching mathematics to primary school children results in superior performance on a standardized test when contrasted with an alternative method. Another educational psychologist might conduct a study to determine whether or not noise negatively affects the reading ability of children whose school is situated in close proximity to an airport.
The three research strategies typically employed within the discipline of educational psychology are observational research, the experimental method, and correlational research. Whereas observational research is typically informal and subjective, the experimental method is formal and objective. Alternatively, whereas the observational method sacrifices precision for relevance, the experimental method sacrifices relevance for precision. The use of the term precision in defining the experimental method implies the two elements of control and precise quantification, both of which are lacking in observational research. On the other hand, the use of the term relevance in defining observational research reflects the fact that the latter method observes human behavior in the natural environment as opposed to studying it in under the artificial conditions associated with the laboratory experiment. A hybrid of observational and experimental research is the field experiment, which attempts to utilize experimental methodology to study behavior in the real world. Correlational research also attempts to provide some balance between precision and relevance, in that it can quantify the behavior of people in the real world, yet at the same time employ statistical means to impose some sort of control over the phenomenon being studied. The general subject of experimental design is most germane to research that employs the experimental and correlational methods.
Basic Definitions
The British statistician Ronald Fisher was primarily responsible for developing modern concepts of experimental design within the framework of agricultural field experiments he conducted at the Rothamsted Experimental Station in England during the period 1919 to 1939. Among other things, Fisher introduced the concepts of randomization; blocking, which can be employed to control for extraneous variables; and factorial designs, which allow the researcher to simultaneously study the impact of multiple variables.
Regardless of the experimental design one employs, prior to conducting a study a researcher should specify a methodology that optimizes his or her ability to utilize the appropriate type of data to answer the question of interest in as efficient and precise a manner as possible. Among other things, sound experimental design involves identifying and controlling for potential sources of unwanted variability, as the latter can compromise one's ability to identify a cause-effect relationship between the variables of interest. It is important to note, however, that ethical and institutional considerations will often impose practical limitations on the type of research deemed acceptable. Consequently, the challenge to any researcher will be to design an ethically acceptable study that provides experimental control, yet at the same time has enough experiential realism such that the researcher will be able to generalize the behavior of subjects beyond the environment in which they are studied.
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