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In the context of disasters, the term mitigation refers to the broad range of efforts aimed to minimize in advance the potential destructive consequences that may be caused by a disaster. Appropriate mitigation should save human lives, property, and infrastructure. During the mitigation stage, the cooperative efforts of the public and the private sector may largely promote the scope and effectiveness of the mitigation process.

There is a principle difference between the public and the private sector in the context of mitigation. While the relevant public agencies and authorities (such as the emergency management authority, fire departments, and relevant military representatives) have formal and legal obligations to deal with disaster mitigation, the private sector deals with that issue only on a voluntary basis. This situation raises the challenge of finding the ways to encourage the private sector's involvement in mitigation. This involvement may include: financial or in-kind donation, volunteer participation of private sector employees in mitigation activities, or serving as subcontractors for implementation of public disaster mitigation projects. This general challenge maybe divided into some sub-challenges: the general challenge of cooperation between the different sectors, the readiness of the public sector to give up its full monopoly on disaster mitigation in order to enable private sector's inclusion, and explaining to the private sector stakeholders why their contribution to disaster mitigation is important.

Challenges of Public-Private Interaction

Regarding the general issue of cooperation between the public and the private sectors, they have differences in organizational culture, values, regulation, and roles and attitudes regarding disaster mitigation. While it is the core mission for certain public bodies, it serves only as a minor complimentary mission of business enterprises, with the exception of private philanthropies or foundations focusing on disaster-related issues. In order to achieve a continuous interaction between the sectors, all differences should be discussed between the interacting parties, and mechanisms for mutually benefitting cooperation should be established.

While the private sector is for the most part not obliged to participate in disaster mitigation, the public sector has a full monopoly on activities in that field. The question is to what extent public agencies will be ready to accept various private inputs in mitigation. The clear benefit of private contributions is an increase of financial resources available for disaster mitigation. However, many private sponsors are willing to be involved in the process of donation allocation, which may prevent a complete monopoly of public officials making decisions regarding disaster mitigation. More effective ways to address this challenge can include maintaining the public sector's overall responsibility for disaster mitigation, but at the same time allowing more active involvement of the private sector, which should be pursued in close coordination with the relevant public agencies. The third sub-challenge deals with the issue of explaining to the private sector why its contribution to mitigation is important. This complex task may be accomplished if public officials and politicians will act to create an appropriate public atmosphere that welcomes private sector involvement and creates opportunities for their contribution in a way that is bureaucratically unencumbered.

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