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Deviance can be defined as behavior or activities that break generally shared social norms. This simple definition belies a number of complexities: Is behavior still deviant if the norm breaking is not visible to any one else or is not sanctioned by others? Given the plurality of social life, can it be said that there is widespread agreement on social norms? In reality, there is more likely to be disagreement on appropriate behavior, standards, and expectations. Who has or what groups have the power and authority to determine the social rules and enforce them? For example, while there is considerable diversity in dress codes and body presentation, employers have considerable power in enforcing both formal and informal dress codes. Types of norms range from informal, unwritten social rules or etiquette, to mores or ethics, convention, organizational rules, and laws (especially criminal law). Even though there are significant cultural differences in the determination of what constitutes deviance, the existence of activities deemed by others to be deviant is universal; all societies define some behavior as deviant, as offensive to legal or moral norms. This is not to say that certain forms of behavior or activities are regarded as deviant in all societies or historical periods. In Western societies over the course of the twentieth century, there was widespread normative change regarding alcohol use, smoking, sexuality, women in paid work, parenting, the use of violence, and gender relations.

The concept of deviance includes a wide range of behavior. A related concept—social control—usually is defined as all those mechanisms or sanctions aimed at achieving conformity and eradicating or containing deviant behavior. Social control responds to deviance, and the sanctions applied may be informal—a glance, ridicule, gossip, a reprimand, persuasion, or social ostracism—or formal—including fines, probation, and imprisonment, administered by the criminal justice system. Medicine (including psychiatry), welfare, and education also sanction behavior they define as deviant, unacceptable, or abnormal, but their social control functions are less visible than formal legal sanctions and are legitimized by concerns such as treating patients or helping clients and their families.

Sociological Approaches to Deviance

While some consider the study of deviance to be about deviants—the exotic, marginal, unconventional, criminal, or simply “others,” that is, people not like us—deviant behavior and its regulation are aspects of everyday social life. Deviance and social control exist in ordinary social settings in which discussions of appropriate behavior, expectations, and the right thing to do are continuously being articulated.

Three kinds of question can be asked about deviance. Why do some people engage in activities others define and sanction as deviant? Why are some activities/individuals identified or defined as deviant? Who designates some activities and behavior as deviant and enforces social sanctions? Sociological theories address these questions by investigating the social factors that create the opportunities for deviance and the social conditions under which definitions of behavior as deviance emerge. Four broad theoretical approaches to the study of deviance can be identified: normative theories, the labeling perspective, critical theories, and feminist approaches. Postmodern theories also influence the discussion of deviance and normativity, although they do not necessarily engage directly with sociology of deviance framework.

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