Skip to main content icon/video/no-internet

In 1995, Claude M. Steele and Joshua Aronson coined the term stereotype threat. The cornerstone of the phenomenon of stereotype threat is the pressure to not conform to a given expectation of poor performance. This results in an activation of negative and internalized stereotypes. In other words, the pressure to not conform to a known negative stereotype about the group with which one identifies can result in compromised performance on a said task.

Steele and Aronson first examined stereotype threat among African Americans. One negative stereotype toward African Americans is low intelligence; when intelligence is defined as fixed, it creates a belief that innate or biological limitations may be to blame for poor performance. Unfortunately, these stereotypes have been applied wrongly to explain the achievement gap between African Americans and Caucasians on standardized test scores. Steele and Aronson's 1995 study created a scenario characterized by stereotype threat, where this stereotype was made salient by telling the treatment group that the test they were taking measured intelligence. The control group was told that the test was a measure to study problem solving. When stereotype threat was absent, the scores of the African American students only differed to the degree that would be expected on the basis of their prior Scholastic Aptitude Test (SAT) scores. When stereotype threat was present, the African American students performed worse than the Caucasian students. The difference was beyond what prior SAT scores would predict for individual differences in skill level. Stereotype threat was shown to be a condition where negative stereotypes about a group identity are evoked and individuals are in a situation where they could conform to that stereotype. In the previous example, the suggestion that the test was a measure of intelligence invoked the stereotype that African Americans have lower intelligence for the African American students and under the pressure of the possibility of confirming this stereotype, they actually performed worse than would have been expected. The stereotyped group does not have to believe the stereotype for this effect to materialize.

Generality

Stereotype threat can be generalized to populations where stereotypes are present. Numerous studies have confirmed the presence of stereotype threat among diverse racial groups, ethnicities, genders, socioeconomic statuses, and age groups. In an article published in 1999, Aronson, Michael Lustina, Catherine Good, and Kelli Keough demonstrated that stereotype threat can be present in groups that do not have a history of stigmatization or internalized feelings of inferiority. Their study found that White males performed worse on a math test than their control group counterparts when it was suggested that Asians are better at math. It seems reasonable that all groups have a negative stereotype that can be made salient in circumstances where there is pressure to perform.

Much of the research focuses on test performance; however, there have been studies confirming that stereotype threat could be induced in other domains as well. For example, a 2005 study done by Paul Davies, Steven Spencer, and Steele confirmed that exposure to gender stereotypes about leadership affected female participants' interest in taking on a leadership role. Women who had been exposed to the negative stereotypes about women's abilities in leadership were less interested in assuming a position of leadership on the task.

...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading