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The origin of John L. Holland's theory of vocational personalities can be traced back to his 1966 publication Psychology of Vocational Choice, which was followed by four subsequent editions of Making Vocational Choices. With each edition, Holland built a more comprehensive theory of career counseling and tackled new issues arising from the complex relationship between human personality and suitable work environments. The theory is formulated around the fundamental observation that people possess different traits, behaviors, and interests that can be organized according to six groupings or types. The six types are called Realistic, Investigative, Artistic, Social, Enterprising, and Conventional (RIASEC), each of which characterizes a type of person who may gravitate to, choose, and enjoy a specific occupation or vocational area. In career counseling circles, it is common to hear a counselor refer to a Social or Investigative type person as a shortcut to describe someone who possesses clear, identifiable traits, personality characteristics, or behaviors. In a similar vein, the theory recognizes that work environments, the settings in which people work, live, and play, can also be organized according to the RIASEC typologies. It is theoretically appropriate to hear a career counselor describe a work function as a Conventional type job or a Realistic type activity. Through the use of the typological system and through the process of matching people who represent specific types with similar typed environments, career counselors try to enhance the likelihood that their clients will make satisfying career choices that lead to career stability and ultimately to career success and achievement.

The RIASEC Model

Types of People

The six types in the Holland theory describe multiple facets of the typee, which include personal characteristics, preferences, and tendencies. For example, the Realistic type person is considered to be rugged, robust, reserved, practical, and materialistic. People of this type are often inclined toward mechanical, physical, or technical activities where hands-on capabilities are paramount.

Each consecutive type demonstrates a sufficient degree of dissimilarity to the other types:

The Investigative type person is considered to be analytical, intellectual, complex, critical, and cautious. People of this type are often drawn to the sciences, quantitative pursuits, and research and scholarly activities.The Artistic type is considered to be expressive, imaginative, intuitive, emotional, and nonconforming. People of this type are often drawn to art, writing, theater, and languages.The Social type is considered to be friendly, warm, understanding, idealistic, and cooperative. People of this type are often drawn to teaching, counseling, social services, and other helping activities.The Enterprising type is considered to be ambitious, energetic, sociable, assertive, and excitement seeking. People of this type are often drawn to politics, business management, leadership, and other entrepreneurial activities.The Conventional type is considered to be conscientious, methodical, careful, orderly, and thrifty. People of this type are often drawn to accounting, banking, clerical, and computational work.

Relationships between Types

In addition to the descriptive qualities associated with the types, the RIASEC model also incorporates a spatial component that is depicted via a hexagon (Figure 1).

The distances between the types around the hexagon determine the degree of similarity or dissimilarity between the various types. Adjacent types on the hexagon are most related to one another, and opposite types on the hexagon are least related to one another. The hexagonal model also visually demonstrates a few other key concepts that are central to the Holland theory. These concepts are calculus, consistency, congruence, differentiation, and identity.

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