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PRODUCT LIABILITY refers to the legal responsibility of manufacturers, wholesalers, and retailers to compensate buyers and users who have suffered damages or injuries as a result of defective goods. A more detailed definition is provided by Patricia Peppin:

“A breach of the standard of care in the manufacturing, bottling, assembling, distributing, or inspecting of products, which causes foreseeable harm to the ultimate consumer, where there has been no possibility of intermediate examination, will give rise to liability.” Products subject to liability include a wide range of consumer goods such as food, drugs, home appliances, automobiles, tobacco, and medical devices.

According to the National Commission on Product Safety, over 20 million Americans have suffered injuries as a result of unsafe consumer products; 110,000 have been permanently disabled and over 30,000 have died. It comes as little surprise, therefore, that product liability cases constitute one of the principal areas of civil law.

As with the general concepts of torts, negligence, and liability, product liability laws have been shaped by shifting political and social attitudes toward the consumer society and the obligations of corporations. In the 19th and early 20th centuries, legal discourse centered on an individualist ethic that tended to absolve corporations of responsibility for their products. There were few cases of successful actions against corporations for defective products. In the mid-to late 20th century, however, notions of corporate liability expanded and judges and lawmakers gradually began to implement broader legal definitions that held businesses liable for a range of offenses related to the goods they produced and sold. Recent years, however, have seen somewhat of a backlash as judges and politicians have gradually decreased the scope of product liability law in response to concerted tort reform lobbies initiated by industry and conservatives.

History of Liability

The common law origins of the concept of liability date from 1763 in England and 1791 in the United States. In the British and American legal tradition, the concept of legal liability was hedged by strict boundaries in the 18th and 19th centuries An ethic of individualism was dominant in legal thinking which held that only individuals involved in direct contractual agreements. or who were victims of personally inflicted damage. were eligible to sue on the basis of liability or negligence. Until the early 20th century, Valerie P. Hans writes, “a variety of legal rules and societal and judicial attitudes supported the ethic of individual responsibility.”

This was very much in tune with the dominant ideology of free-market capitalism, that is, a belief in unrestrained economic growth, free trade, and a minimal role for the state and courts in business activities. The product liability of manufacturers was thus severely restricted since the sale of a good was regarded solely as a commercial transaction between seller and buyer. Legal historians argue that this restricted definition of liability with regard to products was one of the most uniform and strictly followed laws in both England and America.

For much of the 19th and 20th centuries, courts followed the precedents of the 1842 English case Winterbottom v. Wright. Winterbottom, a coach driver, was severely injured when the poorly built vehicle he was driving collapsed. The coach had been bought by the postmaster general from the manufacturer, Wright. Winterbottom worked for a company which was contracted by the postmaster general to provide horses and drivers for its coaches. In other words, he was not employed directly by the company that bought the defective product. Winterbottom's case against Wright was dismissed on the basis that the seller of the product cannot be sued, even for demonstrable negligence, by a party with whom no contractual agreement existed. In legal terms, Winterbottom was not “in privity” with Wright.

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