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Home Shopping
The rise of home shopping—the ability of individuals to purchase goods and services from their homes, generally over the Internet—has not only changed patterns of consumer spending but has also changed the environmental impact of consumption. In large part, this is because home shopping—itself an element of a larger trend in retailing called e-commerce—necessitates a reevaluation of how carbon miles are calculated in the cycle of purchasing goods and services. Carbon miles—the cost of transporting goods and services—is only one element of the calculations involved in totaling the carbon footprint of a given artifact over its life cycle. For consumers, it is often the most visible of the many factors that contribute to the total amount of energy embodied in an object over its life and expended in its creation, distribution, and consumption. The total carbon footprint of home shopping, or e-commerce more broadly, is difficult to determine, but in assessing its impact in terms of how much environmental waste it produces, it is generally most important to look at the distribution and transportation of an object or service. The production of a given service or object is not affected by the mode of retail and distribution; home shopping's innovation lies in changing patterns of distribution.
Home shopping is a relatively recent phenomenon, and although in the United States it bears similarities to the late-19th- and early-20th-century phenomenon of catalogue shopping or purchasing goods from door-to-door salesmen who represent a larger company or organization, the catalogue mail-order services were mainly invented to serve rural populations who had little access to urban retailers. Home shopping over the Internet, on the other hand, is as likely to serve urban populations as it is to serve rural consumers. It has contributed to the remarkable globalization of consumption—goods are available to anyone who can access the Internet and afford to purchase and have items shipped to them. It has also paradoxically reaffirmed local networks of service and consumption that many critics of globalization have argued are among the most significant casualties of a rootless, placeless global economy.
E-Commerce
But if home shopping can be criticized as a symptom of globalization—goods, for example, that might be made in China can be imported to the United States, warehoused, and shipped on demand to customers, and then redistributed to other countries in the form of waste—it has also presented environmentalists with a conundrum. Does the centralized storage and distribution of e-commerce and home shopping reduce overall waste by saving on transportation costs and consolidating the energy involved in warehousing products, or are those savings lost when increased packaging or the hidden costs associated with e-waste are considered?
It is therefore worth making distinctions between the kinds of shopping available over the Internet, for each has a different local and environmental impact in terms of energy expended or wasted, as well as in their implications for post-consumer waste. One can broadly categorize the goods available to consumers in their homes as those offered by big corporations that distribute and market, but do not fabricate, a range of objects from different manufacturers. Perhaps the most famous example is http://Amazon.com, but in this category one can include those sites that retail objects from a range of producers, such as shoes, jewelry, housewares, and linens. The most famous of these is http://Overstock.com. Such retailers, large and small, are noteworthy because they often do not have their own retail stores; rather, they store goods in warehouses (or, in the case of http://etsy.com, in homes or workshops), and ship on demand. For such retailers, the costs of storage and shipping and packaging represent the waste produced by online shopping. The second sort of online retailer with which many patrons are familiar are those retailers that have retail outlets in addition to online sales. Such retailers include major box stores like Target or Walmart, which are consolidated in local geographic areas but will ship goods to local stores on demand for pickup by consumers. This list of corporate online retailers can include those corporations that sell or rent digital media directly to consumers in place of actual artifacts, for example, digital books that are downloaded directly to an e-reader or digital music and films downloaded directly to an mp3 player or smartphone.
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