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Widely praised or blamed as the entrepreneur who inaugurated throwaway products, as a utopian socialist reformer, King Camp Gillette (1855–1932) spent his life excoriating capitalism's inequalities and the inefficiencies of competition. Published a decade before the patent for disposable razor blades, Gillette's 1894 book The Human Drift dreamed up a vast hydropowered megalopolis that would consolidate U.S. urban populations and industrial production. His experiences running the Gillette Safety Razor Company informed later monographs advocating the establishment of a single, publicly owned corporation that would produce and distribute the entirety of humanity's material needs, putting an end to war and social inequality. Gillette's business practices and socialist advocacy were both marked by a materialist pragmatism riveted on exploiting possibilities of efficiency and waste inherent in commodity chains and industrial systems.

Gillette was born in Fond du Lac, Wisconsin, and raised in Chicago, Illinois. His father worked as a patent agent after the fire of 1871 destroyed his hardware store, and young Gillette became a traveling salesman. His mother published a celebrated cookbook that perhaps inspired Gillette's lifelong preoccupation with writing. Despite financial success from his razor empire, Gillette was nearly bankrupt at the time of his death in the midst of the Great Depression.

Disposable Products

In 1895, Gillette envisioned his namesake invention while shaving with a straightedge razor. It had grown too dull to be stropped and needed honing at a barbershop. He picked up the concept of repeat-purchase disposable products in the 1890s as a salesman of William Painter’ s patented Crown Cork bottle-capping system. Working with MIT graduate William Emery Nickerson, Gillette spent a decade developing thin, stamped steel blades before patenting his safety razor kit in November 1904. The product embodied ideals of genteel masculinity, cleanliness, convenience, and independence (from barbershops) while getting consumers used to planned obsolescence (manufactured objects designed to wear out and throw away). Although the blade opened the doors for all manner of disposable products, it was not the first. In 1810, Nicolas Appert innovated canning methods for the Napoleonic army's long marches that inspired Peter Durand's tin can the same year; following the success of Painter's 1892 bottle caps, Johnson & Johnson's menstrual pads were first marketed in 1896.

Now celebrated as a mythical entrepreneur, Gillette's “freebie marketing” or “razor and blades” business model of inexpensively mass-produced disposable parts earned him a fortune. With global distribution networks and production facilities in France, Germany, and England, Gillette's face, integrated into packaging design, became internationally known. A World War I government contract for 3.5 million razors and 32 million blades issued as “khaki sets” introduced a generation of men to Gillette's product. Little piles of rusty blades can still be found beneath houses built between the world wars that included small slots in bathroom walls for the safe disposal of spent razors. However, the reuse of spent razors through steel recycling does not figure into the invention's history.

Efficiency

While the success of his invention depended on waste and disposability, as a utopian socialist reformer, Gillette was obsessed with efficiency. The Human Drift advocated the centralization of U.S. cities and industrial production in a single, master-planned urban core called Metropolis to be located between Lake Erie and Lake Ontario and powered by Niagara Falls. Centralization would eliminate waste involved in continent-wide distribution networks while streamlining the production of life's necessities: food, clothing, and shelter. Gillette's Metropolis consisted of a honeycomb pattern of circular 25-story apartment complexes covered by glass domes. The gridded layout and prevalence of greenhouses anticipated both Ebenezer Howard's Garden Cities (1898) and Le Corbusier's Ville Radieuse (1924). Subterranean layers provided for sewerage, transportation, and food distribution. Metropolis would be the hub of a “United Company” (later called “the People's Corporation”) that would outcompete capitalism through superior efficiency. Gillette conceived of the incorporated city as an enormous machine responsible for producing and distributing not only life's necessities but also individuals.

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