Entry
Reader's guide
Entries A-Z
Subject index
Gillette, King C.
Widely praised or blamed as the entrepreneur who inaugurated throwaway products, as a utopian socialist reformer, King Camp Gillette (1855–1932) spent his life excoriating capitalism's inequalities and the inefficiencies of competition. Published a decade before the patent for disposable razor blades, Gillette's 1894 book The Human Drift dreamed up a vast hydropowered megalopolis that would consolidate U.S. urban populations and industrial production. His experiences running the Gillette Safety Razor Company informed later monographs advocating the establishment of a single, publicly owned corporation that would produce and distribute the entirety of humanity's material needs, putting an end to war and social inequality. Gillette's business practices and socialist advocacy were both marked by a materialist pragmatism riveted on exploiting possibilities of efficiency and waste inherent in commodity chains and industrial systems.
Gillette was born in Fond du Lac, Wisconsin, and raised in Chicago, Illinois. His father worked as a patent agent after the fire of 1871 destroyed his hardware store, and young Gillette became a traveling salesman. His mother published a celebrated cookbook that perhaps inspired Gillette's lifelong preoccupation with writing. Despite financial success from his razor empire, Gillette was nearly bankrupt at the time of his death in the midst of the Great Depression.
Disposable Products
In 1895, Gillette envisioned his namesake invention while shaving with a straightedge razor. It had grown too dull to be stropped and needed honing at a barbershop. He picked up the concept of repeat-purchase disposable products in the 1890s as a salesman of William Painter’ s patented Crown Cork bottle-capping system. Working with MIT graduate William Emery Nickerson, Gillette spent a decade developing thin, stamped steel blades before patenting his safety razor kit in November 1904. The product embodied ideals of genteel masculinity, cleanliness, convenience, and independence (from barbershops) while getting consumers used to planned obsolescence (manufactured objects designed to wear out and throw away). Although the blade opened the doors for all manner of disposable products, it was not the first. In 1810, Nicolas Appert innovated canning methods for the Napoleonic army's long marches that inspired Peter Durand's tin can the same year; following the success of Painter's 1892 bottle caps, Johnson & Johnson's menstrual pads were first marketed in 1896.
Now celebrated as a mythical entrepreneur, Gillette's “freebie marketing” or “razor and blades” business model of inexpensively mass-produced disposable parts earned him a fortune. With global distribution networks and production facilities in France, Germany, and England, Gillette's face, integrated into packaging design, became internationally known. A World War I government contract for 3.5 million razors and 32 million blades issued as “khaki sets” introduced a generation of men to Gillette's product. Little piles of rusty blades can still be found beneath houses built between the world wars that included small slots in bathroom walls for the safe disposal of spent razors. However, the reuse of spent razors through steel recycling does not figure into the invention's history.
Efficiency
While the success of his invention depended on waste and disposability, as a utopian socialist reformer, Gillette was obsessed with efficiency. The Human Drift advocated the centralization of U.S. cities and industrial production in a single, master-planned urban core called Metropolis to be located between Lake Erie and Lake Ontario and powered by Niagara Falls. Centralization would eliminate waste involved in continent-wide distribution networks while streamlining the production of life's necessities: food, clothing, and shelter. Gillette's Metropolis consisted of a honeycomb pattern of circular 25-story apartment complexes covered by glass domes. The gridded layout and prevalence of greenhouses anticipated both Ebenezer Howard's Garden Cities (1898) and Le Corbusier's Ville Radieuse (1924). Subterranean layers provided for sewerage, transportation, and food distribution. Metropolis would be the hub of a “United Company” (later called “the People's Corporation”) that would outcompete capitalism through superior efficiency. Gillette conceived of the incorporated city as an enormous machine responsible for producing and distributing not only life's necessities but also individuals.
...
- Archaeology of Garbage
- Consumption and Waste, Industrial/Commercial
- Acid Rain
- Aluminum
- Celluloid
- Coal Ash
- Computers and Printers, Business Waste
- Construction and Demolition Waste
- Copper
- Emissions
- Farms
- Fusion
- Garbage Project
- Hanford Nuclear Reservation
- High-Level Waste Disposal
- Hospitals
- Incinerator Waste
- Incinerators
- Incinerators in Japan
- Industrial Revolution
- Industrial Waste
- Iron
- Malls
- Medical Waste
- Midnight Dumping
- Mineral Waste
- Mining Law
- Noise
- Noise Control Act of 1972
- Nuclear Reactors
- Ocean Disposal
- Pesticides
- Power Plants
- Producer Responsibility
- Radioactive Waste Disposal
- Restaurants
- Rubber
- Sanitation Engineering
- Scrubbers
- Solid Waste Data Analysis
- Stadiums
- Sugar Shortage, 1975
- Supermarkets
- Sustainable Waste Management
- Thallium
- Uranium
- Waste Disposal Authority
- Consumption and Waste, Personal
- Adhesives
- Aerosol Spray
- Air Filters
- Alcohol Consumption Surveys
- Audio Equipment
- Automobiles
- Baby Products
- Beverages
- Books
- Candy
- Car Washing
- Carbon Dioxide
- Certified Products (Fair Trade or Organic)
- Children
- Cleaning Products
- Composting
- Computers and Printers, Business Waste
- Computers and Printers, Personal Waste
- Consumption Patterns
- Cosmetics
- Dairy Products
- Disposable Diapers
- Disposable Plates and Plastic Implements
- Dumpster Diving
- Engine Oil
- Environmental Tobacco Smoke
- Fast Food Packaging
- Fish
- Floor and Wall Coverings
- Food Consumption
- Food Waste Behavior
- Fuel
- Funerals/Corpses
- Furniture
- Garden Tools and Appliances
- Gasoline
- Gluttony
- Hoarding and Hoarders
- Home Appliances
- Home Shopping
- Household Consumption Patterns
- Household Hazardous Waste
- Human Waste
- Junk Mail
- Lighting
- Linen and Bedding
- Magazines and Newspapers
- Marketing, Consumer Behavior, and Garbage
- Meat
- Microorganisms
- Mobile Phones
- NIMBY (Not in My Backyard)
- Open Burning
- Packaging and Product Containers
- Paint
- Paper Products
- Personal Products
- Pets
- Post-Consumer Waste
- Pre-Consumer Waste
- Recyclable Products
- Recycling Behaviors
- Residential Urban Refuse
- Seasonal Products
- Septic System
- Sewage
- Shopping
- Shopping Bags
- Slow Food
- Sports
- Street Scavenging and Trash Picking
- Styrofoam
- Swimming Pools and Spas
- Television and DVD Equipment
- Tires
- Tools
- Toys
- Wood
- Yardwaste
- Geography, Culture, and Waste
- Africa, North
- Africa, Sub-Saharan
- Argentina
- Australia
- Brazil
- Canada
- Central America
- Chile
- China
- Developing Countries
- European Union
- France
- Germany
- Greece
- India
- Indonesia
- Iran
- Italy
- Japan
- Mexico
- Middle East
- Netherlands
- Pacific Garbage Patch
- Pakistan
- Philippines
- Poland
- Russia
- Saudi Arabia
- Scandinavia
- Singapore
- South Africa
- South America
- South Korea
- Space Debris
- Spain and Portugal
- Switzerland
- Thailand
- Turkey
- United Kingdom
- United States
- Global Cities: Consumption, Waste Collection, and Disposal
- History of Consumption and Waste
- Atomic Energy Commission
- Bubonic Plague
- Clean Air Act
- Clean Water Act
- Cloaca Maxima
- Earth Day
- Environmental Protection Agency (EPA)
- Federal Insecticide, Fungicide, and Rodenticide Act
- Fresh Kills Landfill
- Germ Theory of Disease
- Hazardous Materials Transportation Act
- History of Consumption and Waste, Ancient World
- History of Consumption and Waste, Medieval World
- History of Consumption and Waste, Renaissance
- History of Consumption and Waste, U.S., 1800–1850
- History of Consumption and Waste, U.S., 1850–1900
- History of Consumption and Waste, U.S., 1900–1950
- History of Consumption and Waste, U.S., 1950–Present
- History of Consumption and Waste, U.S., Colonial Period
- History of Consumption and Waste, World, 1500s
- History of Consumption and Waste, World, 1600s
- History of Consumption and Waste, World, 1700s
- History of Consumption and Waste, World, 1800s
- History of Consumption and Waste, World, 1900s
- Industrial Revolution
- Marine Protection, Research, and Sanctuaries Act
- Miasma Theory of Disease
- National Clean Up and Paint Up Bureau
- National Survey of Community Solid Waste Practices
- Price-Anderson Act
- Public Health Service, U.S.
- Recycling in History
- Resource Conservation and Recovery Act
- Resource Recovery Act
- Rittenhouse Mill
- Rivers and Harbors Act
- Safe Drinking Water Act
- September 11 Attacks (Aftermath)
- Société BIC
- Solid Waste Disposal Act
- Toxic Substances Control Act
- Trash as History/Memory
- Waste Reclamation Service
- Issues and Solutions
- Anaerobic Digestion
- Biodegradable
- Browning-Ferris Industries
- Capitalism
- Commodification
- Consumerism
- Definition of Waste
- Downcycling
- Environmental Protection Agency (EPA)
- Environmentalism
- Garbage in Modern Thought
- Goodwill Industries
- Incinerator Construction Trends
- Organic Waste
- Overconsumption
- Politics of Waste
- Pollution, Air
- Pollution, Land
- Pollution, Water
- Recycling
- Rendering
- Salvation Army
- Sierra Club
- Social Sensibility
- Street Sweeping
- Sustainable Development
- Toxic Wastes
- Transition Movement
- Trash to Cash
- Typology of Waste
- Underconsumption
- Waste Management, Inc.
- Waste Treatment Plants
- Water Treatment
- WMX Technologies
- Zero Waste
- People
- Sociology of Waste
- Garbage Dreams
- Avoided Cost
- Crime and Garbage
- Culture, Values, and Garbage
- Economics of Consumption, International
- Economics of Consumption, U.S.
- Economics of Waste Collection and Disposal, International
- Economics of Waste Collection and Disposal, U.S.
- Environmental Justice
- Externalities
- Freeganism
- Garbage Art
- Garbage, Minimalism, and Religion
- Garblogging
- Greenpeace
- Material Culture Today
- Material Culture, History of
- Materialist Values
- Needs and Wants
- Population Growth
- Race and Garbage
- Rubbish Theory
- Socialist Societies
- Sociology of Waste
- Surveys and Information Bias
- Waste as Food
- U.S. States: Consumption, Waste Collection, and Disposal
- Alabama
- Alaska
- Arizona
- Arizona Waste Characterization Study
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- Waste, Municipal/Local
- Loading...
Get a 30 day FREE TRIAL
-
Watch videos from a variety of sources bringing classroom topics to life
-
Read modern, diverse business cases
-
Explore hundreds of books and reference titles
Sage Recommends
We found other relevant content for you on other Sage platforms.
Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches