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Fast Food Packaging
Fast food packaging generally refers to an assortment of portable, disposable wrappers, containers, bags, boxes, and cartons of various shapes and sizes that are used to transport ready-cooked foods purchased from a quick-service restaurant (QSR). The terms takeout, take-away, carry out, and to go all reflect this intended portability. Fast food packaging has evolved over time to include more nuanced adaptations for functionality, product branding, and ease of use. Foil-lined wrappers treated with special coatings ensure that hot food items not only remain at temperature but also prevent grease from seeping through. Insulated paper cups keep coffee and other hot beverages hot; reusable plastic cups are designed to hold icy drinks without leaking. Cup lids prevent spillage in transit, while cup bottoms are sized to nestle comfortably in standard automobile cup holders. The fast food experience is expedited by the fact that these packages can be embossed with company logos, product information, or other promotional details; quickly filled with the assembly-line-produced item; and placed in a bag, box, or carrier when purchased. Fast food packaging has changed over time to better accommodate how, where, and why people eat out.
Early History
In premodern, rural societies, the average person did not regularly venture far from home. When people did travel, they usually stayed with relatives and acquaintances and consumed their meals there. As people began to trek farther from home and were unable to dine with people they knew, eating out transformed into a commercial venture. The restaurant, as it is experienced in the 21st century, is a modern, urban phenomenon that evolved as a result of the concentration of people, money, and commercial activity in urban hubs. Unlike fine dining restaurants, fast food restaurants responded to the perceived need for inexpensive, hot meals that could be quickly prepared, served, and eaten on the go; fast food packaging became the transport mechanism for these meals.
Like most innovations, the fast food wrapper was born out of necessity. While people tend to associate the term fast food with any number of U.S. QSR chains like McDonald's, Taco Bell, and Pizza Hut, the earliest fast food was street food, peddled to pedestrians in urban cities throughout the world by independent vendors. Some fast food packaging was—and remains—edible. In the pre-industrial world, a fast food wrapper may have been a type of leaf, gourd, bread product, dumpling, or seafood shell.
The Industrial Revolution brought about major changes in fast food packaging. The same wood-pulp technology that made it possible for newspapers to be more widely circulated throughout Europe and the United States was eventually adapted to make disposable paper bags, boxes, food wrappers, and containers. The same workers who labored in the factories that produced these products likely ate the fast foods that they wrapped; they worked grueling hours and often did not have enough time to return home to eat at mealtimes. Small fish stands selling quick-fried whitefish and sliced potatoes served in a rolled-up piece of newspaper (later inserted into a paper bag) became a mainstay in London factory districts. Pushcart vendors, lunch wagons, and temporary food counters fed factory workers and railroad travelers with foods that could be wrapped in paper and quickly eaten without utensils. Leisure and recreational destinations like the World's Fairs and Coney Island also provided opportunities for carryout “novelty” foods. Hot dogs, sandwiches, hamburgers, and ice cream could also be conveniently contained in edible packages—buns, waffles, and the like.
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