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Object Biographies
An object biography is a story told through an object. The term biography literally means the writing of a life, a life told as a story. Usually, a biography is meant to describe a person's life, but a thing can speak volumes about its makers and possessors, its various uses, its inherent qualities. Object biographies can thus provide key material and symbolic indicators that illuminate the values and beliefs of consumer culture.
Igor Kopytoff argued that just as the commoditization of persons could have a biographical trajectory, so too could objects be viewed biographically as having “careers.” He used enslavement as an example of the process of turning a person into a commodity but one in which the slave could take on a new identity, even while remaining a potential commodity of future exchange. Things could be viewed similarly as involving telling trajectories between commoditization and the singular, between signifying exchange value, or signifying personal meaning. In their book, The Meaning of Things, Mihaly Csikzentmihalyi and Eugene Rochberg-Halton systematically examined the ways transactions between people and their possessions reveal much about identity, family relationships, and the making of meaning in domestic life.
The stories told through objects have played a crucial role traditionally in archaeology and more recently an increasingly significant one in anthropology, history, sociology, and other disciplines, as well as emergent fields such as material culture and consumption studies. Objects can act as cultural indicators through which inferences about people, institutions, practices, beliefs, places, epochs, and even evolution can be made. Consumption of objects involves beliefs attributed to or deriving from objects, which become sources of study by consumption researchers. Object biographies may be taken as the stories people tell about their things or as the stories' things, as objects, themselves tell.
What Things Say
An object such as a bone can reveal to an archaeologist much about a creature, just as a stone can reveal how it might have been used as an artifact, that is, a humanly shaped object. A diamond ring is an artifact whose biography involves its crafting into being, but likely more importantly for its possessor, it would concern its meaning as a commodity purchased as a gift to signify a wedding. But it could also be a family heirloom handed down for generations. It could be a stolen object. Material culture tells a story, though usually not the whole story.
Archaeologists and historians have traditionally dated the swaths of history by the things that humans fashion or use: the Stone Age, the Bronze Age, the Iron Age. And these traditional categories could be followed by the steel age, the atomic age, and now perhaps the silicon age. These “ages” are attempts to picture human prehistory and history through material indicators, implying that those objects provide the most accurate way to depict human development. Yet hard material indicators that endure may not provide traces of the social relations they were used for or involved in. Similarly, the horticultural practices of prehistory that relied on awareness of plants rather than hard, enduring physical techniques do not leave many traces either, despite their centrality to human development and culture. Still, the human romance with things was indeed crucial to human evolution, and it makes sense to see transactions with objects as not only enabling a coevolution of people and things but also as significant for the biographical passage from infancy to adulthood.
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- Everyday Life
- Addiction
- Adornment
- Aestheticization of Everyday Life
- Aesthetics
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- Americanization
- Anorexia
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- Consumer Dissatisfaction
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- Measuring Satisfaction
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- Measuring the Environmental Impact of Consumption
- Methodologies for Studying Consumer Culture
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- Multivariate Analysis
- Object Biographies
- Opinion Polls
- Production of Culture
- Social Network Analysis
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- Time-Use Diaries
- Persons
- Adorno, Theodor
- Althusser, Louis
- Bakhtin, Mikhail
- Barthes, Roland
- Bataille, Georges
- Baudrillard, Jean
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- Bourdieu, Pierre
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- Lévi-Strauss, Claude
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- Lazarsfeld, Paul Felix
- Lefebvre, Henri
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- Lyotard, Jean-François
- Mandeville, Bernard
- Marcuse, Herbert
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- Mead, George Herbert
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- Politics and Consumption
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- Social Movements
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- Industrial Society
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- Innovation Studies
- Licensing of Clothing Brands
- Mass Production and Consumption
- Media Convergence and Monopoly
- Money
- Neuromarketing
- Opinion Leaders
- Outsourcing
- Packaging
- Pink Pounds/Dollars
- Post-Fordism
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- Renewable Resources
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- Self-Service Economy
- Service Industry
- Sneakers/Trainers
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- Sumptuary Laws
- Supermarkets
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- Trade Standards
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- Social Divisions and Social Groups
- Age and Aging
- American Dream
- Belonging
- Binge and Excess
- Collective Identity
- Consumer Anxiety
- Cosmopolitanism
- Domestic Division of Labor
- Elites
- Ethnicity/Race
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- Femininity
- Friendship
- Gender
- Generation
- Households
- Identity
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- Lifestyle
- Masculinity
- Migration
- Mimesis
- Moral Economy
- Othering
- Positional Goods
- Retirement
- Romantic Love
- Seduced and Repressed
- Self-Presentation
- Self-Reflexivity
- Sexuality
- Single-Person Households
- Social Class
- Social Exclusion
- Social Networks
- Status
- Subaltern
- Symbolic Violence
- Technology and Media
- Audience Research
- Bollywood
- Broadcast Media
- Comics
- Cyborgs
- Domestic Technologies
- Electronic Video Gaming
- Feminism and Women's Magazines
- Fine Arts
- Gender Advertising
- Hollywood
- Information Technology
- Internet
- Men's Magazines
- Mobile Media Gadgets of the Analog Age
- Mobile Phones
- Performing Arts/Performance Arts
- Personals/Personal Ads
- Photography and Video
- Planned Obsolescence
- Popular Music
- Print Media
- Reality TV
- Second Life
- Soap Operas and Telenovelas
- Social Shaping of Technology
- Sociotechnical Systems
- Teenage Magazines
- Telephones
- Television
- Textual Poachers
- Virtual Communities
- Walkmans and iPods
- Women's Magazines
- Theoretical Perspectives and Concepts
- Acculturation
- Affluent Society
- Alienation
- Anomie
- Anthropology
- Appropriation
- Attitude Theory
- Beauty Myth
- Bounded Rationality
- Capitalism
- Circuits of Culture/Consumption
- Cognitive Structures
- Commercialization
- Commodification
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- Conspicuous Consumption
- Consumer (Freedom of) Choice
- Consumer Behavior
- Consumer Demand
- Consumer Durables
- Consumer Moods
- Consumer Society
- Consumer Sovereignty
- Consuming the Environment
- Convention Theory
- Craft Consumer
- Cultural Capital
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- Cultural Omnivores
- Cultural Studies
- Cultural Turn
- Decommodification
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- Design
- Diderot Effect
- Diffusion Studies and Trickle Down
- Discourse
- Disorganized Capitalism
- Economic Psychology
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- Embodiment
- Engel's Law
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- Environmental Social Sciences and Sustainable Consumption
- Ethnology/Folklore Studies
- Experimental Economics
- Externalities
- False Consciousness/False Needs
- Gender and the Media
- Geography
- Gifts and Reciprocity
- Globalization
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- Goal-Directed Consumption
- Habitus
- Hegemony
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- History
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- Income
- Individualization
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- Keynesian Demand Management
- Labor Markets
- Leisure Studies
- Luxury and Luxuries
- Markets and Marketing
- Marxist Theories
- Mass Culture (Frankfurt School)
- Material Culture
- Materialism and Postmaterialism
- McDonaldization
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- Ordinary Consumption
- Orientalism
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- Taboo
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- Theory of Planned Behavior
- Totemism
- Tourism Studies
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- Value: Exchange and Use Value
- Visual Culture
- World-Systems Analysis
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