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Moral Economy
Although anthropologists and historians have often reserved the term moral economy for pre- or non-capitalist societies, there is a strong case for applying it to all societies, for economic practices always involve social relations that are structured by norms regarding what people are allowed or required to do, whether in terms of what they contribute or what they receive. These historically specific norms are constitutive of economic institutions and may sometimes be enshrined in law, as in the case of capitalist property rights. They may be contested, as those of usury have been and still are in some societies, though once they become established, they tend to be regarded as natural in popular thought. Second, actors' moral sentiments and commitments influence their economic behavior; thus, for example, Daniel Miller (1998) shows that far from being merely self-interested, shoppers' behavior is often strongly shaped by their moral commitment to their families. Third, whether intended or not, individual economic actions have moral consequences; for example, changes in consumption patterns affect the welfare of producers.
The term moral economy is also used to refer to the study of such matters, be it largely descriptive or normative. The classical political economy of the eighteenth and early nineteenth centuries exemplified this approach, but the cultural and moral content was progressively removed with the rise of a separate discipline of economics in the late-nineteenth century and is only now being restored (e.g., Etzioni 1988; Wolfe 1993). This attempted expulsion represents an uncritical reflection of the disembedding of economic processes from social regulation that has occurred with the rise of capitalism (Polanyi 1944).
Concerns with moral economy can be traced back to Aristotle: first, in his discussions of the production and consumption of use values as the proper goal of economic activity and his critique of money making as a vice based on the inversion of means and ends and second, in his critique of pleonaxia, or insatiable acquisitiveness. Adam Smith's work on moral sentiments and nascent capitalism exemplifies a moral economic approach. Although the former concern is most clearly set out in his Theory of Moral Sentiments and the latter in his Wealth of Nations, he clearly saw them as complementary and continued to work on both themes to the end of his life. The former book analyzes and evaluates the moral regulation of individual behavior in producing social order; the latter examines the difference that the rise of “commercial society” makes or ought to make to this order. In normative terms, Smith saw both good and bad in the new economy. Thus, with respect to consumption, he disapprovingly notes the role of vanity and the pursuit of envy in driving consumption, anticipating Thorstein Veblen's concept of conspicuous consumption, while simultaneously noting that this has the benefit of encouraging economic growth. Although he was clearly concerned about economic inequalities, he also thought the poorest had benefited from the rise of commercial society.
In the nineteenth century, this predisciplinary political and moral economy gave way to the discipline of economics, and normative concerns about economic life became the province of the discipline of political philosophy. Subsequently, a small number of ethical socialists, communitarians, and political philosophy writers, concerned primarily with the politics of distribution, kept alive the interests of moral economy as defined here. For Karl Polanyi, the most troubling feature of the rise of the self-regulating market was its threat to culture, though it was commodification of labor power rather than consumption matters that he seemed to have in mind.
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- Everyday Life
- Addiction
- Adornment
- Aestheticization of Everyday Life
- Aesthetics
- Alternative Medicine
- Americanization
- Anorexia
- Architecture
- Art and Cultural Worlds
- Asceticism
- Authenticity
- Barbie Dolls
- Body Shop, The
- Body, The
- Bricolage
- Car Cultures
- Childhood
- Cinema
- Civilizing Processes
- Clothing Consumption
- Clubbing
- Coffee Shops
- Collecting and Collectibles
- Consumer Dissatisfaction
- Consumer Illnesses and Maladies
- Consumer Socialization
- Convenience
- Cool Hunters
- Cosmetic Surgery
- Cosmetics
- Cultural Flows
- Dandyism
- Desire
- Dieting
- Dining Out
- Discount Stores
- Downshifting
- Emotions
- Family Meal
- Fans
- Fashion
- Food Consumption
- Gambling
- Gardening
- Glastonbury/Woodstock
- Hair Care/Hairdressing
- Happiness
- Harried Leisure Class
- Hedonism
- Higher Education
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- Imaginative Hedonism
- Inventing Tradition
- Jeans
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- Memorials
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- Metrosexual
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- Satiation
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- Slow Food Movement
- Sociability
- Souvenirs
- Sports
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- Supermodels
- T-Shirts
- Tamed Hedonism
- Taste
- Thrift
- Toys
- Typologies of Shoppers
- Waste
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- Well-Being
- Work-and-Spend Cycle
- Youth Culture
- Geographies and Histories of Consumer Culture
- Air and Rail Travel
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- Consumer Co-Operatives
- Consumer Culture in Africa
- Consumer Culture in East Asia
- Consumer Culture in Latin America
- Consumer Nationalism
- Consumer Revolution in Eighteenth-Century Britain
- Consumption in Postsocialist China
- Consumption in Postsocialist Societies: Eastern Europe
- Consumption in the United States: Colonial Times to the Cold War
- Delocalization
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- Diaspora
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- Enlightenment
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- Ghettos
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- Great Depression (U.S.)
- Hinduism
- History of Food
- Home Computer
- Islam
- Italian Fascism and Fashion
- Japan as a Consumer Culture
- Liminality
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- Metropole
- Moral Geography
- National Cultures
- Opium Trade
- Porcelain
- Radio
- Rationing
- Sears, Roebuck and Company
- Shopping
- Smuggling and Black Markets
- Socialism and Consumption
- Spaces and Places
- Spaces of Shopping
- Spas
- Spices
- Suburbia
- Sugar
- Tea
- Textiles
- Tobacco
- Tourist Gaze
- Transnational Capitalism
- Tupperware
- Urban Cultures
- Voluntary Associations
- Walmart
- Wine
- World Exhibitions
- Zoos and Wildlife Parks
- Methods and Trends
- Actor-Network Theory
- Attitude Surveys
- Autoethnography
- Comparing Consumer Cultures
- Consumer Expenditure Surveys
- Consumer Interviews
- Consumption and Time Use
- Consumption Patterns and Trends
- Content Analysis
- Conversation Analysis
- Databases and Consumers
- Discourse Analysis
- Econometrics
- Economic Indicators
- Ethnography
- Focus Groups
- Historical Analysis
- Lifestyle Typologies
- Likert Scales
- Longitudinal Studies
- Mass Observation
- Measuring Satisfaction
- Measuring Standards of Living
- Measuring the Environmental Impact of Consumption
- Methodologies for Studying Consumer Culture
- Methods of Market Research
- Motivation Research
- Multiple Correspondence Analysis
- Multisited Ethnography
- Multivariate Analysis
- Object Biographies
- Opinion Polls
- Production of Culture
- Social Network Analysis
- Spatial Analysis
- Surveys
- Time-Use Diaries
- Persons
- Adorno, Theodor
- Althusser, Louis
- Bakhtin, Mikhail
- Barthes, Roland
- Bataille, Georges
- Baudrillard, Jean
- Benjamin, Walter
- Bourdieu, Pierre
- Braudel, Fernand
- de Certeau, Michel
- Douglas, Mary
- Durkheim, Émile
- Elias, Norbert
- Freud, Sigmund
- Galbraith, John Kenneth
- Goffman, Erving
- Gramsci, Antonio
- Horkheimer, Max
- Kant, Immanuel
- Keynes, John Maynard
- Kyrk, Hazel
- Lévi-Strauss, Claude
- Lasch, Christopher
- Lazarsfeld, Paul Felix
- Lefebvre, Henri
- Linder, Staffan Burenstam
- Lyotard, Jean-François
- Mandeville, Bernard
- Marcuse, Herbert
- Marshall, Alfred
- Marx, Karl
- Maslow, Abraham
- Mauss, Marcel
- McLuhan, Marshall
- Mead, George Herbert
- Patten, Simon Nelson
- Rostow, Walt Whitman
- Silverstone, Roger
- Simmel, Georg
- Smith, Adam
- Sombart, Werner
- Veblen, Thorstein Bunde
- Weber, Max
- Politics and Consumption
- Alternative Consumption
- Carbon Trading
- Citizenship
- Civil Society
- Consumer Apathy
- Consumer Culture in the USSR
- Consumer Policy (China)
- Consumer Policy (European Union)
- Consumer Policy (Japan)
- Consumer Policy (United States)
- Consumer Policy (World Trade Organization)
- Consumer Protest: Animal Welfare
- Consumer Protest: Anticapitalism
- Consumer Protest: Environment
- Consumer Protest: Water
- Consumer Rights and the Law
- Culture Jamming
- Culture-Ideology of Consumerism
- Feminist Movement
- Food Scares
- Governmentality
- Inequalities
- Life(style) Politics
- Luxury Taxes
- New Right
- Organ and Blood Donations
- Philanthropy
- Political and Ethical Consumption
- Prosumption
- Public Goods
- Public Sphere
- Resistance
- Responsible Consumption
- Social Movements
- State Provisioning
- Subversion
- Voting Behaviors
- Production, Exchange, and Distribution
- Advertising
- Branding
- Celebrity
- Channels of Desire
- Christmas
- Coca-Cola
- Collective Consumption
- Companies as Consumers
- Consumer Education
- Consumer Regulation
- Consumer Testing and Protection Agencies
- Counterfeited Goods
- Craft Production
- Credit
- Cultural Intermediaries
- Culture Industries
- Cycles of Production and Consumption
- De-Skilling, Re-Skilling, and Up-Skilling
- Debt
- Division of Labor
- Domestic Services
- E-Commerce
- Eco-Labeling
- Electronic Point of Sale (EPOS)
- Emotional Labor
- Energy Consumption
- Environmental Footprinting
- Fair Trade
- Fashion Forecasters
- Fashion Industry
- Global Cities
- Global Institutions
- Health Care
- Hire-Purchase and Rental Goods
- Household Budgets
- Industrial Society
- Informal Economy
- Information Society
- Informational Capital
- Infrastructures and Utilities
- Inheritance
- Innovation Studies
- Licensing of Clothing Brands
- Mass Production and Consumption
- Media Convergence and Monopoly
- Money
- Neuromarketing
- Opinion Leaders
- Outsourcing
- Packaging
- Pink Pounds/Dollars
- Post-Fordism
- Postindustrial Society
- Product Loss Leaders
- Product Placements
- Renewable Resources
- Reuse/Recycling
- Self-Service Economy
- Service Industry
- Sneakers/Trainers
- Social and Economic Development
- Store Loyalty Cards
- Sumptuary Laws
- Supermarkets
- Systems of Provision
- Trade Standards
- Trademarks
- Social Divisions and Social Groups
- Age and Aging
- American Dream
- Belonging
- Binge and Excess
- Collective Identity
- Consumer Anxiety
- Cosmopolitanism
- Domestic Division of Labor
- Elites
- Ethnicity/Race
- Families
- Femininity
- Friendship
- Gender
- Generation
- Households
- Identity
- Interpellation
- Life Course
- Lifestyle
- Masculinity
- Migration
- Mimesis
- Moral Economy
- Othering
- Positional Goods
- Retirement
- Romantic Love
- Seduced and Repressed
- Self-Presentation
- Self-Reflexivity
- Sexuality
- Single-Person Households
- Social Class
- Social Exclusion
- Social Networks
- Status
- Subaltern
- Symbolic Violence
- Technology and Media
- Audience Research
- Bollywood
- Broadcast Media
- Comics
- Cyborgs
- Domestic Technologies
- Electronic Video Gaming
- Feminism and Women's Magazines
- Fine Arts
- Gender Advertising
- Hollywood
- Information Technology
- Internet
- Men's Magazines
- Mobile Media Gadgets of the Analog Age
- Mobile Phones
- Performing Arts/Performance Arts
- Personals/Personal Ads
- Photography and Video
- Planned Obsolescence
- Popular Music
- Print Media
- Reality TV
- Second Life
- Soap Operas and Telenovelas
- Social Shaping of Technology
- Sociotechnical Systems
- Teenage Magazines
- Telephones
- Television
- Textual Poachers
- Virtual Communities
- Walkmans and iPods
- Women's Magazines
- Theoretical Perspectives and Concepts
- Acculturation
- Affluent Society
- Alienation
- Anomie
- Anthropology
- Appropriation
- Attitude Theory
- Beauty Myth
- Bounded Rationality
- Capitalism
- Circuits of Culture/Consumption
- Cognitive Structures
- Commercialization
- Commodification
- Commodities
- Communication Studies
- Conspicuous Consumption
- Consumer (Freedom of) Choice
- Consumer Behavior
- Consumer Demand
- Consumer Durables
- Consumer Moods
- Consumer Society
- Consumer Sovereignty
- Consuming the Environment
- Convention Theory
- Craft Consumer
- Cultural Capital
- Cultural Fragmentation
- Cultural Omnivores
- Cultural Studies
- Cultural Turn
- Decommodification
- Dematerialization
- Design
- Diderot Effect
- Diffusion Studies and Trickle Down
- Discourse
- Disorganized Capitalism
- Economic Psychology
- Economic Sociology
- Economics
- Embodiment
- Engel's Law
- Entrepreneurs
- Environmental Social Sciences and Sustainable Consumption
- Ethnology/Folklore Studies
- Experimental Economics
- Externalities
- False Consciousness/False Needs
- Gender and the Media
- Geography
- Gifts and Reciprocity
- Globalization
- Glocalization
- Goal-Directed Consumption
- Habitus
- Hegemony
- Hierarchy of Needs
- History
- Hyperreality
- Inalienable Wealth/Inalienable Possessions
- Income
- Individualization
- Informalization
- Keynesian Demand Management
- Labor Markets
- Leisure Studies
- Luxury and Luxuries
- Markets and Marketing
- Marxist Theories
- Mass Culture (Frankfurt School)
- Material Culture
- Materialism and Postmaterialism
- McDonaldization
- Modernization Theory
- Moralities
- Narcissism
- Need and Wants
- Neo-Tribes
- Network Society
- Novelty
- Obsession
- Ordinary Consumption
- Orientalism
- Philosophy
- Political Economy
- Political Science
- Post-Structuralism
- Postcolonial Theory
- Postmodernism
- Potlatch
- Poverty
- Preference Formation
- Price and Price Mechanisms
- Promotional Culture
- Protestant Ethic
- Psychoanalysis
- Psychology
- Quality of Life
- Queer Theory
- Rationalization
- Reception Theory
- Reification
- Risk Society
- Rituals
- Sacred and Profane
- Scarcity
- Self-Interest
- Semiotics
- Simulacrum
- Social Distinction
- Sociology
- Spectacles
- Structuralism
- Subculture
- Surplus Value
- Surrealism
- Symbolic Capital
- Symbolic Value
- Taboo
- Theories of Practice
- Theory of Planned Behavior
- Totemism
- Tourism Studies
- Trust
- Urbanization
- Value: Exchange and Use Value
- Visual Culture
- World-Systems Analysis
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