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Marx, Karl (1818–1883)
Karl Marx was born in Trier, Germany. He studied law at the University of Bonn and then philosophy at the University of Berlin. He was an economist, historian, social and political philosopher, and a revolutionary communist. Along with other revolutionaries such as Mikhail Bakhtin and his friend and benefactor Friedrich Engels, he established the International Working Men's Association in 1864. He became a journalist and editor for the Rheinische Zeitung (Rhenish Gazette) and the Deutsch-französische Jahrbucher (the German-French Annals). However, his writings attracted the attention of the Prussian authorities who subsequently issued a warrant for his arrest, which meant he had to move a number of times back and forth between Germany, Belgium, and France until finally settling in England in 1849, where he thought and hoped the communist revolution would occur.
Marx was a materialist who employed a dialectical method of inquiry. The dialectical materialist critique in his work is derived from the development and transformation of Georg Wilhelm Friedrich Hegel's idealist conception of history. Therefore, his critical focus was on studying the patterns and dynamics of the economy and how throughout history they had shaped the social order. Employing a materialist perspective meant that Marx considered consumer culture to be merely an ideological corollary that corresponds to a society's particular stage of economic development (mode of production). Marx and Engels presented a concise summary of the material dynamics of history in The Communist Manifesto. They suggest that economic progress is an unstoppable force, that there is a relentless unfolding of the economic epochal stages that societies have and will move through: feudalism, capitalism, a transitory socialism, and ultimately communism. Marx argued that the mode of production determines all social relationships and the culture of a society. Therefore, production rather than consumption is the basis of the social order. Moreover, production is the starting point of all economic processes whereas consumption is the end, at which point the whole process starts again.
The famous preface in Marx's A Contribution to the Critique of Political Economy explains how Marx considered the economy to be the central determinant of cultural, social, and political life. When he outlines the economic base and superstructure dynamic, he claims the economic base is dominant since it shapes and structures social life, including consciousness and cultural activity:
In the social production of their existence, men inevitably enter into definite relations, which are independent of their will, namely relations of production appropriate to a given stage in the development of their material forces of production. The totality of these relations of production constitutes the economic structure of society, the real foundation, on which arises a legal and political superstructure and to which correspond definite forms of social consciousness. The mode of production of material life conditions the general process of social, political and intellectual life. It is not the consciousness of men that determines their existence, but their social existence that determines their consciousness. (Marx 1859/1977, i)
Indeed, consumer culture and desire find meaning and articulation through the ideological and institutional arrangements of the superstructure. Furthermore, Marx claimed that the capitalist mode of production had given rise to a consumer culture rooted in bourgeois
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- Everyday Life
- Addiction
- Adornment
- Aestheticization of Everyday Life
- Aesthetics
- Alternative Medicine
- Americanization
- Anorexia
- Architecture
- Art and Cultural Worlds
- Asceticism
- Authenticity
- Barbie Dolls
- Body Shop, The
- Body, The
- Bricolage
- Car Cultures
- Childhood
- Cinema
- Civilizing Processes
- Clothing Consumption
- Clubbing
- Coffee Shops
- Collecting and Collectibles
- Consumer Dissatisfaction
- Consumer Illnesses and Maladies
- Consumer Socialization
- Convenience
- Cool Hunters
- Cosmetic Surgery
- Cosmetics
- Cultural Flows
- Dandyism
- Desire
- Dieting
- Dining Out
- Discount Stores
- Downshifting
- Emotions
- Family Meal
- Fans
- Fashion
- Food Consumption
- Gambling
- Gardening
- Glastonbury/Woodstock
- Hair Care/Hairdressing
- Happiness
- Harried Leisure Class
- Hedonism
- Higher Education
- Hobbyists and Amateurs
- Imaginative Hedonism
- Inventing Tradition
- Jeans
- Leisure
- Mass Tourism
- Memorials
- Memory
- Metrosexual
- Multiculturalism
- Nostalgia
- Obesity
- Organic Food
- Pubs and Wine Bars
- Recreation
- Retro
- Routines and Habits
- Satiation
- Seaside Resorts
- Senses
- Sex
- Sex Tourism
- Slow Food Movement
- Sociability
- Souvenirs
- Sports
- Style
- Supermodels
- T-Shirts
- Tamed Hedonism
- Taste
- Thrift
- Toys
- Typologies of Shoppers
- Waste
- Weddings
- Well-Being
- Work-and-Spend Cycle
- Youth Culture
- Geographies and Histories of Consumer Culture
- Air and Rail Travel
- Automobiles
- Bicycles
- British Empire
- Car-Boot Sales and Flea Markets
- Caribbean and the Slave Trade
- Carnivals
- Christianity
- Coffee
- Cold War
- Colonialism
- Confectionery
- Consumer Co-Operatives
- Consumer Culture in Africa
- Consumer Culture in East Asia
- Consumer Culture in Latin America
- Consumer Nationalism
- Consumer Revolution in Eighteenth-Century Britain
- Consumption in Postsocialist China
- Consumption in Postsocialist Societies: Eastern Europe
- Consumption in the United States: Colonial Times to the Cold War
- Delocalization
- Department Stores
- Diaspora
- Disney
- Do-It-Yourself
- Enlightenment
- European Union
- Famine
- Flaneur/euse
- Franchising
- Gendering of Public and Private Space
- Ghettos
- Grand Tour
- Great Depression (U.S.)
- Hinduism
- History of Food
- Home Computer
- Islam
- Italian Fascism and Fashion
- Japan as a Consumer Culture
- Liminality
- Locality
- Medieval Consumption
- Metropole
- Moral Geography
- National Cultures
- Opium Trade
- Porcelain
- Radio
- Rationing
- Sears, Roebuck and Company
- Shopping
- Smuggling and Black Markets
- Socialism and Consumption
- Spaces and Places
- Spaces of Shopping
- Spas
- Spices
- Suburbia
- Sugar
- Tea
- Textiles
- Tobacco
- Tourist Gaze
- Transnational Capitalism
- Tupperware
- Urban Cultures
- Voluntary Associations
- Walmart
- Wine
- World Exhibitions
- Zoos and Wildlife Parks
- Methods and Trends
- Actor-Network Theory
- Attitude Surveys
- Autoethnography
- Comparing Consumer Cultures
- Consumer Expenditure Surveys
- Consumer Interviews
- Consumption and Time Use
- Consumption Patterns and Trends
- Content Analysis
- Conversation Analysis
- Databases and Consumers
- Discourse Analysis
- Econometrics
- Economic Indicators
- Ethnography
- Focus Groups
- Historical Analysis
- Lifestyle Typologies
- Likert Scales
- Longitudinal Studies
- Mass Observation
- Measuring Satisfaction
- Measuring Standards of Living
- Measuring the Environmental Impact of Consumption
- Methodologies for Studying Consumer Culture
- Methods of Market Research
- Motivation Research
- Multiple Correspondence Analysis
- Multisited Ethnography
- Multivariate Analysis
- Object Biographies
- Opinion Polls
- Production of Culture
- Social Network Analysis
- Spatial Analysis
- Surveys
- Time-Use Diaries
- Persons
- Adorno, Theodor
- Althusser, Louis
- Bakhtin, Mikhail
- Barthes, Roland
- Bataille, Georges
- Baudrillard, Jean
- Benjamin, Walter
- Bourdieu, Pierre
- Braudel, Fernand
- de Certeau, Michel
- Douglas, Mary
- Durkheim, Émile
- Elias, Norbert
- Freud, Sigmund
- Galbraith, John Kenneth
- Goffman, Erving
- Gramsci, Antonio
- Horkheimer, Max
- Kant, Immanuel
- Keynes, John Maynard
- Kyrk, Hazel
- Lévi-Strauss, Claude
- Lasch, Christopher
- Lazarsfeld, Paul Felix
- Lefebvre, Henri
- Linder, Staffan Burenstam
- Lyotard, Jean-François
- Mandeville, Bernard
- Marcuse, Herbert
- Marshall, Alfred
- Marx, Karl
- Maslow, Abraham
- Mauss, Marcel
- McLuhan, Marshall
- Mead, George Herbert
- Patten, Simon Nelson
- Rostow, Walt Whitman
- Silverstone, Roger
- Simmel, Georg
- Smith, Adam
- Sombart, Werner
- Veblen, Thorstein Bunde
- Weber, Max
- Politics and Consumption
- Alternative Consumption
- Carbon Trading
- Citizenship
- Civil Society
- Consumer Apathy
- Consumer Culture in the USSR
- Consumer Policy (China)
- Consumer Policy (European Union)
- Consumer Policy (Japan)
- Consumer Policy (United States)
- Consumer Policy (World Trade Organization)
- Consumer Protest: Animal Welfare
- Consumer Protest: Anticapitalism
- Consumer Protest: Environment
- Consumer Protest: Water
- Consumer Rights and the Law
- Culture Jamming
- Culture-Ideology of Consumerism
- Feminist Movement
- Food Scares
- Governmentality
- Inequalities
- Life(style) Politics
- Luxury Taxes
- New Right
- Organ and Blood Donations
- Philanthropy
- Political and Ethical Consumption
- Prosumption
- Public Goods
- Public Sphere
- Resistance
- Responsible Consumption
- Social Movements
- State Provisioning
- Subversion
- Voting Behaviors
- Production, Exchange, and Distribution
- Advertising
- Branding
- Celebrity
- Channels of Desire
- Christmas
- Coca-Cola
- Collective Consumption
- Companies as Consumers
- Consumer Education
- Consumer Regulation
- Consumer Testing and Protection Agencies
- Counterfeited Goods
- Craft Production
- Credit
- Cultural Intermediaries
- Culture Industries
- Cycles of Production and Consumption
- De-Skilling, Re-Skilling, and Up-Skilling
- Debt
- Division of Labor
- Domestic Services
- E-Commerce
- Eco-Labeling
- Electronic Point of Sale (EPOS)
- Emotional Labor
- Energy Consumption
- Environmental Footprinting
- Fair Trade
- Fashion Forecasters
- Fashion Industry
- Global Cities
- Global Institutions
- Health Care
- Hire-Purchase and Rental Goods
- Household Budgets
- Industrial Society
- Informal Economy
- Information Society
- Informational Capital
- Infrastructures and Utilities
- Inheritance
- Innovation Studies
- Licensing of Clothing Brands
- Mass Production and Consumption
- Media Convergence and Monopoly
- Money
- Neuromarketing
- Opinion Leaders
- Outsourcing
- Packaging
- Pink Pounds/Dollars
- Post-Fordism
- Postindustrial Society
- Product Loss Leaders
- Product Placements
- Renewable Resources
- Reuse/Recycling
- Self-Service Economy
- Service Industry
- Sneakers/Trainers
- Social and Economic Development
- Store Loyalty Cards
- Sumptuary Laws
- Supermarkets
- Systems of Provision
- Trade Standards
- Trademarks
- Social Divisions and Social Groups
- Age and Aging
- American Dream
- Belonging
- Binge and Excess
- Collective Identity
- Consumer Anxiety
- Cosmopolitanism
- Domestic Division of Labor
- Elites
- Ethnicity/Race
- Families
- Femininity
- Friendship
- Gender
- Generation
- Households
- Identity
- Interpellation
- Life Course
- Lifestyle
- Masculinity
- Migration
- Mimesis
- Moral Economy
- Othering
- Positional Goods
- Retirement
- Romantic Love
- Seduced and Repressed
- Self-Presentation
- Self-Reflexivity
- Sexuality
- Single-Person Households
- Social Class
- Social Exclusion
- Social Networks
- Status
- Subaltern
- Symbolic Violence
- Technology and Media
- Audience Research
- Bollywood
- Broadcast Media
- Comics
- Cyborgs
- Domestic Technologies
- Electronic Video Gaming
- Feminism and Women's Magazines
- Fine Arts
- Gender Advertising
- Hollywood
- Information Technology
- Internet
- Men's Magazines
- Mobile Media Gadgets of the Analog Age
- Mobile Phones
- Performing Arts/Performance Arts
- Personals/Personal Ads
- Photography and Video
- Planned Obsolescence
- Popular Music
- Print Media
- Reality TV
- Second Life
- Soap Operas and Telenovelas
- Social Shaping of Technology
- Sociotechnical Systems
- Teenage Magazines
- Telephones
- Television
- Textual Poachers
- Virtual Communities
- Walkmans and iPods
- Women's Magazines
- Theoretical Perspectives and Concepts
- Acculturation
- Affluent Society
- Alienation
- Anomie
- Anthropology
- Appropriation
- Attitude Theory
- Beauty Myth
- Bounded Rationality
- Capitalism
- Circuits of Culture/Consumption
- Cognitive Structures
- Commercialization
- Commodification
- Commodities
- Communication Studies
- Conspicuous Consumption
- Consumer (Freedom of) Choice
- Consumer Behavior
- Consumer Demand
- Consumer Durables
- Consumer Moods
- Consumer Society
- Consumer Sovereignty
- Consuming the Environment
- Convention Theory
- Craft Consumer
- Cultural Capital
- Cultural Fragmentation
- Cultural Omnivores
- Cultural Studies
- Cultural Turn
- Decommodification
- Dematerialization
- Design
- Diderot Effect
- Diffusion Studies and Trickle Down
- Discourse
- Disorganized Capitalism
- Economic Psychology
- Economic Sociology
- Economics
- Embodiment
- Engel's Law
- Entrepreneurs
- Environmental Social Sciences and Sustainable Consumption
- Ethnology/Folklore Studies
- Experimental Economics
- Externalities
- False Consciousness/False Needs
- Gender and the Media
- Geography
- Gifts and Reciprocity
- Globalization
- Glocalization
- Goal-Directed Consumption
- Habitus
- Hegemony
- Hierarchy of Needs
- History
- Hyperreality
- Inalienable Wealth/Inalienable Possessions
- Income
- Individualization
- Informalization
- Keynesian Demand Management
- Labor Markets
- Leisure Studies
- Luxury and Luxuries
- Markets and Marketing
- Marxist Theories
- Mass Culture (Frankfurt School)
- Material Culture
- Materialism and Postmaterialism
- McDonaldization
- Modernization Theory
- Moralities
- Narcissism
- Need and Wants
- Neo-Tribes
- Network Society
- Novelty
- Obsession
- Ordinary Consumption
- Orientalism
- Philosophy
- Political Economy
- Political Science
- Post-Structuralism
- Postcolonial Theory
- Postmodernism
- Potlatch
- Poverty
- Preference Formation
- Price and Price Mechanisms
- Promotional Culture
- Protestant Ethic
- Psychoanalysis
- Psychology
- Quality of Life
- Queer Theory
- Rationalization
- Reception Theory
- Reification
- Risk Society
- Rituals
- Sacred and Profane
- Scarcity
- Self-Interest
- Semiotics
- Simulacrum
- Social Distinction
- Sociology
- Spectacles
- Structuralism
- Subculture
- Surplus Value
- Surrealism
- Symbolic Capital
- Symbolic Value
- Taboo
- Theories of Practice
- Theory of Planned Behavior
- Totemism
- Tourism Studies
- Trust
- Urbanization
- Value: Exchange and Use Value
- Visual Culture
- World-Systems Analysis
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