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Households
In recent years, much social theorizing has focused on changes in personal life. In particular, structural changes associated with late modernity, including especially globalization and individualization, are recognized as having had a profound effect on the routine construction of the life course and the patterning of family commitments and relationships. Most noticeably, in Westernized countries, albeit with significant national variation, there is far greater diversity in patterns of family formation and dissolution than there was in the mid-twentieth century. In particular, there have been substantial shifts in the social patterning of sexual relations, partnership, cohabitation and marriage, and childbirth. In turn, the timing of key life markers has been altering. Not only are marriage rates declining, but the fewer marriages that there are now occur at later ages. Similarly, age at first birth, whether inside or outside marriage, has been increasing, as has the age at which people finally leave the parental home. As a result, life-course transitions now tend to be less ordered and clear-cut than they were previously.
These relational and life-course changes are having a significant impact on the social organization of households. There have, of course, always been shifts in household composition across the life course, with living arrangements inevitably being shaped by the wider circumstances of people's lives. Expressed differently, the decisions people make about their household arrangements depend on the options open to them at different phases of their life course, which in turn depend on both the character of their domestic and familial commitments and the availability of different forms of housing. With the reordering of personal life characteristic of late modernity, there is significantly greater diversity in household experiences across time, with movements into and out of new and existing households routinely being more varied and less predictable. Flux in these matters is more common and more normative now than it was for much of the twentieth century.
In turn, this has raised interesting questions for the study of household consumption. This entry focuses on three of these: the changing constitution of households, the relationship between individual and household consumption, and the emergence of the home as a domain for—rather then just a site of—consumption.
Household Composition
The demographic shifts summarized already, particularly with regard to partnership and family formation and dissolution, have involved significant changes in the patterning of people's “household careers.” Two changes are especially important in considering consumption.
First, there has been an appreciable decrease in the size of households. This tendency stretches back a long time but has been particularly marked in recent years. For example, in Britain at the beginning of the twentieth century, average household size was around 4.5. By the turn of the twenty-first century, average household size had almost halved to 2.4. Aside from more housing units being available, the major cause of this change lay in the increasing numbers of single- and two-person households. In particular, increased longevity has meant that more people are living longer as a couple or alone as widows or widowers in later life, with the rise in separation and divorce also contributing to these shifts.
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