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While there is no standard definition of the term, a food scare is generally said to occur when a confirmed outbreak of foodborne illness leads to a marked and relatively sudden fall in consumer demand for a given food product and pressure is placed on public or private authorities to solve the problem, to provide consumer advice in the short term, and to ensure that policy and control measures are in place to prevent future occurrences. The scale of such a scare is often, but not always, influenced by the seriousness of the health threat, the numbers potentially affected, and the likelihood that blame can be attributed to malpractice, mistakes, or omissions on the part of responsible parties. Each of these factors also contributes to the newsworthiness of media reports regarding events of this kind. An “outbreak” of foodborne illness is said to occur when more than one person develops severe symptoms, leading to hospitalization or death, calling for identification of the food source, and confirmation of the diagnosis. Examples of major scares are the outbreak of cholera that affected the fish industry in Peru in 1991, the confirmation in 1996 that variant Creutzfeldt-Jakob disease (vCJD) is contracted by consuming beef products infected by bovine spongiform encephalopathy (BSE, or mad cow disease), and the 2006 outbreak of E. coli O157:H7 in the United States, traced to bagged spinach. Social scientists examine food scares from a number of policy perspectives, including consumer, health, environmental, and food policies, with particular emphasis on the regulation and control of food safety.

Food Sources and Contaminants

Historically, anxieties about food have focused on insufficient supply, inferior products, swindling, fraudulent weight, and adulteration by human agency, including the possible presence of poisons. Infectious foodborne diseases have only been recognized as such since the middle of the nineteenth century. John Snow, the founding father of epidemiology, traced outbreaks of cholera in London in the 1850s to one common source—a public water pump that had been contaminated by an underground cesspool. Although it had been known that disease flourishes under conditions of poor sanitation, Snow argued that this does not arise by a process of spontaneous generation. This view, known as the germ theory of disease, was confirmed by the experiments of Louis Pasteur, the founding father of microbiology. Pasteur's work demonstrated the presence and effects of bacteria, viruses, and parasites in food and beverages. The process of boiling and cooling by which bacteria are removed from milk later became known as that of “pasteurization.” Laboratories responsible for testing food products for the presence of contaminants were first established in industrialized countries in the 1880s. Political recognition of food safety as a policy issue calling for regulation spread throughout the second half of the twentieth century.

Apart from contaminated water, raw milk products, and prepared foods containing multiple ingredients, such as salads, sandwiches, and pâtés, common sources of foodborne diseases are seafood, eggs, fruit, vegetables, soft drinks, beef, pork, and poultry. Some food contaminants are chemical toxins, including dioxins and heavy metals, as well as pesticides, residues of veterinary medicines, additives, and allergenic or carcinogenic substances that are prohibited by the regulations of a particular country or are found to be present in foods in prohibited quantities. Others are microbiological contaminants, transmitted to humans by means of bacteria, viruses, parasites, fungi, or, as in the case of vCJD, by prions.

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