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de Certeau, Michel (1925–1986)
Michel de Certeau was born in Chambéry in France in 1925 and lived until 1986. At university he studied classics and philosophy but later trained as, and became, a Jesuit priest. He continued his academic interests, mainly in theology, but after the political unrest of 1968, de Certeau shifted his interests more toward issues of society. De Certeau went on to teach at several universities, including Geneva and San Diego, and published on a wide variety of subjects, such as history, religion, philosophy, and psychoanalysis, but it is his work on everyday life that has been fundamental in establishing his academic legacy.
De Certeau suggests that individuals have little control over many aspects of their lives; however, everyday life is extremely complex and multifaceted and allows some room for maneuver and individuality. For example, de Certeau suggests that when an individual reads a text, though the words on a page are set (in black and white), the reader frequently provides his or her own meanings and interpretations.
He is not suggesting that texts are open to any number of endless readings but rather that texts are like a city, which, though they provide only certain avenues (a “map”), individuals can find their own paths (or “tours”) through. This is an example of how individuals “make do” (faire-avec) with the resources that society gives them.
De Certeau's idea of “making do” is a theme that has frequently been used by many other writers as an example of social resistance. It is possible to see some overt examples of social resistance in the work of de Certeau. For instance, a much-cited example is that of la perruque (or “the wig”), which is “the worker's own work disguised as work for his employer” (1984, 25). This is the way in which workers can use time and facilities at work to their own advantage, such as producing objects for themselves. And it is evident that these kinds of social resistance have informed the work of authors such as John Fiske and Henry Jenkins in their application of de Certeau to contemporary forms of consumption and the opportunities for resistance that they suggest these can afford.
This has often led to the work of de Certeau being dismissed as excessively optimistic. However, de Certeau is “not nearly so frivolous as some of his followers” (Buchanan 2000, 87), and this dismissal also somewhat misses de Certeau's key point. Focus on obvious and visible forms of resistance overlooks the importance of more common and mundane practices, which are more prominent and significant in the work of de Certeau, according to Ben Highmore—for example, a worker at a machine whose body sometimes involuntarily convulses, unintentionally indicating that he is not himself part of the machine, but rather human, and individual still. By no means an act of overt resistance, but a clear sign that the person is different to, and not, a machine.
In theorizing everyday practices, de Certeau employs the concepts of strategies and tactics. Strategies for de Certeau are similar to Pierre Bourdieu's discussion of habitus; hence, these are linked to places and the appropriate manners specific to that particular location. However, in contrast to Bourdieu, de Certeau sees no “single logic,” as there will always be room for multiple actions and practices (Gardiner 2000, 170). These multiple actions de Certeau refers to as tactics, which involve the disguises, deceptions, bluffs, stubbornness, and personalization of experiences that take place within everyday life.
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- Everyday Life
- Addiction
- Adornment
- Aestheticization of Everyday Life
- Aesthetics
- Alternative Medicine
- Americanization
- Anorexia
- Architecture
- Art and Cultural Worlds
- Asceticism
- Authenticity
- Barbie Dolls
- Body Shop, The
- Body, The
- Bricolage
- Car Cultures
- Childhood
- Cinema
- Civilizing Processes
- Clothing Consumption
- Clubbing
- Coffee Shops
- Collecting and Collectibles
- Consumer Dissatisfaction
- Consumer Illnesses and Maladies
- Consumer Socialization
- Convenience
- Cool Hunters
- Cosmetic Surgery
- Cosmetics
- Cultural Flows
- Dandyism
- Desire
- Dieting
- Dining Out
- Discount Stores
- Downshifting
- Emotions
- Family Meal
- Fans
- Fashion
- Food Consumption
- Gambling
- Gardening
- Glastonbury/Woodstock
- Hair Care/Hairdressing
- Happiness
- Harried Leisure Class
- Hedonism
- Higher Education
- Hobbyists and Amateurs
- Imaginative Hedonism
- Inventing Tradition
- Jeans
- Leisure
- Mass Tourism
- Memorials
- Memory
- Metrosexual
- Multiculturalism
- Nostalgia
- Obesity
- Organic Food
- Pubs and Wine Bars
- Recreation
- Retro
- Routines and Habits
- Satiation
- Seaside Resorts
- Senses
- Sex
- Sex Tourism
- Slow Food Movement
- Sociability
- Souvenirs
- Sports
- Style
- Supermodels
- T-Shirts
- Tamed Hedonism
- Taste
- Thrift
- Toys
- Typologies of Shoppers
- Waste
- Weddings
- Well-Being
- Work-and-Spend Cycle
- Youth Culture
- Geographies and Histories of Consumer Culture
- Air and Rail Travel
- Automobiles
- Bicycles
- British Empire
- Car-Boot Sales and Flea Markets
- Caribbean and the Slave Trade
- Carnivals
- Christianity
- Coffee
- Cold War
- Colonialism
- Confectionery
- Consumer Co-Operatives
- Consumer Culture in Africa
- Consumer Culture in East Asia
- Consumer Culture in Latin America
- Consumer Nationalism
- Consumer Revolution in Eighteenth-Century Britain
- Consumption in Postsocialist China
- Consumption in Postsocialist Societies: Eastern Europe
- Consumption in the United States: Colonial Times to the Cold War
- Delocalization
- Department Stores
- Diaspora
- Disney
- Do-It-Yourself
- Enlightenment
- European Union
- Famine
- Flaneur/euse
- Franchising
- Gendering of Public and Private Space
- Ghettos
- Grand Tour
- Great Depression (U.S.)
- Hinduism
- History of Food
- Home Computer
- Islam
- Italian Fascism and Fashion
- Japan as a Consumer Culture
- Liminality
- Locality
- Medieval Consumption
- Metropole
- Moral Geography
- National Cultures
- Opium Trade
- Porcelain
- Radio
- Rationing
- Sears, Roebuck and Company
- Shopping
- Smuggling and Black Markets
- Socialism and Consumption
- Spaces and Places
- Spaces of Shopping
- Spas
- Spices
- Suburbia
- Sugar
- Tea
- Textiles
- Tobacco
- Tourist Gaze
- Transnational Capitalism
- Tupperware
- Urban Cultures
- Voluntary Associations
- Walmart
- Wine
- World Exhibitions
- Zoos and Wildlife Parks
- Methods and Trends
- Actor-Network Theory
- Attitude Surveys
- Autoethnography
- Comparing Consumer Cultures
- Consumer Expenditure Surveys
- Consumer Interviews
- Consumption and Time Use
- Consumption Patterns and Trends
- Content Analysis
- Conversation Analysis
- Databases and Consumers
- Discourse Analysis
- Econometrics
- Economic Indicators
- Ethnography
- Focus Groups
- Historical Analysis
- Lifestyle Typologies
- Likert Scales
- Longitudinal Studies
- Mass Observation
- Measuring Satisfaction
- Measuring Standards of Living
- Measuring the Environmental Impact of Consumption
- Methodologies for Studying Consumer Culture
- Methods of Market Research
- Motivation Research
- Multiple Correspondence Analysis
- Multisited Ethnography
- Multivariate Analysis
- Object Biographies
- Opinion Polls
- Production of Culture
- Social Network Analysis
- Spatial Analysis
- Surveys
- Time-Use Diaries
- Persons
- Adorno, Theodor
- Althusser, Louis
- Bakhtin, Mikhail
- Barthes, Roland
- Bataille, Georges
- Baudrillard, Jean
- Benjamin, Walter
- Bourdieu, Pierre
- Braudel, Fernand
- de Certeau, Michel
- Douglas, Mary
- Durkheim, Émile
- Elias, Norbert
- Freud, Sigmund
- Galbraith, John Kenneth
- Goffman, Erving
- Gramsci, Antonio
- Horkheimer, Max
- Kant, Immanuel
- Keynes, John Maynard
- Kyrk, Hazel
- Lévi-Strauss, Claude
- Lasch, Christopher
- Lazarsfeld, Paul Felix
- Lefebvre, Henri
- Linder, Staffan Burenstam
- Lyotard, Jean-François
- Mandeville, Bernard
- Marcuse, Herbert
- Marshall, Alfred
- Marx, Karl
- Maslow, Abraham
- Mauss, Marcel
- McLuhan, Marshall
- Mead, George Herbert
- Patten, Simon Nelson
- Rostow, Walt Whitman
- Silverstone, Roger
- Simmel, Georg
- Smith, Adam
- Sombart, Werner
- Veblen, Thorstein Bunde
- Weber, Max
- Politics and Consumption
- Alternative Consumption
- Carbon Trading
- Citizenship
- Civil Society
- Consumer Apathy
- Consumer Culture in the USSR
- Consumer Policy (China)
- Consumer Policy (European Union)
- Consumer Policy (Japan)
- Consumer Policy (United States)
- Consumer Policy (World Trade Organization)
- Consumer Protest: Animal Welfare
- Consumer Protest: Anticapitalism
- Consumer Protest: Environment
- Consumer Protest: Water
- Consumer Rights and the Law
- Culture Jamming
- Culture-Ideology of Consumerism
- Feminist Movement
- Food Scares
- Governmentality
- Inequalities
- Life(style) Politics
- Luxury Taxes
- New Right
- Organ and Blood Donations
- Philanthropy
- Political and Ethical Consumption
- Prosumption
- Public Goods
- Public Sphere
- Resistance
- Responsible Consumption
- Social Movements
- State Provisioning
- Subversion
- Voting Behaviors
- Production, Exchange, and Distribution
- Advertising
- Branding
- Celebrity
- Channels of Desire
- Christmas
- Coca-Cola
- Collective Consumption
- Companies as Consumers
- Consumer Education
- Consumer Regulation
- Consumer Testing and Protection Agencies
- Counterfeited Goods
- Craft Production
- Credit
- Cultural Intermediaries
- Culture Industries
- Cycles of Production and Consumption
- De-Skilling, Re-Skilling, and Up-Skilling
- Debt
- Division of Labor
- Domestic Services
- E-Commerce
- Eco-Labeling
- Electronic Point of Sale (EPOS)
- Emotional Labor
- Energy Consumption
- Environmental Footprinting
- Fair Trade
- Fashion Forecasters
- Fashion Industry
- Global Cities
- Global Institutions
- Health Care
- Hire-Purchase and Rental Goods
- Household Budgets
- Industrial Society
- Informal Economy
- Information Society
- Informational Capital
- Infrastructures and Utilities
- Inheritance
- Innovation Studies
- Licensing of Clothing Brands
- Mass Production and Consumption
- Media Convergence and Monopoly
- Money
- Neuromarketing
- Opinion Leaders
- Outsourcing
- Packaging
- Pink Pounds/Dollars
- Post-Fordism
- Postindustrial Society
- Product Loss Leaders
- Product Placements
- Renewable Resources
- Reuse/Recycling
- Self-Service Economy
- Service Industry
- Sneakers/Trainers
- Social and Economic Development
- Store Loyalty Cards
- Sumptuary Laws
- Supermarkets
- Systems of Provision
- Trade Standards
- Trademarks
- Social Divisions and Social Groups
- Age and Aging
- American Dream
- Belonging
- Binge and Excess
- Collective Identity
- Consumer Anxiety
- Cosmopolitanism
- Domestic Division of Labor
- Elites
- Ethnicity/Race
- Families
- Femininity
- Friendship
- Gender
- Generation
- Households
- Identity
- Interpellation
- Life Course
- Lifestyle
- Masculinity
- Migration
- Mimesis
- Moral Economy
- Othering
- Positional Goods
- Retirement
- Romantic Love
- Seduced and Repressed
- Self-Presentation
- Self-Reflexivity
- Sexuality
- Single-Person Households
- Social Class
- Social Exclusion
- Social Networks
- Status
- Subaltern
- Symbolic Violence
- Technology and Media
- Audience Research
- Bollywood
- Broadcast Media
- Comics
- Cyborgs
- Domestic Technologies
- Electronic Video Gaming
- Feminism and Women's Magazines
- Fine Arts
- Gender Advertising
- Hollywood
- Information Technology
- Internet
- Men's Magazines
- Mobile Media Gadgets of the Analog Age
- Mobile Phones
- Performing Arts/Performance Arts
- Personals/Personal Ads
- Photography and Video
- Planned Obsolescence
- Popular Music
- Print Media
- Reality TV
- Second Life
- Soap Operas and Telenovelas
- Social Shaping of Technology
- Sociotechnical Systems
- Teenage Magazines
- Telephones
- Television
- Textual Poachers
- Virtual Communities
- Walkmans and iPods
- Women's Magazines
- Theoretical Perspectives and Concepts
- Acculturation
- Affluent Society
- Alienation
- Anomie
- Anthropology
- Appropriation
- Attitude Theory
- Beauty Myth
- Bounded Rationality
- Capitalism
- Circuits of Culture/Consumption
- Cognitive Structures
- Commercialization
- Commodification
- Commodities
- Communication Studies
- Conspicuous Consumption
- Consumer (Freedom of) Choice
- Consumer Behavior
- Consumer Demand
- Consumer Durables
- Consumer Moods
- Consumer Society
- Consumer Sovereignty
- Consuming the Environment
- Convention Theory
- Craft Consumer
- Cultural Capital
- Cultural Fragmentation
- Cultural Omnivores
- Cultural Studies
- Cultural Turn
- Decommodification
- Dematerialization
- Design
- Diderot Effect
- Diffusion Studies and Trickle Down
- Discourse
- Disorganized Capitalism
- Economic Psychology
- Economic Sociology
- Economics
- Embodiment
- Engel's Law
- Entrepreneurs
- Environmental Social Sciences and Sustainable Consumption
- Ethnology/Folklore Studies
- Experimental Economics
- Externalities
- False Consciousness/False Needs
- Gender and the Media
- Geography
- Gifts and Reciprocity
- Globalization
- Glocalization
- Goal-Directed Consumption
- Habitus
- Hegemony
- Hierarchy of Needs
- History
- Hyperreality
- Inalienable Wealth/Inalienable Possessions
- Income
- Individualization
- Informalization
- Keynesian Demand Management
- Labor Markets
- Leisure Studies
- Luxury and Luxuries
- Markets and Marketing
- Marxist Theories
- Mass Culture (Frankfurt School)
- Material Culture
- Materialism and Postmaterialism
- McDonaldization
- Modernization Theory
- Moralities
- Narcissism
- Need and Wants
- Neo-Tribes
- Network Society
- Novelty
- Obsession
- Ordinary Consumption
- Orientalism
- Philosophy
- Political Economy
- Political Science
- Post-Structuralism
- Postcolonial Theory
- Postmodernism
- Potlatch
- Poverty
- Preference Formation
- Price and Price Mechanisms
- Promotional Culture
- Protestant Ethic
- Psychoanalysis
- Psychology
- Quality of Life
- Queer Theory
- Rationalization
- Reception Theory
- Reification
- Risk Society
- Rituals
- Sacred and Profane
- Scarcity
- Self-Interest
- Semiotics
- Simulacrum
- Social Distinction
- Sociology
- Spectacles
- Structuralism
- Subculture
- Surplus Value
- Surrealism
- Symbolic Capital
- Symbolic Value
- Taboo
- Theories of Practice
- Theory of Planned Behavior
- Totemism
- Tourism Studies
- Trust
- Urbanization
- Value: Exchange and Use Value
- Visual Culture
- World-Systems Analysis
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