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American Dream
The American Dream is a central symbol of the American experience, based on the premise that, through individual agency, success and happiness are realistically attainable goals for anyone regardless of class, gender, race, or religion. The dream has proven so powerful an influence on American life and culture that it is sometimes referred to as part of a civil religion, in which the widespread association of success with the accumulation of material wealth has increasingly turned consumer products into status symbols through which consumers seek to position themselves socially.
Credit for coining the term is usually given to American historian James Truslow Adams, who used it in his one-volume interpretive history of the nation, The Epic of America, published in 1931. To Adams, the dream signified a general potential for a life “better and richer and fuller for every man, with opportunity for each according to his ability or achievement” (404). It was evocative of new beginnings and the reinvention of self so inextricably tied to American history and culture. The Puritans' search for freedom from religious persecution, the poor immigrant's pursuit of economic opportunity and abundant land, or the desire of early nationalists to create a republic away from the rigid social and political structures of Europe can all be seen as early versions of the dream.
Inherently relativistic, the American Dream is constantly renegotiated and invested with new meanings. Historically, the inclusive definition of that better, richer, and happier life has simultaneously made for a sense of national unity by setting a goal for which everyone ideally can strive, while allowing for several contradictory and even conflicting interpretations of that goal. For example, nineteenth-century settlers rushing into the trans-Mississippi West to dig for gold or to secure land for themselves and their families caused an often violent disruption of Native American lives and customs. Similarly, the exploitation of labor in early textile mills and other industries saw the desires of owners and workers collide, and the basic premise of the dream has continually been countered and problematized by the historic exclusion of minorities.
In spite of its capaciousness, however, the dominant interpretation of the dream has been in terms of economic security and home ownership. Firmly rooted in the nation's political culture through the Declaration of Independence, a common manifestation of the dream was the story of the self-made man who rises from rags to riches. Benjamin Franklin, the archetypal self-made American, popularized that narrative when he extolled the virtues of industry and courage as the answers to his own success. A century later, that theme was endlessly reiterated in Horatio Alger's many books about poor boys who became wealthy through hard work and honesty. Although formulaic in plot and structure, Alger's stories became remarkably popular and, by the end of the century, had found their way into many homes and libraries.
By the 1890s, shorter work weeks, higher wages, and an increase in white-collar jobs combined with technological advancements and improvements in production and transportation helped make possible a culture of spending that political economist Thorstein Veblen characterized as one of conspicuous consumption. As Americans ventured out into the new electrically illuminated city streets, they had more money to spend than ever before and more products to spend it on. So powerful had the link between affluence and success become that the immigrant letters, which half a century earlier had tended to focus on the availability of inexpensive land, by the late nineteenth and early twentieth centuries revolved around themes such as the comparatively high wages of the American factory worker and the refinements of modern society. Even though socially conscious exposés and muckraking journalist efforts such as Jacob Riis's How the Other Half Lives (1890) and Upton Sinclair's The Jungle (1906) did much to question the American Dream, to many impoverished immigrants, America remained a land of social opportunity.
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- Everyday Life
- Addiction
- Adornment
- Aestheticization of Everyday Life
- Aesthetics
- Alternative Medicine
- Americanization
- Anorexia
- Architecture
- Art and Cultural Worlds
- Asceticism
- Authenticity
- Barbie Dolls
- Body Shop, The
- Body, The
- Bricolage
- Car Cultures
- Childhood
- Cinema
- Civilizing Processes
- Clothing Consumption
- Clubbing
- Coffee Shops
- Collecting and Collectibles
- Consumer Dissatisfaction
- Consumer Illnesses and Maladies
- Consumer Socialization
- Convenience
- Cool Hunters
- Cosmetic Surgery
- Cosmetics
- Cultural Flows
- Dandyism
- Desire
- Dieting
- Dining Out
- Discount Stores
- Downshifting
- Emotions
- Family Meal
- Fans
- Fashion
- Food Consumption
- Gambling
- Gardening
- Glastonbury/Woodstock
- Hair Care/Hairdressing
- Happiness
- Harried Leisure Class
- Hedonism
- Higher Education
- Hobbyists and Amateurs
- Imaginative Hedonism
- Inventing Tradition
- Jeans
- Leisure
- Mass Tourism
- Memorials
- Memory
- Metrosexual
- Multiculturalism
- Nostalgia
- Obesity
- Organic Food
- Pubs and Wine Bars
- Recreation
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- Routines and Habits
- Satiation
- Seaside Resorts
- Senses
- Sex
- Sex Tourism
- Slow Food Movement
- Sociability
- Souvenirs
- Sports
- Style
- Supermodels
- T-Shirts
- Tamed Hedonism
- Taste
- Thrift
- Toys
- Typologies of Shoppers
- Waste
- Weddings
- Well-Being
- Work-and-Spend Cycle
- Youth Culture
- Geographies and Histories of Consumer Culture
- Air and Rail Travel
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- British Empire
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- Caribbean and the Slave Trade
- Carnivals
- Christianity
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- Cold War
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- Confectionery
- Consumer Co-Operatives
- Consumer Culture in Africa
- Consumer Culture in East Asia
- Consumer Culture in Latin America
- Consumer Nationalism
- Consumer Revolution in Eighteenth-Century Britain
- Consumption in Postsocialist China
- Consumption in Postsocialist Societies: Eastern Europe
- Consumption in the United States: Colonial Times to the Cold War
- Delocalization
- Department Stores
- Diaspora
- Disney
- Do-It-Yourself
- Enlightenment
- European Union
- Famine
- Flaneur/euse
- Franchising
- Gendering of Public and Private Space
- Ghettos
- Grand Tour
- Great Depression (U.S.)
- Hinduism
- History of Food
- Home Computer
- Islam
- Italian Fascism and Fashion
- Japan as a Consumer Culture
- Liminality
- Locality
- Medieval Consumption
- Metropole
- Moral Geography
- National Cultures
- Opium Trade
- Porcelain
- Radio
- Rationing
- Sears, Roebuck and Company
- Shopping
- Smuggling and Black Markets
- Socialism and Consumption
- Spaces and Places
- Spaces of Shopping
- Spas
- Spices
- Suburbia
- Sugar
- Tea
- Textiles
- Tobacco
- Tourist Gaze
- Transnational Capitalism
- Tupperware
- Urban Cultures
- Voluntary Associations
- Walmart
- Wine
- World Exhibitions
- Zoos and Wildlife Parks
- Methods and Trends
- Actor-Network Theory
- Attitude Surveys
- Autoethnography
- Comparing Consumer Cultures
- Consumer Expenditure Surveys
- Consumer Interviews
- Consumption and Time Use
- Consumption Patterns and Trends
- Content Analysis
- Conversation Analysis
- Databases and Consumers
- Discourse Analysis
- Econometrics
- Economic Indicators
- Ethnography
- Focus Groups
- Historical Analysis
- Lifestyle Typologies
- Likert Scales
- Longitudinal Studies
- Mass Observation
- Measuring Satisfaction
- Measuring Standards of Living
- Measuring the Environmental Impact of Consumption
- Methodologies for Studying Consumer Culture
- Methods of Market Research
- Motivation Research
- Multiple Correspondence Analysis
- Multisited Ethnography
- Multivariate Analysis
- Object Biographies
- Opinion Polls
- Production of Culture
- Social Network Analysis
- Spatial Analysis
- Surveys
- Time-Use Diaries
- Persons
- Adorno, Theodor
- Althusser, Louis
- Bakhtin, Mikhail
- Barthes, Roland
- Bataille, Georges
- Baudrillard, Jean
- Benjamin, Walter
- Bourdieu, Pierre
- Braudel, Fernand
- de Certeau, Michel
- Douglas, Mary
- Durkheim, Émile
- Elias, Norbert
- Freud, Sigmund
- Galbraith, John Kenneth
- Goffman, Erving
- Gramsci, Antonio
- Horkheimer, Max
- Kant, Immanuel
- Keynes, John Maynard
- Kyrk, Hazel
- Lévi-Strauss, Claude
- Lasch, Christopher
- Lazarsfeld, Paul Felix
- Lefebvre, Henri
- Linder, Staffan Burenstam
- Lyotard, Jean-François
- Mandeville, Bernard
- Marcuse, Herbert
- Marshall, Alfred
- Marx, Karl
- Maslow, Abraham
- Mauss, Marcel
- McLuhan, Marshall
- Mead, George Herbert
- Patten, Simon Nelson
- Rostow, Walt Whitman
- Silverstone, Roger
- Simmel, Georg
- Smith, Adam
- Sombart, Werner
- Veblen, Thorstein Bunde
- Weber, Max
- Politics and Consumption
- Alternative Consumption
- Carbon Trading
- Citizenship
- Civil Society
- Consumer Apathy
- Consumer Culture in the USSR
- Consumer Policy (China)
- Consumer Policy (European Union)
- Consumer Policy (Japan)
- Consumer Policy (United States)
- Consumer Policy (World Trade Organization)
- Consumer Protest: Animal Welfare
- Consumer Protest: Anticapitalism
- Consumer Protest: Environment
- Consumer Protest: Water
- Consumer Rights and the Law
- Culture Jamming
- Culture-Ideology of Consumerism
- Feminist Movement
- Food Scares
- Governmentality
- Inequalities
- Life(style) Politics
- Luxury Taxes
- New Right
- Organ and Blood Donations
- Philanthropy
- Political and Ethical Consumption
- Prosumption
- Public Goods
- Public Sphere
- Resistance
- Responsible Consumption
- Social Movements
- State Provisioning
- Subversion
- Voting Behaviors
- Production, Exchange, and Distribution
- Advertising
- Branding
- Celebrity
- Channels of Desire
- Christmas
- Coca-Cola
- Collective Consumption
- Companies as Consumers
- Consumer Education
- Consumer Regulation
- Consumer Testing and Protection Agencies
- Counterfeited Goods
- Craft Production
- Credit
- Cultural Intermediaries
- Culture Industries
- Cycles of Production and Consumption
- De-Skilling, Re-Skilling, and Up-Skilling
- Debt
- Division of Labor
- Domestic Services
- E-Commerce
- Eco-Labeling
- Electronic Point of Sale (EPOS)
- Emotional Labor
- Energy Consumption
- Environmental Footprinting
- Fair Trade
- Fashion Forecasters
- Fashion Industry
- Global Cities
- Global Institutions
- Health Care
- Hire-Purchase and Rental Goods
- Household Budgets
- Industrial Society
- Informal Economy
- Information Society
- Informational Capital
- Infrastructures and Utilities
- Inheritance
- Innovation Studies
- Licensing of Clothing Brands
- Mass Production and Consumption
- Media Convergence and Monopoly
- Money
- Neuromarketing
- Opinion Leaders
- Outsourcing
- Packaging
- Pink Pounds/Dollars
- Post-Fordism
- Postindustrial Society
- Product Loss Leaders
- Product Placements
- Renewable Resources
- Reuse/Recycling
- Self-Service Economy
- Service Industry
- Sneakers/Trainers
- Social and Economic Development
- Store Loyalty Cards
- Sumptuary Laws
- Supermarkets
- Systems of Provision
- Trade Standards
- Trademarks
- Social Divisions and Social Groups
- Age and Aging
- American Dream
- Belonging
- Binge and Excess
- Collective Identity
- Consumer Anxiety
- Cosmopolitanism
- Domestic Division of Labor
- Elites
- Ethnicity/Race
- Families
- Femininity
- Friendship
- Gender
- Generation
- Households
- Identity
- Interpellation
- Life Course
- Lifestyle
- Masculinity
- Migration
- Mimesis
- Moral Economy
- Othering
- Positional Goods
- Retirement
- Romantic Love
- Seduced and Repressed
- Self-Presentation
- Self-Reflexivity
- Sexuality
- Single-Person Households
- Social Class
- Social Exclusion
- Social Networks
- Status
- Subaltern
- Symbolic Violence
- Technology and Media
- Audience Research
- Bollywood
- Broadcast Media
- Comics
- Cyborgs
- Domestic Technologies
- Electronic Video Gaming
- Feminism and Women's Magazines
- Fine Arts
- Gender Advertising
- Hollywood
- Information Technology
- Internet
- Men's Magazines
- Mobile Media Gadgets of the Analog Age
- Mobile Phones
- Performing Arts/Performance Arts
- Personals/Personal Ads
- Photography and Video
- Planned Obsolescence
- Popular Music
- Print Media
- Reality TV
- Second Life
- Soap Operas and Telenovelas
- Social Shaping of Technology
- Sociotechnical Systems
- Teenage Magazines
- Telephones
- Television
- Textual Poachers
- Virtual Communities
- Walkmans and iPods
- Women's Magazines
- Theoretical Perspectives and Concepts
- Acculturation
- Affluent Society
- Alienation
- Anomie
- Anthropology
- Appropriation
- Attitude Theory
- Beauty Myth
- Bounded Rationality
- Capitalism
- Circuits of Culture/Consumption
- Cognitive Structures
- Commercialization
- Commodification
- Commodities
- Communication Studies
- Conspicuous Consumption
- Consumer (Freedom of) Choice
- Consumer Behavior
- Consumer Demand
- Consumer Durables
- Consumer Moods
- Consumer Society
- Consumer Sovereignty
- Consuming the Environment
- Convention Theory
- Craft Consumer
- Cultural Capital
- Cultural Fragmentation
- Cultural Omnivores
- Cultural Studies
- Cultural Turn
- Decommodification
- Dematerialization
- Design
- Diderot Effect
- Diffusion Studies and Trickle Down
- Discourse
- Disorganized Capitalism
- Economic Psychology
- Economic Sociology
- Economics
- Embodiment
- Engel's Law
- Entrepreneurs
- Environmental Social Sciences and Sustainable Consumption
- Ethnology/Folklore Studies
- Experimental Economics
- Externalities
- False Consciousness/False Needs
- Gender and the Media
- Geography
- Gifts and Reciprocity
- Globalization
- Glocalization
- Goal-Directed Consumption
- Habitus
- Hegemony
- Hierarchy of Needs
- History
- Hyperreality
- Inalienable Wealth/Inalienable Possessions
- Income
- Individualization
- Informalization
- Keynesian Demand Management
- Labor Markets
- Leisure Studies
- Luxury and Luxuries
- Markets and Marketing
- Marxist Theories
- Mass Culture (Frankfurt School)
- Material Culture
- Materialism and Postmaterialism
- McDonaldization
- Modernization Theory
- Moralities
- Narcissism
- Need and Wants
- Neo-Tribes
- Network Society
- Novelty
- Obsession
- Ordinary Consumption
- Orientalism
- Philosophy
- Political Economy
- Political Science
- Post-Structuralism
- Postcolonial Theory
- Postmodernism
- Potlatch
- Poverty
- Preference Formation
- Price and Price Mechanisms
- Promotional Culture
- Protestant Ethic
- Psychoanalysis
- Psychology
- Quality of Life
- Queer Theory
- Rationalization
- Reception Theory
- Reification
- Risk Society
- Rituals
- Sacred and Profane
- Scarcity
- Self-Interest
- Semiotics
- Simulacrum
- Social Distinction
- Sociology
- Spectacles
- Structuralism
- Subculture
- Surplus Value
- Surrealism
- Symbolic Capital
- Symbolic Value
- Taboo
- Theories of Practice
- Theory of Planned Behavior
- Totemism
- Tourism Studies
- Trust
- Urbanization
- Value: Exchange and Use Value
- Visual Culture
- World-Systems Analysis
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