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The concept of place identity—the sense of belonging to emotionally, socially, and culturally significant places—is an important facet of people's self-identity. Place identity situates psychological development in the life spaces, home spaces, neighborhood spaces, and national/transnational/global spaces where people live and work. As a psychological construct, it highlights the significance of understanding residents' conceptions of themselves as located in a particular space and time and as members of a social community and cultural group.

American environmental psychologist Harold M. Proshansky (1920–1990) first used the term place identity in his work of the 1970s and in a 1983 article in the Journal of Environmental Psychology. In his theory, social identity and place identity are both the basis of a person's self-identity:

  • Place identity can be seen as a substructure of self-identity that defines an individual's personal identity in relation to the physical world through memories, ideas, feelings, attitudes, values, preferences, meanings, and conceptions about behavior relevant to the physical settings in his or her daily life. These attitudes, beliefs, and other cognitions emerge from the individual's personal experiences, good and bad, in relation to the physical world. (Proshansky in Altman & Christiansen 1991, p. 26)

Proshansky conceived of place identity as the positive and negative influences of people's surroundings on their self-identity and self-perception. The physical situation and its social implications act as powerful forces on the way that people define their own value and the way that they believe others perceive and value them. Proshansky identified three elements as underlying the development of place identity: the physical settings of home, school, and neighborhood where social roles are formed; the architectural settings that influence what is expected behaviorally; and any place where a child learns the skills needed to use or change an environment and consequently derives satisfaction and a sense of mastery.

While Proshansky originated the concept within the discipline of psychology, place identity has grown into a theory frequently applied to research and to practical concerns ranging from crowding, housing and community development, and neighborhood reform, to environmental meaning and sociocultural relationships with the environment such as place attachment.

Place Identity, Ethnic Identity, and Assimilation

Immigrants have often sought to maintain their ethnic identity by establishing an ethnic community or enclave in the host society. However, as this description of a Serbian community in California in the 1970s indicates, assimilation often erodes these efforts.

The majority of early Serbian immigrants had come from small, conservative, often remote, agrarian communities where a unified body of belief and opinion combined with intimate and highly personalized social controls made deviation from the accepted norms difficult, if not impossible. However, the maintenance of traditional South Slav society in Chicago, Pittsburgh, or San Francisco presented obstacles undreamed of in a Balkan village. Nevertheless, in spite of this, Serbian immigrants, like others from Southern and Eastern Europe, did sometimes succeed in forming village-like enclaves in American cities where the example of age-old custom and a cohesive body of public opinion could still compel a degree of conformity. Today, under the impact of social mobility, the attractions of suburban life, the deterioration of the inner city, and the relocation of industry, these ethnic neighborhoods are fast disappearing. Even during the flourescence of such enclaves, Serbian children could not be completely immunized against the influences of American life. If nowhere else, there was the inevitable fraternization in the public schools, and later at the work place. For the young, the American life style offered many rewards, including the promise of economic mobility. Moreover, American culture increasingly, as the nation became more ethnically heterogeneous, demonstrated a capacity for assimilation and syncretism.

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