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The study of motives and motivations allows social scientists to better understand why people behave the way they do. Even the most casual viewers of crime and legal programs on prime-time television come to understand the importance of motive. Indeed, without a reason to do something, many might ask why someone would do it. Behavior seems much more plausible to us in the presence of reasonable motivation. Understanding the nature of motivation also has great practical application for the social, personal, and business dimensions of our lives. It is not surprising, then, that the fields of psychology and communication have devoted research efforts to developing theories of motivation. Perhaps the most recognized and applied of these theories is the psychologist Abraham Maslow's 1970 hierarchical conception of human needs and their roles in motivation.

The Hierarchy

Maslow strove to fuse his observations as a clinical psychologist with various traditions of psychological thought to create a holistic and dynamic theory of human needs and corresponding motivations to meet them. His hierarchical conception is often represented as a pyramid, wherein the sets of needs at the lower and broader base represent the absolute fundamentals of life while movement toward the higher and narrower point of the pyramid symbolizes the quest for growth and fulfillment. Critical to this hierarchy is the notion that the lower, basic needs precede psychological needs and the “metaneed” of self-actualization, which tops the structure. Maslow characterized the higher needs as inherently prepotent, that is, as having exceptional power. He theorized that people do not concern themselves with the highest needs unless the ones underneath have been fulfilled. Maslow gave the name postgratification forgetting to the process by which the pressing need is left behind upon its satisfaction and the individual turns his or her focus to the next level of need.

Maslow sometimes describes basic needs as “instinctoid” because when they remain unfulfilled, humans may become sick or lose some of the characteristics that we think of as both human and humane. Also, anything lower in the structure than self-actualization may also be labeled a deficiency need, because when it is not met, people will make every effort to satisfy it, even to the point of acting in ways that are contrary to their otherwise good natures.

The Needs

Though subject to other interpretations and slight variations of the terminology, Maslow's hierarchy of needs is generally understood to include the basic physiological needs and safety, the psychological needs for a sense of belonging and love and esteem, and the metaneed of self-actualization.

Physiological Needs

The lowest set in the hierarchy of needs is that of physiological needs, which include those we need for outright survival, such as air, water, food, and sleep. In the absence of their fulfillment, individuals may suffer discomfort or worse; they may become desperate to acquire what they lack. Crime and other antisocial or immoral behaviors may become viable options for those struggling merely to exist. Few of us would blame the mother who is dishonest in order to put food in the mouths of her family and herself.

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