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Theories of organizational control examine the process by which one party attempts to influence the behavior of another within a given system. Organizational control is an inherently communicative activity that consists of verbal and physical actions designed to overcome resistance and exercise authority over others. Supervisors might rely upon verbal commands (e.g., telling someone exactly what to do), written directives (e.g., giving workers a set of rules to follow), or even peer pressure (e.g., coworkers reinforce the importance of following organizational norms) to control the actions of their subordinates. Collective effort (e.g., organizing) cannot be accomplished without individuals relinquishing some degree of autonomy in order to work toward a common objective. Communication scholars study organizational control processes to understand the strategies and resources organizational leaders draw upon to convince their members to work together.

Complicating the organizational control process is the fact that managers and workers often have competing interests. Managers typically want to maximize the productivity of their subordinates in exchange for the lowest organizational cost. In contrast, workers may seek out ways to maximize their individual compensation while exerting the least amount of personal effort. As superior and subordinate members negotiate for their particular interests, they create, reproduce, and transform the organizational context in which they interact.

To understand the strengths and weaknesses of various organizational control strategies, it is important to first establish a framework for examining this topic from a communication perspective. Second, three approaches to the study of organizational control will be examined to illustrate how different scholars make sense of this process. Finally, five different management strategies will be compared against each other to illustrate the evolution of organizational control practices over time.

The Double Interact of Control

Phillip Tompkins and George Cheney provide a three-part framework for examining organizational control from a communication perspective, which they term the double interact of control. The first two steps of this control process are based on the basic interaction model of communication often taught in introductory courses: (1) A sends a message to B; (2) B provides feedback to A. Tompkins and Cheney add a third step to this model to create a double-interact sequence. The first part of the double interact of control is described as the direction step: (1) A (the organizational leader) gives an instruction or direction to B (the subordinate). The second step in this exchange is called evaluation: (2) A examines B's feedback to the initial message in order to determine how the direction was interpreted. The final part of this process is the discipline step: (3) A provides B with an incentive for complying with the initial direction. If B has responded appropriately, he or she might receive some sort of reward. However, if B has performed in an unsatisfactory manner, A will provide some sort of punishment in an attempt to correct B's behavior.

The significance of the double-interact model is that it places communication central to the process of establishing and maintaining a system of organizational control. This model provides scholars with a framework they can use to examine and identify specific communication strategies used during particular steps of the organizational control process.

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