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Myths are enduring big stories that, neither literally true nor false, are more or less functional for interpreting human experience and giving life shape, substance, and meaning. Speaking to universal and cultural beliefs, values, and experiences, myths are articulated in dreams and cultural artifacts and are actualized in rituals. Myths have numerous and interrelated functions, such as adjusting the individual to the collective, articulating a society's identity, justifying an existing power structure, explaining a people's understanding of their literal or metaphorical origins, articulating a telos or destiny of a society, or languaging the nature of the divine or transcendent.

Mythic criticism is a type of rhetorical criticism that uses myths and theories about mythology to generate nonobvious insights into communication events, audiences, and artifacts. Since myths are particular types of stories, mythic criticism shares similar interests with narrative theory and narrativity. Mythic criticism that focuses on how cultural artifacts and events use myth to justify or reinforce hierarchies and/or in-group and out-group status is related to ideology theory and cultural studies. Mythic criticism that examines myth in performance as social ritual shares common interests with symbolic convergence theory and certain areas of performance studies. In what follows, the interrelated functions and types of myths are explained, the link between cultural and universal myths is examined, and mythic criticism as a method of criticism in communication studies is described in more detail.

Functions and Types of Myths

There are two broad types of myth—universal and cultural—which serve a number of different but related functions. Universal myths transcend cultural and historical conditions and speak to the elemental nature of the human experience. This elemental nature refers to such experiences as birth, growth, developmental maturation, the possibility of procreation, death, and the search for meaning. Although many myths are universal, they are always inflected through cultural myths—stories specific to a society at a given point in time. Even if universal elements dominate the telling of a myth, any interpretation is always grounded in the particular sociohistorical moment out of which it arises and to which it speaks. Psychologist Carl Jung, whose writing on the collective unconsciousness is central to many mythological critics in the communication field, elucidates two types of dreams, the personal and the archetypal or mythic dream. The personal dream arises from the personal unconscious, consisting of repressed memories and experiences, including the shadow, while the mythic dream emerges from the collective unconscious, which is made up of archaic or primordial material that has existed since earliest times and is shared by all. These archetypes are usually expressed through cultural artifacts such as films, dreams, speeches, music, and art.

Myths are traditionally conservative in the sense that they conserve a collective memory for the culture and carry it forward in diverse telling and retelling of the myth, all with different local permutations of meaning. Myths speak to a collective past that is neither true nor false but more or less functional for the culture. In this sense, as ideological, they can be viewed as regressive if they tell a past that conserves understandings of a culture that are no longer functional for the culture. A good example is the film Gone With the Wind, a clearly racist and conservative construction of an ideal mythic Old South that may have helped to justify the institution of slavery for 1930s audiences. But myths, as teleological, also speak to the future and the possibility of a culture's evolution to a more perfect state of being and consciousness. This message, for example, is most apparent in utopic (ideal) and dystopic (nonsupportive or dysfunctional) visions of society in such sci-fi films as The Matrix, E.T., and 2001: A Space Odyssey.

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