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What makes the study of communication modern? Would a research study about the use of instant messaging by romantic couples in the 20th century be more modern than a study of the broadcasting of Franklin Delano Roosevelt's radio speeches in the 1930s? Does it make a difference if the romantic couple lives apart on two different continents or if the President of the United States gives weekly radio addresses in the 20th century? Would it matter whether we used an interpretive research method to study the romantic couples or an experimental design to study the radio speeches? What if the couple is gay and the President of the United States is Black? Could both studies be modern? What might be the difference in time, space, people, technology, or practice that would authorize someone to claim that his or her study of communication is modern? Questions about the modern status of communication imply that some difference in kind exists between those things and people that are modern and those that are not. If not a difference in kind, then a difference in degree is implied so that something is claimed to be more modern than something else. Moreover, those who claim to be modern or more modern tend to assume it is better to be modern and that everyone and everything should want to become more modern. Yet the positive value of being modern does not go unchallenged; some advocate the virtues of tradition, others declare the end of modernism and call for a recognition that we live in postmodern times, and others suggest a different way of being modern. To appreciate the importance of modernism for communication theory requires an effort to ascertain what makes the modern modern.

The Modern as Modern

From a European perspective, modern philosophy emerges out of war. The Thirty Years War (1618–1648) combined religious battles between Catholics, Lutherans, and Calvinists with the political designs of continental European powers such as the Hapsburg Empire, France, Sweden, and Spain. Amidst the chaos of war, René Descartes published two books that would define the modern difference about rationality. Beginning with a radical doubt about the existence of all things, including Descartes' own existence, Descartes posited the act of thinking as a means for discovering the truth about all things. For Descartes, thinking provided the means by which a set of clear and distinct ideas could be perceived by the mind, removing doubt and providing criteria for knowing what is true. What makes Descartes' philosophical intervention modern was his effort to provide a foundation for knowing about the world in and through a rational operation of the mind. In other words, the foundation for the modern idea of truth was reason or rationality and not superstition, religious dogma, or communal tradition.

Descartes' approach was not without problems, though. For example, Descartes' distinction between two types of substances, mind and body, set in motion an ontological dualism that privileged mind over body. This philosophical starting point for providing a foundation for rationality has been challenged by many, but perhaps no more comprehensively than by Baruch Spinoza's claim that reason could not be separated from the effects of the body. This idea that the body could not be removed from reasoning has been a crucial element of most feminist critiques of modern reason, especially in the 20th century. Yet Descartes' effort to separate the rationality of the mind from the body set in motion modern problems about how to understand the interaction between reason and emotion and humans and nonhumans that persist today. Regardless of how one approaches the contours of rationality, in a time of religious war, Descartes, a Jesuit-educated philosopher, attempted to provide a safe harbor for reason. In so doing, he provided an answer to the question of what makes the modern modern—namely, the effort to ground knowledge in nothing more nor less than the power of human reason.

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