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Membership Categorization Analysis (MCA)
Membership categorization analysis (MCA) is a tradition of qualitative empirical research focused on the understanding of membership categories as they are used by people in talk and social interaction as well as in texts and other media of communication. Membership categories refer to identities, and MCA is focused on the study of identities as they are achieved or contested, organized, and understood within the practical contexts of social interaction and language use.
Membership categories are extremely numerous and diverse, referring, for example, to categories of class, race, gender, nationality, religion, linguistic community, age, and occupation; to memberships in associations, political parties, or social clubs; and many other types of identity that are more obviously contextual in nature, such as driver, applicant, and organ donor. The varieties of identity categories are termed membership categories with reference to the convention within ethnomethodology of referring to people (speakers, subjects, agents, actors, etc.) as members. The notions of member and membership often implicitly allude to the competence in cultural and linguistic methods of practical reasoning and practical action (folk methods or ethnomethods), which can be found in members of any culture or linguistic community. Thus, MCA, following ethnomethodology and conversation analysis, addresses issues and practices of identity very broadly without privileging certain types of identities, such as public speakers; without privileging certain types of communication, such as mass communication; and without privileging communication in institutional contexts, such as political or professional communication. MCA can and does encompass studies of specific varieties of identity and studies of identity with reference to specific kinds of communication or specific institutional contexts, but such interests are not exclusive of or privileged with respect to the study of membership categories and membership categorization practices observable in vernacular speech. Although MCA is situated within the social sciences, the approach is often philosophically informed and humanistic as well as empirical in approach, illuminating and explicating not only empirical data and patterns, but also the logic and the rhetoric of social identities in their relations to social practices and social organization.
Originating from the scholarship of Harvey Sacks at the time he was laying the foundations of conversation analysis (CA), MCA generally has been avoided in the subsequent trajectory of CA, which has focused on the analysis of conversational sequencing rather than questions of identity. This separation of MCA and sequentially oriented CA has been somewhat controversial. Although CA has generally diverged away from MCA, and much CA has diverged from ethnomethodological sociology as well, MCA has retained a more complementary understanding of the relationship between CA and MCA, and especially between MCA and ethnomethodology. Hence, MCA studies of identity can include elements of sequential analysis, as suggested especially in the work of Rod Watson, and often are attentive to methods of practical reasoning and practical action, in keeping with ethnomethodological interests. MCA is today an established international research tradition in its own right, with its own practitioners and literature, even as it continues to be identified in relation to either CA or ethnomethodology, if not both.
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- Communication in Later Life
- Computer-Mediated Communication
- Corporate Campaign Theories
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- Digital Divide
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- Accommodation Theory
- Action Assembly Theory
- Activation Theory of Information Exposure
- Activity Theory
- Affect-Dependent Theory of Stimulus Arrangements
- Agency
- Anxiety/Uncertainty Management Theory
- Argumentativeness, Assertiveness, and Verbal Aggressiveness Theory
- Attachment Theory
- Attitude Theory
- Attribution Theory
- Audience Theories
- Chronemics
- Co-Orientation Theory
- Cognitive Dissonance Theory
- Cognitive Theories
- Communibiology
- Communication Across the Life Span
- Communication and Language Acquisition and Development
- Communication in Later Life
- Competence Theories
- Compliance Gaining Strategies
- Constructivism
- Cross-Cultural Adaptation Theory
- Cultivation Theory
- Diffusion of Innovations
- Dual-Level Connectionist Models of Group Cognition and Social Influence
- Dyadic Power Theory
- Elaboration Likelihood Theory
- Emotion and Communication
- Empathy
- Expectancy Violations Theory
- Face Negotiation Theory
- Family and Marital Schemas and Types
- Field Theory of Conflict
- Gender and Biology
- Gender Schema Theory
- General Semantics
- Heuristic-Systematic Model
- Humorous Communication Theory
- Immediacy
- Impression Formation
- Inoculation Theory
- Interaction Adaptation Theory
- Interaction Involvement
- Interaction Process Analysis
- Intercultural Communication Competence
- Interpersonal Deception Theory
- Intrapersonal Communication Theories
- Leadership Theories
- Learning and Communication
- Linguistic Relativity
- Meaning Theories
- Media Effects Theories
- Motivated Information Management Theory
- Negotiation Theory
- Nonverbal Communication Theories
- Persuasion and Social Influence Theories
- Politeness Theory
- Power, Interpersonal
- Privacy Management Theory
- Problematic Integration Theory
- Public Opinion Theories
- Reasoned Action Theory
- Religious Communication Theories
- Rhetorical Sensitivity
- Self-Categorization Theory
- Self-Disclosure
- Sense-Making
- Social and Communicative Anxiety
- Social Exchange Theory
- Social Information Processing Theory
- Social Judgment Theory
- Social Penetration Theory
- Spiral of Silence
- Style, Communicator
- Trait Theory
- Uncertainty Management Theories
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- Politeness Theory
- Popular Culture Theories
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- Proxemics
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- Speech Act Theory
- Speech Codes Theory
- Stories and Storytelling
- Symbolic Convergence Theory
- Symbolic Interactionism
- Visual Communication Theories
- Social-Interactional Orientations
- Accounts and Account Giving
- Action-Implicative Discourse Analysis
- Activity Theory
- Actor-Network Theory
- Agency
- Agenda-Setting Theory
- Audience Theories
- Autoethnography
- Bona Fide Group Theory
- Co-Orientation Theory
- Communication and Language Acquisition and Development
- Communication Theory of Identity
- Community
- Community of Practice
- Consequentiality of Communication
- Constitutive View of Communication
- Conversation Analysis
- Conversational Constraints Theory
- Coordinated Management of Meaning
- Cultural Performance Theory
- Dialogue Theories
- Diffusion of Innovations
- Discourse Theory and Analysis
- Dramatism and Dramatistic Pentad
- Ethnomethodology
- Facework Theories
- Framing Theory
- Functional Group Communication Theory
- Gender Role Theory
- Grounded Theory
- Hawaiian Ho'oponopono Theory
- I and Thou
- Identification
- Identity Theories
- Immediacy
- Impression Management
- Interpersonal Deception Theory
- Interpretive Communities Theory
- Intrapersonal Communication Theories
- Invitational Rhetoric
- Leadership Theories
- Meaning Theories
- Membership Categorization Analysis (MCA)
- Negotiation Theory
- Nonverbal Communication Theories
- Organizational Co-Orientation Theory
- Organizational Control Theory
- Organizational Culture
- Organizing, Process of
- Palo Alto Group
- Performance Theories
- Politeness Theory
- Positioning Theory
- Postmodern Theory
- Poststructuralism
- Privacy Management Theory
- Privilege
- Proxemics
- Relational Control Theory
- Relational Development Theories
- Relational Dialectics
- Relational Maintenance
- Rogerian Dialogue Theory
- Rules Theories
- Social Action Media Studies
- Social Construction of Reality
- Social Identity Theory
- Social Interaction Theories
- Social Penetration Theory
- Speech Act Theory
- Spiral of Silence
- Stories and Storytelling
- Structuration Theory
- Symbolic Convergence Theory
- Symbolic Interactionism
- Symbolic-Interpretive Perspective on Groups
- Values Studies: History and Concepts
- Values Theory: Sociocultural Dimensions and Frameworks
- Theory, Metatheory, Methodology, and Inquiry
- Autoethnography
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- Definitions of Communication
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- Epistemology
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- Ontology
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- Stories and Storytelling
- Theory
- Traditions of Communication Theory
- Validity and Reliability
- Variable Analytic Tradition
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