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The convergence theory of communication was developed in 1979 by D. Lawrence Kincaid to provide a general model of communication that would overcome the criticisms and shortcomings of prevailing models, especially information transmission models such as the one used in Shannon and Weaver's mathematical theory of communication. The model represented communication as (a) a process rather than a single action; (b) sharing or exchange of information rather than one-way transmission; (c) two or more participants in dialogue; (d) a means to clarify the confusion between information, knowledge, messages, symbols, and meaning; and (e) a self-correcting feedback process, defined dynamically as a diminishing series of corrections that enable communicators to converge on a goal. The theoretical implications of the convergence model became readily apparent, leading to theoretical propositions that could be tested empirically. It also became apparent that convergence, the general principle underlying the model, is central to many specific theories found in the field of communication.

Convergence is often mistakenly equated with consensus. Convergence is movement toward one point, toward another communicator, toward a common interest, and toward greater uniformity, never quite reaching that point. It is assumed, for example, that no two people can ever reach the same meaning for information, only a greater degree of similarity. In communication, the goal of this feedback process is mutual understanding, a reduction in the set of all possible individual understandings to a more limited one that is shared.

The Convergence Model

The latest version of the convergence model depicts a cyclical, iterative process involving at least two participants. Participants are connected by sharing the same information with one another. Information, lying at the central core of the model, is physical—something endowed with form. Sound waves created by the vocal chords, text messages on paper or sand, patterns on a television monitor, tone of voice, body language and position, and so forth are physical phenomena and hence potentially sources of information for communication. Limiting the concept of information to its physical manifestation makes it possible to treat it as the means by which thoughts and meaning are expressed and shared with others. Thoughts and meaning are defined purely as cognitive phenomena, which are psychological. The psychological realities toward which communicators converge consist of perceptions, interpretations, understandings, and beliefs. Emotional responses to information can affect each one of these cognitive processes. The relationship formed between participants by sharing information is social. Information is created and/or shared by the actions of two or more participants, groups, organizations, or cultures engaged in intergroup, inter-organizational, and intercultural communication. The collective action of individuals, including the coordinated actions required for communication itself, is also a source of information.

Power—the capacity to exercise control over others—is not an inherent part of communication per se but rather an attribute of the relationship between participants. To have an effect on communication, power must first be made apparent by means of information. Physical size, posture, tone of voice, clothing, titles, signs of wealth, and so forth provide information about the respective power of each participant. Power can also be communicated by overt threats of positive and negative sanctions, and ultimately by physical action (force) itself. Information that reflects power can also induce an emotional response, such as respect or fear, which in turn is expected to influence the communication process, increasing the likelihood that the position of the one with more power will be accepted.

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