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To make sense of the world, people develop explanations about what is happening and why people are acting certain ways. When people are interacting with others, communication decisions are influenced by the implicit theories, or attributions, of the participants. Ineffective communication may be partly a consequence of the parties' idiosyncratic inferences and incompatible interpretations. Attribution theory provides a framework for understanding how people explain their own and others' behavior. This entry reviews the attribution process and examines the importance of attributions for determining success or failure, for managing conflict in interpersonal relationships, and for determining people's stigmatizing attitudes and discriminatory behaviors. It ends with information about the fundamental attribution error and the self-perception theory.

An important basis of attribution theory is that people behave the way they do for a reason. In other words, people have reasons for developing their impressions of others. Fritz Heider, one of the first researchers to write about the attribution process, was interested in how one person develops an impression of another. These impressions, he argued, are developed through a three-step process: (1) observation of behavior, (2) determination of whether the behavior is deliberate, and (3) categorization of the behavior as internally or externally motivated.

Attribution Process

When a person encounters someone, how he or she interacts with that person is, in part, determined by his or her interpretation of the other person's behavior. Internal attributions, which are also called dispositional attributions, occur when an observer infers that another's behavior was caused by something about the person, such as personality, attitude, or upbringing. External attributions, or situational attributions, occur when the observer ascribes the cause of the behavior to the situation or outside circumstances. For example, Daniel's roommate Tom rushes into the house, slams the door, throws his books on the table, and runs upstairs. Tom does not say a word to Daniel, and Daniel wonders about what is happening. Daniel can develop different explanations for Tom's behavior. If he attributes Tom's behavior to an internal factor, he might think that Tom is rude and inconsiderate. If he attributes Tom's behavior to external factors, he might conclude that Tom is late for an appointment and rushing to get things done. Daniel's attributions will affect how he interacts with Tom when they next encounter each other. Based on Daniel's internal attribution, he may ignore Tom when Tom comes down the stairs. However, if Daniel selects an external attribution, then when Tom walks down the stairs, Daniel may ask whether Tom needs anything. Daniel's attribution affects his actions, and his actions can affect how the roommates manage their interaction and relationship.

Before Daniel decides whether to attribute Tom's behavior to dispositional or to situational factors, he needs to examine a few other factors. Harold Kelley, a social psychologist specializing in personal relationships, proposed that there are three general guidelines that influence people's attributions: consensus, consistency, and distinctiveness.

Consensus describes how other people, in the same circumstances, would behave. If all Daniel's roommates tend to rush into the house and run upstairs, then Tom's behavior is likely determined by the situation, leading Daniel to make an external attribution. If Tom is the only one who behaves this way, Daniel is more likely to make an internal attribution.

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