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PRIX JEUNESSE is the premier international children's television organization. Through its biannual competition, its networking and coordination efforts, and its outreach programs, the foundation strives to promote quality children's programming around the world.

The PRIX JEUNESSE Foundation was established in 1964 as a coordinated effort between the German government and German broadcasting corporations. Since its inception, the foundation has created ties with other global organizations, such as UNESCO, the Goethe Institute, the European Broadcasting Union, and the Centre International pour l'Enfance et la Jeunesse (CIFEJ) to increase its reach.

Activities of Prix Jeunesse

The most important function of PRIX JEUNESSE has always been the biannual festival, the PRIX JEUNESSE INTERNATIONAL. The purpose of this competition is threefold: to highlight exceptional work that is being done in children's television programming worldwide, to provide a forum for discussion of important issues in children's television, and to provide an arena for global networking within the children's television community. The competition is open to broadcasters across the globe, and winning its coveted award has become the highest honor in children's television programming.

The PRIX JEUNESSE INTERNATIONAL is held every other year in Munich, Germany, where members of the global children's television community from industry, advocacy, and academia meet to view the submissions, discuss them in small groups, and judge the entries. The small discussion groups have become a core element of the festival. The discussions allow participants from around the world to better understand how people with various backgrounds react to the programs and to recognize new trends or innovations in programming that they can take back to their home country. The key outcome of this festival is the creation of a “market of great ideas.”

To foster the dissemination of these ideas, the foundation has created the PRIX JEUNESSE Suitcase. The foundation works with festival participants to “pack” a Suitcase for them to take back to their home country as a training tool. Although the content of each Suitcase varies depending on the needs of the audience, it always includes a sampling of the best and most innovative entries from the festival. In addition to providing packaged training materials, PRIX JEUNESSE has also developed several training programs. These workshops are given in coordination with local media organizations and focus on the current needs of the organization, country, or region.

Finally, PRIX JEUNESSE functions as a global lobbyist for quality, innovative children's programming through creating and fostering regional networks. Regional partners include the Asia-Pacific Broadcasting Union (ABU), PRIX JEUNESSE IBEROAMERICANO, the African Radio and Television Union (URTNA), and the Arab States Broadcasting Union (ASBU). PRIX JEUNESSE works to connect the people and activities of these regional organizations through joint initiatives. For example, PRIX JEUNESSE recently worked with producers from Serbia, Montenegro, Albania, Macedonia, and Kosovo to create a Balkan children's TV magazine co-production to be aired in all of the countries. The 15-minute weekly magazine for 9-to-14-year-olds emphasizes the importance of mutual understanding and began airing in October 2004.

  • children's television
J. AlisonBryant
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