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The media are an integral part of children's and adolescents' everyday life. According to the Kaiser Family Foundation, on a randomly selected day, U.S. children from 8 to 18 years old use media for more than 6 hours a day, and they primarily prefer entertainment media. Children's experience of media entertainment is an everyday phenomenon that is complex and that differs from the adult experience in many ways. Research has addressed a number of these differences, although the focus has been primarily on television use.

Entertainment is becoming increasingly important in everyday life, as the growing proportion of entertainment among all media offerings demonstrates. Some researchers already refer to “the age of entertainment” instead the information age. One possible explanation for the growing popularity of entertainment media is the decrease in the number of hours worked and the corresponding increase in leisure time. On the other hand, the economic situation has improved in industrialized countries, and more people can afford media hardware such as cellular phones.

Entertainment experiences depend on different factors: the supporting medium, the special format of the product, and its preparation, as well as subjectcentered (expectancies, attitudes, knowledge, desires, moods, etc.) and situational aspects. Although entertainment is a mostly positive experience, one can undergo very different cognitive and emotional states during entertainment reception (e.g., suspense, sadness, frustration, or self-reflection).

Entertainment Preferences

Even very young children have a clear idea about what media content they want to experience. Movies with a mixture of humor, action, suspense, and romance are most appealing. But the content also has to be original, comprehensible, and interesting, and it has to offer a relationship to the media character. Age, sex, and socioeconomic status are moderating variables for these preferences. Whereas girls seem to prefer media content in which no one is hurt, boys like to see violence on the screen. Researchers find large differences between girls and boys, particularly in the choice of media role models. Preschool boys are interested in masculine heroic actors, such as sport stars, soldiers, and cops; girls like feminine figures such as fairies, princesses, or ballerinas, but they also accept male role models. Perhaps male actors normally have more attractive roles than women do and are therefore much more interesting as role models. When children grow up, these entertainment preferences become more characteristic. One reason might be the stronger affiliation to peers who exert pressure on children and adolescents to behave according to their gender.

Developmental Characteristics of Entertainment Reception

Children's prerequisites for entertainment experiences are quite different from those of adults, as children are undergoing significant mental and physical changes and continuously experience volatile emotional and cognitive reactions, interests, and preferences. An important developmental feature concerning children's media usage is their capacity for information processing. Young children often have comprehension problems when using media, mostly because they are unable to distinguish between primary and secondary messages. As a consequence, they may consider secondary action more important than the central information of a narrative. Furthermore, children may perceive several connected scenes as independent of each other, complicating their understanding of the plot. Also, children's attention to media differs from the attention of adults: Children watching TV might display attentional inertia—the longer they face the screen, the longer they continue to face it. And vice versa: The longer spectators direct their attention to something other than the screen, the more difficult it will be to call their attention back to it. This phenomenon affects children's entertainment experience.

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