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Two noticeable evolutions in research on media effects on the family environment are (a) a shift from a television perspective to an emphasis on the changing media environment and (b) a shift from a childcentered approach to a family approach.

The first evolution is a very slow one that sheds light on a problematic issue in effects research. From the day of its introduction in the family home, television has been regarded as the central medium. Until the 1980s, the main body of research concentrated on the effects of television on family life and especially on the role of parents as mediators of television content for their children. As a result, the family was conceptualized as the context for television viewing. With the introduction of the VCR in the 1980s and the personal home computer in the 1990s, the focus on television was expanded to include these new media. However, this change in perspective only shifted attention from one media appliance to another without recognizing the importance of the entire media environment.

Furthermore, emphasis has often been placed on displacement hypotheses, with researchers studying how new media affect television viewing and whether time spent with new media displaces time spend with older media. Early research into the effects of the Internet on the family environment, for example, indicates that time spent on the Internet displaces time spent in social activities. The more time people spend on the Internet, the more they lose contact with their social environments. This effect is most apparent in people who are heavy users of the Internet. Use of the Internet could lead to privatization (retreat into the family home) and individualization (retreat from family life). However, the Internet is in itself a social medium. It is used primarily to communicate with others through activities such as chat, email, virtual communities, and blogging, which are especially popular with teenagers. Communication through the Internet gives them private spaces that cannot be invaded by their parents. Phone conversations can be overheard by parents, but chatting on the Internet makes private conversations possible.

Family Relationships and the Media Environment

Previously, the family environment was regarded as a given, and the individual family member was studied apart from his or her surroundings. Today, analogue reasoning is found in relation to the family's media context. Researchers now argue that the use and presence of a media appliance cannot be studied separately from the use and presence of other media appliances in the home. Furthermore, when media appliances enter the family environment, they are brought into a changing network of family relationships and media uses. Families are becoming centers of multimedia activities, and children's bedrooms are evolving into multimedia islands. As a result, the implications of these new media for family life have emerged as a focus of recent research. Researchers ask whether new media cause changes in family relationships and how the network of family relationships incorporates new media. Therefore, it is not a question of how these new media affect family life or what families do with these new technologies. Rather, it has become a question of how they are incorporated into family life and what importance families attach to them. Increasingly, these questions are being addressed using qualitative research techniques. It is clear that families cannot be seen as black boxes in which media are consumed according to the intentions of a computer designer. Instead, families incorporate media into their everyday lives. In this respect, media use is not mediated by a family context but embedded in family dynamics; as such, it has implications for family life. It is a reflection of general family functioning.

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