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Today, African American children and adolescents, like their peers of other ethnic groups, are born into a world of mass media that is in a state of constant change and dynamic motion. Although television remains the ubiquitous medium for information and entertainment, the presence of the computer, online capabilities, video games, and other electronic and print marvels continue to compete for the time and attention of these developing children and youth. The present and emerging forms of media also bring with them content and features that can challenge many of the views, attitudes, and social values of the family and other traditional agents of socialization. Thus, researchers, parent groups, educators, and others interested in child growth and development issues need to continue to explore ways to better understand the new social and psychological effects of various types of media on these children and adolescents.

Researchers and groups interested in the psychosocial effects of mass media on African American children and adolescents face the special challenge of understanding them within the context of the long-standing paradoxical relationships between African Americans and media in the United States. The images, portrayals, and coverage of African American life and culture by some media of the past and present were molded years ago, when the country decided to develop what some historians have called the “peculiar institution” of slavery. Jannette L. Dates and William Barlow have suggested that the reemerging 20th-century mass media industries of film, radio, advertising, news, records, and, later, television grew out of those early periods and contained many images based on the prevailing 19th-century stereotypes. Paradoxically, however, it was the later forms of radio, television, newspapers, and other mass media that provided some of the pressure for the passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965.

Psychosocial Development and Mass Media

It is against this backdrop of past and present sociopolitical events in this country and the agenda-setting role the media have played in them that African American children and adolescents have had to manage the natural processes related to their physical and psychosocial development. These stages of development must also be experienced concurrently with becoming a part of a vibrant mass media culture. The Aspen Institute Forum noted that the dynamic nature of this mass media culture is represented by broadcast and cable television, radio, newspapers, books, magazines, recorded music, advertising, computers, video games, Internet services, World Wide Websites, direct broadcast satellite services, and other emerging forms of mass communication. The impact of this mass media culture on the lives of African American children and adolescents cannot be overemphasized, because with the press of a button or the turn of a knob, they offer a vast array of entertaining, informational, and accumulated cross-cultural experiences that provide positive and negative life lessons, challenge family-based values, and influence personal identity.

A number of these important and interrelated life lessons and values emerge when we look at the accumulated experiences acquired from the mass media by African American children. It is, however, the construct of ethnic identity that is frequently embedded and discussed in the literature. Ethnic identity is a complex construct, yet authorities generally refer to it as having components of self-identification as a member of a group, attitudes about oneself as a group member, and ethnic beliefs and attachments. Significantly, this concept of ethnic identity and the effects of the mass media on African American children and adolescents become more salient when one considers studies linking the roles of television and other media in creating cultural stereotypes with the shaping of some negative dimensions of self-esteem. For example, some reports estimate that there are as many as 2,000 Internet sites offering games and other content that preach racial hatred aimed at children. Conversely, television and other forms of print and electronic media have been found to be excellent tools for teaching positive cross-cultural beliefs and values related to pride in various ethnic groups as a part of the socialization process.

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