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HISTORICALLY, POVERTY AND welfare reform are not major campaign issues in the United States. Despite the fact that most people know someone who either receives government assistance or needs some form of welfare, those seeking elected office often fail to recognize the economic needs of the poor. As prevalent as poverty is in the United States, welfare reform and poverty relief should be at the top of every politician's agenda. With more than 21.1 percent of children living in poverty in the United States, those seeking elected office could use their position to create a dialogue about society addressing the needs of the poor. However, with rare exceptions, this is not the case. While most individuals running for an elected office, at the state or federal level, mention the importance of addressing the needs of the poor and the importance of addressing welfare reform, few use poverty or welfare reform as a campaign issue.

Poverty was a key issue in the presidential election of 1932. Prior to the Great Depression, the United States enjoyed a robust economy and unprecedented job growth. In the 1928 presidential election campaign, Republican Herbert Hoover touted the slogan “a chicken in every pot and a car in every garage.” This optimism disappeared with the stock market crash of 1929. The crash sent Shockwaves throughout the country as businesses closed and millions found themselves out of work. Just prior to the crash, President Hoover supplied his Democratic opponents with political campaign fodder when he noted that America was closer to a triumph over poverty once and for all.

However, the United States had experienced unbelievable poverty, homelessness, and job loss as the 1932 election came into view. The Great Depression was in full swing with more than 18 million elderly, disabled, and single mothers with children already living below the poverty line. By the early 1930s, another 13 million Americans were out of work. Homeless families lived in public parks as shanty towns sprang up across the country. Most Americans did not have personal savings or retirement accounts, and those who did lost their savings when banks closed. Democratic candidate Franklin Delano Roosevelt campaigned with his New Deal, offering to develop governmental assistance programs for the poor and the homeless. Hoover responded by noting, “nobody is actually starving.” Hoover was faced with hostile crowds everywhere he campaigned and Roosevelt won easily.

War and Poverty

President Lyndon B. Johnson used poverty as an issue leading up to the 1964 presidential election when he first introduced his War on Poverty during the State of the Union address on January 8, 1964. With the national poverty rate hovering at 19 percent, Johnson followed Roosevelt in attempting to address the needs of the poor. Johnson was re-elected in 1964, and legislation followed that utilized federal funds to address poverty.

In the early 1990s, Governor William Jefferson Clinton (D-AR) ran for president vowing to “end welfare as we know it.” Clinton firmly believed that allowing states to experiment with welfare reform and poverty programs at the local level would ease poverty and provide greater opportunities for the poor. Clinton was elected president in 1992, vowing to help people make the transition from welfare to work. Critics, even within the Democratic Party, saw two major obstacles that would stand in the way of this promise becoming a reality. First, welfare recipients have limited training and technological skills. Second, the jobs that many welfare recipients could receive would not pay enough to keep them off welfare and provide for their daily needs. Clinton, however, got Congress to increase the earned income tax credit, which allows low-wage workers who support a family to receive a refund from the Internal Revenue Service. Sensing that Clinton could not fulfill his promise to end welfare, the Republican Party, in 1994, used this campaign promise as an integral component of their midterm election campaign strategy. Newt Gingrich (R-GA) and Dick Armey (R-TX) campaigned under a Contract with America, promising the American electorate that within the first 100 days of the new session, they would introduce legislation to implement tougher crime laws, a balanced budget, term limits, and reformed welfare. As a result of the contract promise, Republicans gained 54 seats and took control of the House of Representatives.

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