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THE STUDY OF the differences in demographics, such as education level, socioeconomic status, gender, age, and race, among voters can help determine how and why different people vote. It also provides political parties with the information they need to attract voters. These parties must know who is most likely to cast a vote in their favor. If they are unlikely to actually go to the polls, it is important to determine why they do not vote, and how to encourage them to do so. It is essential for campaigns to direct advertising and get-out-the-vote drives to those individuals who are most likely to vote for their particular party.

It is likely that people of certain races, education levels, socioeconomic status, and other characteristics will be attached to one party over another. Overall, the race of an individual has a greater impact on voting behavior than other characteristics, including socioeconomic status. In order to understand the voting behavior of different races, their journey to the polls must be traced with particular emphasis on the obstacles they faced in obtaining the goal of full membership in the U.S. system of participatory democracy.

The U.S. Census Bureau has projected that by 2050, the country's Caucasian population decline to 52.5 percent of the population, the Hispanic population will increase to 22.5 percent, the African-American population to 15.7 percent, the Asian and Pacific Islander population to 10.3 percent, and the Native American, Eskimo, and Aleut populations will be approximately 1.1 percent. This rise in the minority population of the United States will make it increasingly important for political parties to understand the voting behavior of these groups to ensure that they are able to properly cater to the voters on which they must rely to get elected—their new support bases.

Barriers to Voting

Poll taxes, grandfather clauses, registration requirements, literacy tests, residency requirements, the institution of white-only primaries, as well as a host of intimidation tactics have kept minorities from the polls and effectively disenfranchised them. Such devices prevailed despite the passage of the Fifteenth Amendment in 1870, which guaranteed all races the right to vote in all elections. It was not until Congress passed the Voting Rights Act of 1965 that the promise of the right to vote began to be fulfilled. The Voting Rights Act of 1965, most recently renewed in 2006 by President George W. Bush, along with its various amendments, slowly removed the barriers that had been created in the southern states to keep minorities from exercising their constitutional vote. The removal of these barriers to the voting booth increased voter registration for African Americans from 12 percent to 62 percent in southern states over approximately 20-years.

However, the barriers to voting for minorities were not completely removed by this act. The basic requirements inherent in the voting system still keep many individuals from voting in federal and state elections. For example, the requirement of registration prior to being able to vote often limits participation because of the fact that individuals have a deadline by which to be registered in order to be able to vote in a particular election. Often people do not become interested in an election until it is very close to the actual vote. Interest drives the willingness to participate, but a lack of interest in the months prior to the election means registration to vote may not have occurred by the deadline date and therefore people are prevented from going to the polls.

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