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ONE OF THE easiest ways to classify voters is by occupation. A person's occupation will normally not change much during their lifetime. (Unlike changing jobs, which are often in the same occupation.) A voter's occupation will also determine their income level and lifestyle. General classifications are blue collar and white collar. Blue-collar work is normally defined as an occupation requiring manual labor, while white-collar occupations do not require manual labor. These classifications are easy to determine and have been used to create generalizations about both groups and about how they will vote and what types of candidates they will support. This assumes that the voter identifies with these groups. Researchers have shown that upward of one quarter of voters categorize themselves incorrectly. It is often supposed that blue-collar workers are Democrats and that white-collar workers are Republicans. While always the case, there is a tendency for this to be true.

Also important to a voter is unemployment, both past and future—nothing gets a voter's attention like an issue that will affect their ability to make a living. Unemployment tends to increase voters' desire to have the government guarantee jobs for workers. This increased desire is more pronounced among blue-collar workers, but exists in both groups. Anxiety over unemployment is not limited to voters who have lost a job, or are in danger of losing a job, but can also affect those living in a region burdened with unemployment. In an area that has suffered from job losses, the issue tends to remain important to voters for years after the crisis has passed. These voters tend to be supportive of government intervention to ensure full employment. When comparing blue-collar and white-collar workers, researchers have determined that blue-collar workers, as a group, are more supportive of government intervention than white-collar employees. However, as unemployment rises, both groups tend to be more supportive of government intervention in the economy to reduce unemployment.

Regional Factors

In addition, the area a voter lives in can affect his or her attitudes on unemployment and the economy. In rural areas, any type of economic problem tends to indirectly affect more people than it would in an urban area. In rural areas, if the farmers are having problems it will be felt by everyone, so other voters in the area tend to be sensitive to the same issues as farmers. In urban areas, economic classes are more insulated from each other and the problems of blue-collar workers tend to not have an effect on white-collar workers in the same area.

Among various occupations, farmers are the most likely to not vote in an election and are also more likely to switch party affiliation when they do vote. Farmers are also more likely to vote a split ticket. Among urban voters, participation seems to be related to social class: White-collar and professional workers are more likely to vote than blue-collar workers. However, those same white-collar and professional workers are more likely to switch party affiliation than a blue-collar voter.

One region where occupation was not very important until recently is the American south. For most of its history, its voters have been predominantly Democratic. Only since the 1950s has the number of Republicans grown significantly, although the south still tends to be more Democratic than Republican. More change came with the Twenty-Fourth Amendment, passed in 1964, which officially put an end to the Poll Tax that had been used to restrict the poor, especially in southern states, from voting.

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