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There is an accumulating body of research evidence that the mass media, especially films and television, often induce intense fears, nightmares, and lingering anxieties in children (Cantor, 1998, 2002). National surveys of parents indicate that a majority of children have been frightened by television programs or movies. Moreover, a survey of third through eighth graders in Ohio revealed that as the number of hours of television viewing per day increased, so did the prevalence of symptoms of psychological trauma, such as anxiety, depression, and posttraumatic stress (Singer, Slovak, Frierson, & York, 1998). Similarly, a survey of the parents of children in kindergarten through fourth grade in Rhode Island revealed that the amount of children's television viewing (especially television viewing at bedtime) and having a television in one's own bedroom were significantly related to the frequency of sleep disturbances (Owens et al., 1999). In the latter study, 9% of the parents surveyed reported that their child experienced TV-induced nightmares at least once a week.

Studies of adults' retrospective reports of having been frightened by the mass media demonstrate that most people have vivid, detailed memories of having experienced an intense and enduring fright reaction to a movie or television program at some time in their youth. Common responses to these experiences include disturbances in sleeping or eating (nightmares, difficulties in falling asleep, stomachaches, etc.), mental preoccupation with the disturbing material (i.e., the inability to get the images off their minds), and subsequent uneasiness in real-life situations related to the content of the program or movie, which often leads to avoidance of similar situations. One study of college students reported that more than one fourth of the respondents said that the impact of a frightening program or movie was still with them at the time of reporting, an average of 6 years after exposure (Harrison & Cantor, 1999).

Studies like these reveal that it is not at all unusual to give up swimming in the ocean after seeing Jaws, a movie about sharks—in fact, a surprising number of people who saw Jaws before the age of 11 report having given up swimming altogether after seeing that movie. Many other people trace their long-term fears of specific animals, such as dogs, cats, or insects, to childhood exposure to cartoon features like Alice in Wonderland or Beauty and the Beast or to horror movies. Long-term traumatic memories of media exposure interfere with a variety of normal activities that would otherwise be unthreatening to adults.

Developmental Differences in the Media Stimuli that Provoke Fear

Parents often find it difficult to predict their children's fright reactions to television and films because a child's level of cognitive development influences how he or she perceives and responds to media stimuli. Research shows that as children mature cognitively, some media images and events become less likely to disturb them, whereas other things become potentially more upsetting.

As a first generalization, the importance of appearance decreases as a child's age increases. Both experimental and survey research supports the generalization that preschool children (approximately 3–6 years old) are more likely to be frightened by something that looks scary but is actually harmless (such as ET, the kindly but weird-looking extraterrestrial) than by something that looks attractive but is actually harmful (e.g., a handsome villain); for older elementary school children (approximately 7–11 years), appearance carries much less weight relative to the behavior or destructive potential of a character, animal, or object. A second generalization is that as children mature, they become more disturbed by realistic and less responsive to fantastic dangers depicted in the media. This change results from developmental trends in children's understanding of the fantasy-reality distinction. Because of this, older elementary school children begin to be especially susceptible to fear produced by the news and other realistic presentations. Younger children are sometimes vulnerable to fear produced by the news as well, especially stories in which the threat is explicitly visual, as in natural disasters.

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