Case Study in the Contemporary World of Research: Using Notions of Purpose, Place, Process and Product to Develop Some Principles for Practice
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Case surveys bridge the gap between nomethic surveys and idiographic case studies to combine their respective benefits of generalizable, cross-sectional analysis and in-depth, processual analysis. Methodological fragmentation has limited systematic utilization of numerous managerially relevant case studies. This article develops a comprehensive procedure synthesizing the individual strengths of previous efforts and illustrates this method in a case survey of mergers and acquisitions. The empirical application is used to generate directions for future methodological development.
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