Landslide Effect

A snowballing reaction from audiences desired by the media industry that pertains to the active consumption of goods in two significant ways: financially and ideologically. Preconditional factors (social, economic, political) contribute to the climate for a landslide effect. It can be perpetuated by media campaigns that are focused toward elements such as brand recognition to drive revenues and profit. To achieve this consumer reaction, the brand has achieved a phenomenon of high visibility but not oversaturation. Another view of a landslide effect focuses on the issue of bias in the production and presentation of news. Similar to a frame of reference or censorship, the landslide effect can refer to an increasingly singular perspective on a public issue or figure that is constructed by the media industry (particularly by news organizations). This one-dimensional ideology can then be perpetuated among audiences, beginning with a small fraction and spreading to wider segments of the population.