Skip to main content icon/video/no-internet

Emic and Etic Perspectives

Two perspectives of reality used when investigating a social system— commonly used in ethnography. “Emic” is an insider's view of a behavior, system, or culture and presents a native, local, culture-bound position. An emic account is one that is idiographic, one that accurately represents the multiple realities of the members of a specific community. “Etic,” on the other hand, is an outsider's viewpoint and generally presents a nomothetic perspective, one that is abstract, culturally neutral, and scientific. An etic account represents the view of the trained observer or researcher. For more information, see Fetterman (1997).

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles

Sage Recommends

We found other relevant content for you on other Sage platforms.

Loading