Bain & Company and SARS: A Massive Failure of Governance and Integrity
Case
Supplementary Resources
Abstract
In 2014, South African Revenue Service (SARS) commissioner, Tom Moyane, embarked upon a restructuring of the tax authority based on plans drawn up by international consulting firm Bain & Company. The consequences were devastating and far-reaching, both for SARS and the economy. Moyane was fired in early 2018 and retired Judge Robert Nugent’s Commission of Inquiry into Tax Administration and Governance by SARS ran from June to October 2018. Although Bain denied any wrongdoing, Vittorio Massone, its managing partner for sub-Saharan Africa, had had a closer relationship with Moyane than initially had been disclosed. Bain ultimately admitted to “significant errors of judgement”, but how might the company avoid such a situation in future?
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Resources
Exhibit 1. Extracts From the “What We Believe” Page of Bain & Company’s Website
In the illustration, there are two horizontal lines with three short horizontal lines and Bain & Company logo appearing at the extreme left and at the center, respectively. Below this, appears a colored photo and a textbox to the left of the photo. The photo shows a partial view of two ladies, seated and smiling. An opened laptop on a circular table facing the girls is also visible. The following text appears on the textbox appearing to its left:
About Bain.
What We Believe.
We believe that bold steps define the future. That the ambition to lead requires the courage to adapt. And that doing the right thing is rarely easy, but always worth it.
Below the photo appears two horizontal lines with the following four options listed: What We Believe, Overview, True North, and Passion for Results. What We Believe appears in bold. Overview is selected and appears in red. A vertical line appears between What We Believe and Overview. Above the lines appear three small horizontal lines and Bain & Company logo at the extreme left and at the center, respectively.
Below the two horizontal lines appears the following text:
We seek out people and clients who challenge themselves to be exceptional—and champion that spirit in others. We’re guided by True North, our unwavering commitment to always do the right thing by our clients, people and communities.
We define a bold ambition with clients, then work together as one team to create such high levels of value that we set new standards of excellence for our industries.
Below this appears the heading Guided by True North, divided into four columns with column headers: Passion and Commitment, Honesty and Openness, Practical, and One Team. The columns are separated by vertical lines. Guided by True North has two horizontal lines on its left and right side. The headers and subheaders, Guided by True North, Passion and Commitment, Honesty and Openness, Practical, and One Team, appear in bold.
The text below Passion and Commitment reads as follows:
We have a passion for results aligned with our clients’ success, and a commitment to the highest level of professionalism and ethical standards in everything we do.
The text below Honesty and Openness reads as follows:
We have a deep intellectual honesty, and the candor to tell it like it is in straightforward language. We remain open to the possibility that current beliefs could be wrong.
The text below Practical reads as follows:
We combine bold thinking with a practical approach that focuses on getting the job done, turning decisions into action and delivering results.
The text below One Team reads as follows:
We work as one global team—both with each other and our clients—to direct our collective energy toward achieving the extraordinary.

The illustration continues as follows:
Passion for Results (heading)
Results, not reports (subheading)
We opened our doors on the principle that clients should get results—not just reports—from their consultants. We broke the rules by developing customized strategies that helped clients beat their competition. We continue to work with ambitious clients who want to define the future, not hide from it.

Source: Bain & Company (n.d.), “About Bain: what we believe”, available at: www.bain.com/about/what-we-believe/ (accessed 20 November 2019).
Exhibit 2. Profile of Tom Moyane
![]() | Thomas Swabihi Moyane was born in Soweto, South Africa, in 1953. He studied economics at the Eduardo Mondlane University in Mozambique while in political exile as a member of the African National Congress (ANC), which at the time was banned by the apartheid government. |
The cartoon shows a male standing on the steps holding a spiral bound report titled NUGENT INQUIRY INTERIM REPORT. Another male named MOYANE is looking sideways with a hammer in his hand. The speech bubble near him shows the following texts: FIRE ME?… I STILL HAVE WORK TO DO! The words FIRE and WORK appear in bold. Text SARS appear in bold and italics on the top right corner. Boxes with texts SYSTEMS, e-FILING, and STAFFING are also visible. At the bottom left appears the date 18-10-18. Below it appears the text DAILY MAVERICK. Further below appears the signature of Zapiro. Damaged computers and computer gadgets are visible in the background.

Sources: Business Report (2014), “Moyane takes over the hot seat at SARS”, 25 September, available at: www.iol.co.za/business-report/economy/moyane-takes-over-the-hot-seat-at-sars-1755608 (accessed 20 December 2019); Smit, S. and Ritchie, G. (2018), “Moyane fired, Presidency confirms”, Mail & Guardian, 1 November, available at https://mg.co.za/article/2018-11-01-moyane-fired-presidency-confirms (accessed 20 December 2019); Van Wyk, P. (2018a), “Analysis: the case against Tom Moyane”, Daily Maverick, 1 May, available at: http://dailymaverick.co.za/article/2018-05-01-analysis-the-case-against-tom-moyane/ (accessed 22 November 2019); Twitter (2019), “T S Mayone”, available at: https://twitter.com/t_moyane (accessed 22 November 2019); Shapiro, J. (2018), “Still banging on”, Daily Maverick, 18 October, available at: www.dailymaverick.co.za/cartoon/still-banging-on (accessed 12 September 2019).
Exhibit 3. Profile of Vittorio Massone
![]() | Vittorio Massone studied business and economics at Sapienza University (Rome) and received his MBA from Bocconi University (Milan). |
Sources: Marrian, N. (2018e), “Vittorio Massone is still a partner at Bain—he’s just not running things in SA anymore”, BusinessLIVE, 10 September, available at: www.businesslive.co.za/bd/companies/financial-services/2018-09-10-vittorio-massone-is-still-a-partner-at-bain--hes-just-not-running-things-in-sa-anymore/ (accessed 22 November 2019); Bain & Company (2018a), “Bain & Company statement: SARS Commission of Inquiry – December 17”, available at: www.bain.com/offices/johannesburg/sars-statement-dec17/ (accessed 12 September 2019); LinkedIn (n.d.), “Vittorio Massone”, available at: www.linkedin.com/in/vittorio-massone-4616894/ (accessed 22 November 2019).
Exhibit 4. SARS 2.0 Executive Summary
The illustration is as follows:
The text SARS 2.0 – Executive summary appears at the top. Below, on the left, are two textboxes, with associated texts appearing on their right.
The textbox on the top reads, In the decade, SARS modernisation program has delivered results … The text In the decade, SARS modernisation program has delivered results … appears italicized.
The textbox on the bottom reads, … but to achieve our ambition and make the difference, SARS needs to address key strategic concerns. The text but to achieve our ambition and make the difference, SARS needs to address key strategic concerns is italicized and the phrase to achieve our ambition and make the difference appears italicized also.
The texts accompanying the textbox on the top read as follows:
- SARS has made a number of changes through the first Modernisation Program, eg.:
- Relevant increase of individual and corporate taxpayers
- Successful adoption of eFilling to facilitate collection process (>90% in SA)
- Managed to run operations within the allocated government budget
- But significant challenges still need to be addressed:
- Even if eFilling is a great innovation, it did not help to reduce cost of revenues ratio (high compare to peers at 1.1%). Moreover questions arise on potential discrimination (access to internet) and need to be addressed.
- Key SARS programs, such as Customs, still need to be delivered – critical initiatives and structures to be put in place to support economic value creation, making customs a revenue machine (eg. US or Australia).
- Illicit economy not under control.
The words Modernisation and Program are italicized. The phrases significant challenges still need to be addressed, did not help to reduce cost of revenues ratio, potential discrimination, Key SARS programs, Customs, still need to be delivered, and Illicit economy not under control appear in bold.
The texts accompanying the textbox on the bottom read as follows:
- In order to transform SARS into an innovative revenue and custom agency, SA government will have to run a profound strategy refresh and focus on execution to reach SARS real full potential:
- Define clear KPIs to guarantee SARS focus on relevant drivers.
- Deliver on the 3 main imperatives:
- Increase economic value for South Africa.
- Integration and collaboration with national and international counterparts.
- Full fairness and transparency to taxpayers.
- Develop the critical enablers to support imperatives deployment:
- IT systems, and more specifically the enhanced SA Data Base, incorporated in the Phoenix Ecosystem.
- Enforcement structure and tools to support day-by-day imperatives respect.
- Organisation and skills.
The phrases transform SARS into an innovative revenue and custom agency, profound strategy refresh, focus on execution to reach SARS real full potential: clear KPIs to guarantee SARS focus, 3 main imperatives, Increase economic value, critical enablers, support imperatives deployment, IT systems, enhanced SA Data Base, Phoenix Ecosystem, Enforcement structure and tools, Organisation and skills and words Integration, collaboration, fairness, and transparency appear in bold. The phrases to achieve our ambition and make the difference, transform SARS, innovative revenue, and custom agency are underlined also.

Source: Daily Maverick (2013), “SARS 2.0”, (Online), 13 October, p. 2, available at: www.dailymaverick.co.za/wp-content/uploads/VM4_131013.pdf (accessed 22 November 2019).
Exhibit 5. Extracts From Bain & Company Emails From 4 April 2014
The illustration displays the following information:
The word Message appears at the top left. Below it, appears a thick black line.
Below the line appears the following text:
From: Massone, Vittorio [/o=Bain/ou=exchGLOBALSERVICES/cn=Recipients/cn=09VMA]
on behalf of Massone, Vittorio [/o=bain/ou=exchglobalservices/cn=recipients/cn=09vma]
Sent: 4/4/2014 7:40:58 AM
To: Franzen, Fabrice [fabric.franzen@bain.com]
Subject: RE:
Be ready for SARS! ! ! ! Tom passes by for a coffee next Friday morning, if you want to say hi to him
Below this appears the text Original Message with dashed lines to its left and right.
From: Franzen, Fabrice
Sent: Friday, April 04, 2014 9:38 AM
To: Massone, Vittorio
Subject: RE:
Congrats!
Below this appears the text Original Message with dashed lines to its left and right.
From: Massone, Vittorio
Sent: Friday, April 04, 2014 9:37 AM
To: Franzen, Fabrice
Subject: Re:
Thank you Fabrice, it went very well
Sara is aa go, right after the elections
central procurement agency: he loves it, wants an implementation plan
wants to accelerate Phoenix
asked us to organize a workshop with the new cabinet of ministries after the elections (sort of new strategy by sector + RDO/mobilization)
So I’d say very well..
I’ll update the team on next call
Thank you
V.

Source: SARS Commission (2018), “Emails relevant to Bain”, (Online), available at: www.inqcomm.co.za/Docs/affi/Bain%20E-mails.pdf (accessed 23 November 2019).
Exhibit 6. Extracts From Bain & Company Emails From 28 August 2014
The illustration displays the following information:
The word Message appears at the top left. Below it, appears a thick black line.
Below the line appears the following text:
From: Beaumont, John [/O=BAIN/OU=EXCHLONDON/CN=RECIPIENTS/CN=03JBM]
Sent: 8/28/2014 6:48:33 AM
To: Timpano, Stephane [stephane.timpano@bain.com]; Massone, Vittorio [vittorio.massone@bain.com]
CC: Franzen, Fabrice [fabrice.franzen@bain.com]
Subject: RE:
I would imagine Alexis would be the Manager.
Question for you Vittorio is Partner team and specifically do you want Neville to play OVP role
Below this appears the text Original Message with dashed lines to its left and right.
Below Original Message appears the following:
From: Timpano, Stephane
Sent: Thursday, August 28, 2014 8:41 AM
To: Massone, Vittorio; Beaumont, John
Cc: Franzen, Fabrice
Subject: RE:
Vittorio,
that’s a great news.
The last thinking was to start with 1 team (M+4 to +6), for 3 months to do fundamentally 2 things:
1) run a full operational/strategic assessment of SARS
assist Tom in starting properly his new role (direct “CEO” support work)
We will be then able, based on the operational/strategic assessment, to build up the platform for a broader SARS transformational program (6–12 months plan)
Let’s discuss team face to face later
stephane
Below this appears the text Original Message with dashed lines to its left and right.
Below Original Message appears the following
From: Massone, Vittorio
Sent: Thursday, August 28, 2014 8:04 AM
To: Beaumont, John
Cc: Franzen, Fabrice; Timpano, Stephane
Subject:
Guys,
Just had a call and heard that the Sars announcement should happen tomorrow or Monday
Meeting later in the office, to discuss also procurement process
Fabrice/Stephane, how many teams did we say? Can we please think about Managers, with and without Galactica? I guess we should have a few weeks to ramp up (procurement process) but we’ll need to have a rst contingent to start working asap.
Thank you
Vittorio.

Source: SARS Commission (2018), “Emails relevant to Bain”, (Online), available at: www.inqcomm.co.za/Docs/affi/Bain%20E-mails.pdf (accessed 23 November 2019).
Exhibit 7. Extracts From Bain & Company Emails From 3 December 2014
The illustration displays the following information:
The word Message appears at the top left. Below it, appears a thick black line.
Below the line appears the following text:
From: Franzen, Fabrice [/O=BAIN/OU=EXCHPARIS/CN=RECIPIENTS/CN=06FFR]
Sent: 12/3/2014 6:32:48 AM
To: Massone, Vittorio [/O=BAIN/OU=EXCHGLOBAL SERVICES/cn=Recipients/cn=09VMA]
Subject: RE: Alert: SARS
I agree……
From: Massone, Vittorio
Sent: Wednesday, December 03, 2014 8:23 AM
To: Franzen, Fabrice
Subject: Re: Alert: SARS
Now I’m scared by Tom.. This guy was supposed to be untouchable and it took just a few weeks to make him resign.. Scary..
From: Franzen, Fabrice
Sent: Wednesday, December 03, 2014 06:11 AM GMT Standard Time
To: Massone, Vittorio
Subject: FW: Alert: SARS
Goodbye Barry Hore…
From: emailednews@email.global.factiva.com [mailto:emailednews@email.global.factiva.com]
Sent: Wednesday, December 03, 2014 8:01 AM
To: Franzen, Fabrice
Subject: FW: Alert: SARS.
The from email id: emailednews@email.global.factiva.com [mailto:emailednews@email.global.factiva.com] appears underlined.
Below this appears D, in bold, on the extreme left. DOW JONES appears beside D in bold. To its right appears the text FACTIVA. To the right of FACTIVA appears the textbox labeled ALERTS.
Below it, appears a thick black horizontal line. Two more black horizontal lines appear below this thick line. Text Scheduled Alert appears between the first two lines. Text Alert: SARS appears between the next two lines
Texts appearing below these lines read as follows:
News24.com | R3m worth of counterfeit goods seized. This appears in bold.
News24. Tuesday 02 December 2014 15:46 GMT 186 Words 2014
(Document WC9) (Document number lacks clarity)
Johannesburg – Police last week seized counterfeit goods valued at around R3m and illicit cigarettes worth about R470 000. Western Cape police said on Tuesday.

Source: SARS Commission (2018), “Emails relevant to Bain”, (Online), available at: www.inqcomm.co.za/Docs/affi/Bain%20E-mails.pdf (accessed 23 November 2019).
Exhibit 8. Tax Register, 31 March 2007–31 March 2017
The table titled Table 1.1: Tax Register, 31 March 2007–31 March 2017 consists of two parts; the upper part represents the year-on-year growth in numbers and the lower part represents year-on-year growth in percentages.
The data represented in the upper part of the table are as follows:
Number as at | Individuals superscripts 1, 2 | Companies (CIT) superscripts 1, 3 | Trusts superscript 1 | Employers superscript 1 (PAYE) | VAT Vendors superscript 1. | Importers | Exporters |
31-Mar-07 | 4 VAT764 105 | 1 218 905 | 374 411 | 349 077 | 677 153 | 197 503 | 185 774 |
31-Mar-08 | 5 204 805 | 1 584 002 | 384 747 | 379 675 | 745 487 | 207 906 | 192 791 |
31-Mar-09 | 5 540 646 | 1 834 009 | 392 260 | 393 974 | 737 885 | 228 350 | 194 286 |
31 Mar 2010 | 5 920 612 | 1 878 856 | 331 954 | 395 575 | 685 523 | 229 442 | 209 623 |
31 Mar 2011 | 10 346 175 | 2 078 182 | 326 649 | 386 428 | 664 267 | 238 779 | 217 359 |
31 Mar 2012 | 13 703 717 | 2 034 719 | 301 365 | 384 883 | 652 349 | 247 595 | 224 216 |
31 Mar 2013 | 15 418 920 | 2 195 883 | 312 066 | 391 254 | 650 540 | 265 497 | 240 709 |
31 Mar 2014 | 16 779 711 | 2 685 405 | 322 188 | 407 066 | 662 194 | 272 544 | 246 500 |
31 Mar 2015 | 18 185 538 | 2 935 385 | 331 584 | 429 691 | 679 274 | 280 953 | 254 108 |
31 Mar 2016 | 19 075 270 | 3 278 708 | 340 000 | 458 048 | 706 874 | 289 922 | 262 162 |
31 Mar 2017 | 19 980 110 | 3 732 416 | 345 048 | 489 445 | 742 388 | 301 746 | 272 951 |
The lower part of the table is titled Percentage year-on-year growth (in bold). The data represented in the lower part of the table are as follows:
Number as at | Individuals | Companies (CIT) | Trusts | Employers (PAYE) | VAT Vendors | Importers | Exporters |
31 Mar 2008 | 9,3% | 30,0% | 2,8% | 8,8% | 10,1% | 5,3% | 3,8% |
31 Mar 2009 | 6,5% | 15,8% | 2,0% | 3,8% | negative 1,0% | 9,8% | 0,8% |
31 Mar 2010 | 6,9% | 2,4% | negative 15,4% | 0,4% | negative 7,1% | 0,5% | 7,9% |
31 Mar 2011 | 74,7% | 10,6% | negative 1,6% | negative 2,3% | negative 3,1% | 4,1% | 3,7% |
31 Mar 2012 | 32,5% | negative 2,1% | negative 7,7% | negative 0,4% | negative 1,8% | 3,7% | 3,2% |
31 Mar 2013 | 12,5% | 7,9% | 3,6% | 1,7% | negative 0,3% | 7,2% | 7,4% |
31 Mar 2014 | 8,8% | 22,3% | 3,2% | 4,0% | 1,8% | 2,7% | 2,4% |
31 Mar 2015 | 8,4% | 9,3% | 2,9% | 5,6% | 2,6% | 3,1% | 3,1% |
31 Mar 2016 | 4,9% | 11,7% | 2,5% | 6,6% | 4,1% | 3,2% | 3,2% |
31 Mar 2017 | 4,7% | 13,8% | 1,5% | 6,9% | 5,0% | 4,1% | 4,1% |
The following bulleted points appear below the table in italics:
1. Excludes cases where status is in suspense, estate and address unknown.
2. The tax year for individuals starts on 1 March and ends at the end of February the following year.
3. The tax year for companies is normally the financial year of the company for financial reporting purposes.

Source: SARS (2019), “2017 Tax Statistics – Revenue collections”, available at: www.sars.gov.za/About/SATaxSystem/Pages/Tax-Statistics.aspx (accessed 8 December 2019).
Exhibit 9. Bain & Company Statement: SARS Commission of Inquiry – 2 September 2018
In the illustration, the following text appears in bold at the top: Bain & Company Statement: SARS Commission of Inquiry – September 2.
Below this appears the following texts:
2 September 2018 – In light of new questions being raised during last week’s testimony before the SARS Commission of Inquiry and from media inquiries, Bain & Company is now undertaking a deep and extensive investigation, led by our global leadership and external counsel, into all matters relating to our work with SARS. We want to be absolutely certain that we entered into our SARS engagement in full compliance with applicable procurement laws and that our investigation’s findings are accurate and unassailable.
We want to be completely open and transparent, as we believe that is what the people of South Africa deserve. However, given the Commission of Inquiry is continuing its investigation we cannot publicly discuss anything that would in any way affect the ongoing work of the Commission.
Bain continues to stand by the value and rigor of its work – not as a point of pride– but out of a sense of mission that our South African associates wanted to bring to that organization. We worked hard because we wanted to help SARS become an even better organization and we believe our work could help to do that.
We have listened with concern to the testimonies of SARS employees who feel they have been mistreated and disrespected, at their frustration and pain and the consequences this has had on the lives of these individuals and their families. We are dismayed by the way our work has been used to further a different agenda than was intended. In our recommendations, there was no need for any lay-offs or terminations. This didn’t turn out to be the reality when the model was implemented. We are deeply sorry for how this turned out – we wish we had known then what we do now.
We contend that this could have been avoided. Through the various Commission testimony, we now know that essential elements of delivering a successful operating model were not systematically addressed, causing the failure at SARS.
As we stated in our testimony, Bain believes that the success of an operating model for an organization is a function of defining and implementing all elements of the model correctly: leadership, organization structure, accountabilities and decision processes, governance forums, core values/ways of working, capabilities, business processes, and IT systems. We raised this with SARS, but Bain’s contracted work on the operating model covered only one aspect, organizational structure, whilst SARS handled internally all other aspects of the process. This point must not be lost nor is the fact that the design principles for this structure was presented to and reviewed by SARS’s independent Advisory Board instituted by the Finance Minister.
In hindsight, as we reflect on our role at SARS there are several places where we could have done better. We could have listened better. We could have pushed SARS harder to acknowledge and address the risks we raised. We could have been more aware of agendas that could have diverged from the mandate we were given. These are lessons we have already taken to heart.
These last few weeks have been difficult. There is a growing frustration within our firm that we did not recognize the possibility that we may have been used to further a political or personal agenda. We always go into our work presuming our clients have good intentions. We are now questioning these beliefs as it relates to SARS.
As a firm, we stand by the work we produced and the dedicated effort of our employees who wanted nothing more than to make SARS a better place. We will continue to cooperate with the Commission of Inquiry to support a process aimed at restoring SARS to the once credible institution it was known as. The text 2 September 2018 appears in bold.

Source: Bain & Company (2018b), “Bain & Company statement: SARS Commission of Inquiry – September 2”, available at: www.bain.com/offices/johannesburg/sars-statement-sep2/ (accessed 12 September 2019).
Exhibit 10. Bain & Company Statement: SARS Commission of Inquiry – 10 September 2018
In the illustration, there are two horizontal lines with three short horizontal lines at the extreme left Bain & Company logo at the center, and a search icon at the extreme right.
Below this appears the following text in bold: Bain & Company Statement: SARS Commission of Inquiry – September 10.
Below this appears the following text:
10 September 2018 – Bain & Company prides itself on helping our clients achieve sustainable results. Our work on the organization structure at SARS did not achieve this and we are deeply troubled by the pain suffered by employees of SARS and their families.
To understand what happened, we launched an independent investigation led by the global law firm Baker McKenzie. The investigation is focusing on understanding the facts relating to people, processes, and governance that resulted in us getting and accepting the work.
Our own internal review established that our engagement with SARS did not meet our standards for delivery of sustainable, positive results for our client. We do not want to benefit from work that was used to further a different agenda than was intended.
Bain & Company’s global Board yesterday approved to set aside all of the R164M of fees plus interest, from our work with SARS. This money will be used either as prescribed by the Nugent Commission of Inquiry or – in the absence of such prescription – for the benefit of South Africa. In the latter instance, we will seek guidance from civil society, government, and business leaders on how these funds can best be used.
We continue to cooperate voluntarily with the Nugent Commission of Inquiry. Tiaan Moolman, a long serving member of the Bain partnership, will take over day to day operations of Bain South Africa to allow Vittorio Massone to focus his time on cooperating with the Commission. He remains a partner of Bain & Company.
To reinforce the independence of the investigation and Bain’s commitment to addressing any new facts, we have established an oversight committee made up of senior global Bain partners and outside directors. Athol Williams, a Bain alumnus and a respected independent advisor, will chair this committee on an interim basis. He is a distinguished academic in the area of corporate responsibility, a corporate leader and lifelong social advocate. Bain’s contract with Mr Williams calls for him to do what is right for South Africa, without restrictions.
Bain continues to be committed to our people, our clients and to South Africa. We are actively exploring additional ways to be part of the solution to creating prosperity in the country. We will be seeking guidance from multiple stakeholders in this process.
While external stakeholders and Bain leadership await the outcome of the independent investigation, we acknowledge that the desire for answers will continue to build. Please be patient with us as we take the necessary steps to answer questions raised. The text 10 September 2018 appears in bold.

Source: Bain & Company (2018c), “Bain & Company statement: SARS Commission of Inquiry – September 10”, available at: www.bain.com/offices/johannesburg/sars-statement-sep10/ (accessed 12 September 2019).
Exhibit 11. Extracts From Bain & Company Statement: SARS Commission of Inquiry – 17 December 2018
Bain & Company Statement: SARS Commission of Inquiry – December 17
Bain & Company Corporate Statement Following the Commission of Inquiry Into Tax Administration and Governance by the South African Revenue Service
1. Introduction
The past few months have been a highly challenging and sobering period for Bain South Africa and Bain globally … [I]t has become painfully evident that the firm’s involvement with the South African Revenue Service (SARS) was a serious failure, for South Africa and SARS, and clearly for Bain too. […]
As a firm, we have been shocked and saddened by our involvement with SARS. We let down our clients, our people, our alumni and our firm. Most of all, we have let down South Africa … We accept that through various lapses in leadership and governance, Bain South Africa became an unwitting participant in a process that inflicted serious damage on SARS. We understand the justifiable anger felt by South Africans.
Bain does not, however, accept that its representatives knowingly participated in an effort to damage SARS. Bain made many mistakes in relation to SARS, but the firm had no motive, monetary or otherwise, to damage SARS, and did not set out to do so.
2. Background to the SARS Assignment
[…] We were aware that Mr Massone was meeting with the President in order to build Bain South Africa’s Public Sector practice, but were surprised to discover the frequency of their meetings.
[…] It would appear that Mr. Massone understood that Mr. Moyane was the President’s intended appointee to be SARS Commissioner well before it happened. […] Mr. Massone had numerous meetings that focused on coaching him for this role, including preparation of a “First 100 Days” document.
Following Mr. Moyane’s appointment in October 2014, SARS ran a formal procurement process in December. Bain won this process and was appointed in January 2015 to perform a rapid diagnostic and make high-level recommendations on organisation restructure … It is clear from our investigations that Bain’s participation in this procurement process may have been irregular as the firm had prior knowledge of the RFP.
3. Project Delivery
When Bain commenced work with SARS, we acknowledged that it was a well-performing institution, but we felt there were some areas in which it could be improved … In our execution of the assignment, however, we made three significant mistakes.
First, we overstated the case for change by talking about the requirement for a “Profound Strategy Refresh” of SARS. Although there was scope for improvement, this did not justify the proposal of such a fundamental overhaul of the business.
Second, when Mr. Moyane disregarded our proposed organisational structure changes and developed his own answer, we should either have walked away, or at least ensured that our scope for the next phase of work was broad enough to ensure a workable operating model was put in place. Instead we consented to a scope of work which we knew impaired our ability to deliver appropriate results.
Third, it is also clear that while we started the work in good faith (still believing misguidedly that everybody’s intention was to improve SARS), by late 2016 we either knew, or should have known, that Mr. Moyane had a different agenda. It was a mistake not to walk away also at this point, instead seeing out our contract through March 2017.
4. Acknowledging the Faults
In addition to these specific mistakes, there are further lessons that Bain has learned from the SARS engagement … Clearly some responsibility should lie with Mr Massone who displayed poor judgement … and then did not adhere to some core Bain leadership values, especially around transparency, as the problems at SARS unfolded. It is for this reason that Bain and Mr Massone separated permanently in November.
But as a firm we also recognise that we must accept culpability for allowing an environment in which this could take place. These faults include:
Failures of Governance
When an individual in charge of an office (Office Head) is also the lead advisor to a client (Client Head), as it was in the case of Mr. Massone, the combination calls for more active global oversight than in other situations where either the Office Head or Client Head can perform degrees of oversight/challenge … Bain also allowed dissenting voices to be ignored or side-lined. The commercial success and continued rapid growth of the South Africa office encouraged Bain global to trust Mr. Massone and not to question his decisions and actions closely enough.
Absence of Public Sector Protocols
… [T]here was a lack of strong public sector capability or understanding of public sector protocols. In hindsight, there is evidence to suggest that Mr. Moyane was pursuing a personal political agenda at SARS. Proper due diligence on Mr. Moyane may have identified this risk.
Naïve on South African Politics
We entered into this work for SARS without a full appreciation of the political environment and the agendas that individuals were pursuing … we are at risk if we do not adequately understand the domestic political environment when engaging in public sector work.
5. Seeking the Truth
[…] After Mr. Massone’s initial testimony, it became clear that he was not being fully transparent with the Commission or with Bain, and so we hired global law firm Baker McKenzie to conduct a thorough, independent, forensic investigation. The work of Baker McKenzie identified almost 1,000 potentially relevant documents which were immediately submitted, unfiltered, to the Commission.
We also mandated Athol Williams, a respected academic, social advocate and Bain Alumnus, to provide his own opinion on the independence and adequacy of the investigation by Baker McKenzie.
Bain regrets the Commission’s assessment that we failed adequately to co-operate with its work. We committed to be transparent with the Commission and believe we have made every reasonable effort to live up to that commitment.
6. Making Amends
We owe it to South Africa, our clients, our alumni and our people to learn the appropriate lessons from this episode and implement suitable remedies to prevent repetition. We have already returned to SARS all of the fees plus interest that we received for our engagement with them …
Public Sector Working Group
The Bain Board has launched a Public Sector Working Group, tasked with improving how we govern and approach public sector work globally, including South Africa, and developing a set of protocols to guide any future work in this sector …
Public Sector Risk Function
We also envisage establishing a public sector risk function independent of line leadership and accountable to our Board, which would undertake risk assessments across countries, offices, clients and opportunities, establish a whistle blowing function, and participate in regular risk reviews …
7. Changing Bain South Africa
To ensure a re-set of the leadership and the culture of our business in South Africa, we have appointed a permanent office head from outside the Bain South Africa leadership team. Mr. John Senior, a highly experienced Bain partner and a global leader in our Digital, Telecoms, Media & Technology practice, will assume the role of head of Bain South Africa from January 2019 … We have also decided to create a South Africa Advisory Board … to guide our future work and ensure that local governance practices are adhered to in South Africa.
8. Conclusion
SARS has been a humbling episode for Bain. We have let South Africa and ourselves down, and it is our earnest desire to make good our wrong … While highly regrettable, the SARS assignment is in no way representative of the firm’s activities in South Africa where it has a track record of being a valued partner across several different clients and assignments.
We hope that by acknowledging our failings in the SARS process, and ultimately making amends for them, we will in time again be considered a trusted and high-quality partner for change oriented businesses in South Africa.
Source: Bain & Company (2018a), “Bain & Company statement: SARS Commission of Inquiry – December 17”, available at: www.bain.com/offices/johannesburg/sars-statement-dec17/ (accessed 12 September 2019).
This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
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