Summary
Contents
Subject index
‘This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate’ – Paul MacDonald, Roehampton Institute
‘This book is a very valuable contribution to the media economic literature’ – Richard van der Wurff, Dept of Communication, University of Amsterdam
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity – advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.
Copyright

© Gillian Doyle 2002
First published 2002
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Inquiries concerning reproduction outside those terms should be sent to the publishers. The right of Gillian Doyle to be identified as the author of this work has been asserted in accordance with ss. 77 and 78 of the Copyright, Design and Patents Act, 1988.
SAGE Publications Ltd
6 Bonhill Street
London EC2A 4PU
SAGE Publications Inc
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
32, M-Block Market
Greater Kailash – I
New Delhi 110 048
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN 0 7619 6874 1
ISBN 0 7619 6875 X (pbk)
Library of Congress Control Number available
Typeset by Keystroke, Jacaranda Lodge, Wolverhampton
Printed in Great Britain by The Cromwell Press Ltd, Trowbridge, Wiltshire
- Loading...
Get a 30 day FREE TRIAL
-
Watch videos from a variety of sources bringing classroom topics to life
-
Read modern, diverse business cases
-
Explore hundreds of books and reference titles
Sage Recommends
We found other relevant content for you on other Sage platforms.
Have you created a personal profile? Login or create a profile so that you can save clips, playlists and searches