Summary
Contents
Subject index
Based on the premise that terrorism is essentially a message, Terrorism and Communication: A Critical Introduction examines terrorism from a communication perspective-making it the first text to offer a complete picture of the role of communication in terrorist activity. Through the extensive examination of state-of-the-art research on terrorism as well as recent case studies and speech excerpts, communication and terrorism scholar Jonathan Matusitz explores the ways that terrorists communicate messages through actions and discourse. Using a multifaceted approach, he draws valuable insights from relevant disciplines, including mass communication, political communication, and visual communication, as he illustrates the key role that media outlets play in communicating terrorists’ objectives and examines the role of global communication channels in both spreading and combating terrorism. This is an essential introduction to understanding what terrorism is, how it functions primarily through communication, how we talk about it, and how we prevent it.
Terrorism as a Communication Process: The Audience
Terrorism as a Communication Process: The Audience
After reading this chapter, you will be able to
- discuss the audience as both the second party (immediate target of the message) and the third party (target beyond the immediate target of the message) of terrorism;
- identify the six stages of the Yale Model of Persuasion: exposure, attention, comprehension, acceptance, retention, and translation; and
- evaluate and explain the idea that terrorism is a spectacle.
The Audience: Definition
The most fundamental principle of any communication endeavor is to understand the audience. By definition, an audience is a group of people who participate in an event, either passively (e.g., by merely watching a show or simply attending to a message transmitted by a sender) or actively (e.g., by overtly participating in the event or ...
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