Markets and Market Development

Markets and Market Development

Since the earliest days of commerce, the term market has come to signify the coming together of sellers of products and potential customers for the ultimate purpose of satisfying the wants and needs of both. In this exchange process, sellers strive to make a profit, whereas customers seek benefits through the products obtained. In the Western world, once simple products have blossomed into the unprecedented arrays of goods and services now available through supermarkets, convenience stores, department and specialty stores, banks, shopping malls, mail-order catalogs, automobile dealerships, health care institutions, and even universities—just to name a few. Under the free enterprise system, almost any imaginable variant is available somewhere. For example, the Disney Institute, a division of Walt ...