Summary
Contents
Subject index
Product and Services Management provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product’s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
Types of Product Decisions
Types of Product Decisions
Introduction
We define product decision as every conscious decision made by a company for a product. There are many different such decisions. At one extreme there are such things as a minor modification of the label or colour of the package. At the other extreme, there are such things as diversification into new business fields, either through internal R&D or mergers and acquisitions.
In Figure 2.1, there is a three-fold classification of product decisions:
Figure 2.1 Types of product decisions
- What are the decisions that a company should make about the product types?
- What are the decisions that a company should make about the tangible/physical product?
- What are the decisions that a company should make about the intangible/augmented product?
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