Summary
Contents
EXPLORE THE LOGIC, NOT MAGIC, BEHIND INNOVATION! It is a common belief that innovation and creativity lie within the purview of genius. After reading this book you will be convinced that with a relentless focus on the user, anyone can be innovative. The book is a compilation of cases/examples from the entrepreneurial and consulting experience of the protagonist, DK. DK is a unique individual who explores and interprets the world around him through his own lenses. The stories in this book are real life stories of what happened in some situations while in some others the client did not have the risk appetite for disruption and therefore didn’t go with the solution provided. These stories will reveal how business model innovation can be logically achieved with the right focus and commitment to finding solutions to business problems.
Thou Shall Create Win-Win Situations
Thou Shall Create Win-Win Situations
What does it take to succeed in business?
A great product? A great service? An untapped, niche market? If you have any of these, there's a high likelihood of business success, right?
What if you don't have any of these? Is your business doomed to fail? Conventional logic says, yes? However, I believe that's not necessarily true. If you have an ordinary product/service offering, you can still create a successful business. You could create unique ways of reaching out to your target group, you could figure out new and unique collaborative platforms which can be monetized. One can create value for the consumer by creating value for everyone in the ecosystem. For someone to benefit, ...
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