Summary
Contents
Subject index
This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness, and ethics of every kind of communication from traditional "soapbox speeches" to reading a magazine, talking to a friend, watching court proceedings, or television news. Jodi R. Cohen's informally written, critical guide introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns such as aesthetics and cultural bias. There are question-and-answer sections in each chapter as well as many examples.
Emotion as Desire
Emotion as Desire
Some critics have found Sigmund Freud's psychoanalytic theory of pleasure a basis for studying communication. They claim the pleasures of reading a book or watching a movie are important to their meaning. Pleasure arrives with desire. Desire is a feeling of absence, or lacking. We desire what we do not have. We receive pleasure when the desirable gap is filled. Theories of desire and pleasure put the emotional dimension of communication into a psychoanalytic vocabulary. In psychoanalytic terms, desire is psychical, biological, social, and symbolic. As communication critics, we are most interested in the sociosymbolic forms of desire. We are specifically interested in how desire is shaped by, reflected in, and/or satisfied in communication.
One critical study, for example, explains how ...
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