Summary
Contents
Subject index
Locating Cultural Change: Theory, Method, Process is concerned with defining the ‘local’ through case studies of specific cultural processes. The focus is on the institutionalization of ‘local’ concerns where the ‘local’ is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes.
The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, the translation industry in India, medical advertisements, and prime-time television serials.
The volume shows how it is through the texts being and becoming that culture is produced and participated in. It argues that the production and consumption of meaning and material in conjunction helps us understand cultural processes in totality—not just as a conglomeration of events outside of us, but also as a part and parcel of daily life.
Copyright
Copyright © Partha Pratim Basu and Ipshita Chanda, 2011
All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher.
First published in 2011 by
SAGE Publications India Pvt Ltd
B1/I-1 Mohan Cooperative Industrial Area
Mathura Road, New Delhi 110 044, India
SAGE Publications Inc
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Thousand Oaks, California 91320, USA
SAGE Publications Ltd
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London EC1Y 1SP, United Kingdom
SAGE Publications Asia-Pacific Pte Ltd
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#02-01 Far East Square
Singapore 048763
Published by Vivek Mehra for SAGE Publications India Pvt Ltd, typeset in 10.5/12.5 pt Adobe Garamond by Diligent Typesetter, Delhi and printed at Chaman Enterprises, New Delhi.
Library of Congress Cataloging-in-Publication Data
Locating cultural change: theory, method, process/edited by Partha Pratim Basu and Ipshita Chanda.
p. cm.
Includes bibliographical references and index.
1. Social change—India. 2. India Social conditions. 3. Popular culture—India. I. Basu, Partha Pratim, 1961-II. Chanda, Ipshita.
HN683.5.L625
306.0954—dc22
2011
2011002885
ISBN: 978-81-321-0576-3 (HB)
The SAGE Team: Elina Majumdar, Shweta Tewari, Anju Saxena and Deepti Saxena
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