Professor Yongwook Paik explains manufacturing cost management and product line strategies. He cites examples from the automotive industry as the basis for comparison and study.
- Type of Content: Definition
- Title: Yongwook Paik Defines Product Scope Strategy
- Publisher: SAGE Publications, Ltd.
- Publication year: 2016
- Online pub date:
- Discipline: Business & Management
- Subject: Strategic Management & Business Policy (general), Corporate Strategy, Marketing Strategy
- Duration: 00:01:50
- Keywords: car industry, economies of scope, luxury and luxuries, manufacturing, mass marketing, product line extensions
Academic: Yongwook PaikOnline ISBN:9781473957046Copyright: (c) SAGE Publications Ltd., 2016