Have you created a personal profile? Login or create a profile so that you can create alerts and save clips, playlists, and searches.
Citations
Paik, Y. (Academic). (2016). [Streaming video]. Retrieved from SAGE Video.
Paik, Yongwook. "Yongwook Paik Defines Economies of Scope." SAGE Video video, 00:01:01. 2016. http://sk.sagepub.com/video/yongwook-paik-defines-economies-of-scope.
Yongwook Paik Defines Economies of Scope 2016, online video, SAGE Publications Ltd, London, viewed 20 October 2019, <http://sk.sagepub.com/video/yongwook-paik-defines-economies-of-scope>.
Paik, Yongwook. "Yongwook Paik Defines Economies of Scope." Online video clip. SAGE Video. SAGE Publications Ltd, 28 Jan. 2016. Web. 20 Oct. 2019.
Have you created a personal profile? Login or create a profile so that you can create alerts and save clips, playlists, and searches.
Share
Email Video
Please log in from an authenticated institution or log into your member profile to access the email feature.
Embed this
Help
Alt + Control + P
Toggle play and pause
Alt + Control + S
Stop
Alt + Control + F
Jump forward 5%
Alt + Control + B
Jump back 5%
Alt + Control + <
Jump back segment
alt + control + >
Jump forward segment
Alt + Control + D
Decrease volume
Alt + Control + U
Increase volume
Alt + Control + M
Toggle sound mute
Alt + Control + A
Toggle audio descriptions (if available)
Alt + Control + C
Toggle captions (if available)
Alt + Control + R
Toggle resizing of player
- Transcript
-
- 00:11
YONGWOOK PAIK: The concept of economies of scopeentails cost advantages as the number of products increasesat the firm level. [Yongwook Paik, Assistant Professorof Management and Organization] So for example,when a firm like Coca Cola produces regular Coke, DietCoke, Coke Zero, and even bottled water,
- 00:34
YONGWOOK PAIK [continued]: they can actually take advantage of a single packagingline that's common across all products.And therefore, Coca Cola is able to reduce cost and lowerthe average cost of producing each product by havinga common packaging or bottom line that's sharesacross a number of products.
- 00:55
YONGWOOK PAIK [continued]: That's what economies of scope is.
- 00:11
Yongwook Paik Defines Economies of Scope
View Segments Segment :
Abstract
Professor Yongwook Paik explains the economy of scope as having cost advantages as the number of products increases. He demonstrates how manufacturers can control costs and manage a product line efficiently.
Also from SAGE Publishing
- CQ Library American political resources opens in new tab
- Data Planet A universe of data opens in new tab
- Lean Library Increase the visibility of your library opens in new tab
- SAGE Journals World-class research journals opens in new tab
- SAGE Research Methods The ultimate methods library opens in new tab
- SAGE Stats Data on demand opens in new tab